Sarah-Joy Matthews
Hoppers Crossing,VIC
Summary
Dynamic public relations professional at the Department of Transport, specialising in content management and brand representation. Proven track record in developing innovative marketing plans and effective social media strategies, resulting in enhanced public engagement. Adept at building strong relationships with government officials and media, underpinned by a commitment to ethics and integrity. Recognised for strategic communication skills that drive successful campaigns and foster stakeholder collaboration.
Overview
9
9
years of professional experience
Work History
Real-Time Information Officer
Department of Transport and Planning
Melbourne, 3000
01.2018 - 06.2024
- Upheld adherence to Government-mandated standards for corporate image, brand, and identity.
- Presented team updates on social media data and performance trends during Media Department meetings.
- Established and maintained working relationships with clients, government officials and media representatives.
- Collaborated with internal teams in developing marketing plans for upcoming events and public transport occupations.
- Monitored and documented social, economic, and political trends impacting media strategies.
- Designed training programs for new employees on how to use various software applications effectively.
- Utilised various software and tools to streamline processes and optimise performance.
- Coordinated with internal stakeholders to develop informational and publication materials that meet their needs.
- Created, edited, and distributed content for newsletters, webpages, social media platforms, and other publications.
- Maintained updated knowledge through continuing education and advanced training.
Secondment - Operational Response Officer
Department of Transport
Melbourne, VIC
05.2019 - 09.2019
- Rapidly disseminated public transport disruption and incident updates across the network to key stakeholders, including the Minister's Office, within five minutes of occurrence.
- Adhered to Emergency Management Victoria's guidelines in responding to incidents across the network.
- Proactively managed rail system incidents in real-time by monitoring and responding through CCTV surveillance.
- Collaborated with operators in real-time to coordinate public transport during high-volume special events and major disruptions, ensuring public safety and maintaining order.
- Documented incident reports accurately after major disruptions and events.
- Coordinated with external agencies such as law enforcement during emergencies.
- Trained new recruits in relevant procedures related to response operations.
- Provided excellent service and attention to customers when face-to-face or through phone conversations.
Secondment - Digital Information and Social Media Team
Salmat – Public Transport Victoria
Melbourne, VIC
01.2016 - 01.2018
- Published planned and unplanned disruptions to across network Public Information Displays, the PTV app, and the PTV website.
- Developed detailed transport information guides for high-profile events, including the Australian Open, Grand Prix, and Melbourne Cup Carnival.
- Broadcasted disruptions and service updates via engaging Twitter and Facebook posts using social media management platforms.
- Created social media calendar, requiring scheduling of social media posts, marketing campaigns and website updates.
- Coordinated with creative teams to create content for various social media platforms.
- Delivered public transport updates across multiple platforms to communicate critical timetable changes during Victorian public holidays.
- Engaged directly with internal and external stakeholders about pending works, temporary stop closures, and route changes.
- Distributed bus bulletins to metropolitan and regional bus operators in Victoria.
Administration Officer
International Security Training Academy
03.2015 - 12.2015
- Managed inbound and outbound communication via calls, emails, and text messages, addressing scheduling, sales, and billing inquiries.
- Developed a comprehensive Standard Operating Procedure (SOP) for the role, enhancing workflow efficiency.
- Created and maintained spreadsheets to streamline student scheduling processes.
- Prepared weekly reports for the Operations Manager, ensuring accurate updates on key metrics and performance.
- Trained new employees in administrative tasks, including data entry, student enrollment, and effective communication with trainers and staff.
- Ensured compliance with government regulations, including AVETMISS and ASQA standards, by strictly adhering to established procedures.
- Adapted quickly to new technologies, successfully utilizing tools such as RTO Manager and AVETMISS reporting systems.
Skills
- Ethics and integrity
- Public relations
- Brand representation
- Content management
- Online materials writing
- Social media posting
- Promotional materials coordination
Personal Information
- Citizenship: Australian
- Date of Birth: 06/07/95
Affiliations
- Ceramic sculptor
- Love of interior decorating
- Love of graphic design
References
References available upon request.
Timeline
Secondment - Operational Response Officer
Department of Transport
05.2019 - 09.2019
Real-Time Information Officer
Department of Transport and Planning
01.2018 - 06.2024
Secondment - Digital Information and Social Media Team
Salmat – Public Transport Victoria
01.2016 - 01.2018
Administration Officer
International Security Training Academy
03.2015 - 12.2015
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