Sarah Lane
Earlwood,NSW
Summary
Experience as an Executive Producer and Head of Department has come from over 20 years within the industry and working within some of the worlds leading event agencies. All of which is coupled with extensive experience working with leading brands from around the world.
Experience includes: Conferences - Internal and External, Gala Dinners, Awards Ceremonies, Workshops, Training, C-Level Experiences, Drive Days, National Dealer Meetings, Public Activations, Social Media Campaigns, Third Party Sponsorship Activation, Motor-show Stands and Interactive displays.
Client Brands include: Toyota, Lendlease, Adobe, IBM, Nissan, Hyundai and BHP just to name a few.
Always trying to challenge ways of working and processes to keep
perspectives current.
Lead with a passion for creativity coupled with a strong leadership and production management mindset, all of which works to deliver successful delivery.
Overview
23
23
years of professional experience
1
1
Certification
Work History
Freelance
Sarah Lane Events
10.2023 - Current
- At present working as Freelance Executive Producer collaborating with event specialist companies to deliver events both assisting in pre production and on-site.
- Freelance roles such as Executive Producer, Show Director and Content Producer.
Executive Producer
Rizer Presents
07.2023 - 10.2023
- Role at Rizer Presents was an entrepreneurial position as second team member to the newly developed event arm of the business which creatively and strategically planned new event experiences that would be ticketed to the general public.
- Securing Sponsors and Partners to support the ideas and deliverables.
- Financial planning and stakeholder management to find the best possible solution to the creation of these experiences without knowing the public interest.
- Research, planning, marketing and development was at the core to the idea creation.
- Resourcing and building a strong team to support each of the events.
Head of Events
KOJO
02.2021 - 07.2023
- As Head of Events at KOJO, management of all permanent producers in Sydney and Melbourne along with freelancers.
- Mentored and guided each team member with client and personal targets.
- Established clear objectives and goals for each event along with team lead, drove execution toward goals, measured and monitored results to track impact.
- Apart of KOJO Senior Leadership team to build business growth overall.
- Resourcing team as required for each event with freelance recourses and suppliers.
- Recruitment and contracts for permanent positions.
- Lead New Business and tender opportunities from beginning of creative presentation to end.
- Reviewed yearly execution plans for clients and areas for growth year on year.
Executive Producer
KOJO
05.2018 - 02.2021
- Executive Producer of key clients within KOJO events business unit. Clients were: Lendlease, BHP, Nissan, SAP and PICA Group.
- Co-Management of events department, role managed Sydney team.
- Role was spilt with another Executive Producer who managed Melbourne. Worked together on team goals and plans for growth whilst resourcing events team.
- Responsible for overseeing entire event strategy, show direction and managing varied and skilled project team both internally and externally.
- Aligning Creative Direction and stakeholder expectations throughout thproject whilst ensuring the operational team delivered the events
in line with process workflow and timelines. - Determined project budgets to estimate and control overall project costs.
- Maintained project costs through careful budgeting and monitoring of expenditures.
Senior Producer
KOJO
01.2016 - 05.2018
- Lead Senior Producer who managed key clients based in Sydney. Clients were: Adobe, Lendlease and Olympus and Milwaukee Tools.
- Provided input and direction to employees regarding projects and tasks.
- Managed projects encompassing up to twenty employees with flexible, interactive approach.
- Worked with clients to determine exact project needs before delegating.
- Developed production plans and organised resources to achieve prompt delivery of projects.
- Remained composed and highly professional in fast-paced and constantly changing environment, effectively handling challenging situations and difficult individuals to achieve objectives.
- Developed project budgets and managed production costs.
- Reviewed scripts and made changes to improve wording, flow or interest levels, consistently producing highly successful shows.
Producer
KOJO
10.2014 - 01.2016
- Role was to start up Sydney office by introducing two key clients and resourcing producers to manage these clients alongside myself.
- KOJO Sydney started with two people and grew year by year at one point was filled with office of ten pre pandemic.
- Within first few months with KOJO Adobe was secured as first client and executed their first Adobe Create Now Event.
- Clients managed during this time were Adobe, Milwaukee Tools, Westpac and St George Bank.
- Managed all client needs from creative development to delivery.
- Assessed client needs and developed plans to adequately address current and future objectives.
- Built relationships with customers and community to establish long-term business growth.
Associate Producer
George P Johnson Experience Marketing
05.2011 - 08.2014
- As Associate Producer worked on Adobe and IBM accounts within teams that lead all of their yearly events.
Project Director
George P Johnson Experience Marketing
06.2009 - 05.2011
- As Project Director worked on Hyundai, Harley-Davidson and VMWare accounts within teams that lead all of their yearly events.
Project Coordinator
George P Johnson Experience Marketing
01.2007 - 06.2009
- As Project Coordinator worked on Toyota account within team that lead their National Dealer Meetings and Roadshows.
Freelance Make Up Artist
Sarah Lane Make-up
01.2001 - 12.2006
- Make - up artist for special events.
Customer Service Representative
Estee Lauder - David Jones City
01.2003 - 12.2005
- Make -up sales to clients.
Education
Bachelor of Marketing (Major in Events Management) - Business Management
APM College of Business And Communication
Sydney, NSW01.2006
Skills
- Creative Direction
- Special Events
- Live Events
- Team Leadership
- Concept Development
- Strategy
- Production Management
- Event Production
- Business Development
- Process Improvement
- Story Development
- Staff Leadership
Certification
St John's Ambulance Course
CPR & First Aid Course
Additional Information
Contact details can be supplied upon request.
Daniel Tippett
Managing Director at Indigo Live, Melbourne
Justine Kendall
Managing Director at Rizer Presents, Sydney
Stephen Lord
CEO at KOJO, Melbourne
Accomplishments
https://www.linkedin.com/in/sarah-lane-21073952/
Timeline
Freelance
Sarah Lane Events
10.2023 - Current
Executive Producer
Rizer Presents
07.2023 - 10.2023
Head of Events
KOJO
02.2021 - 07.2023
Executive Producer
KOJO
05.2018 - 02.2021
Senior Producer
KOJO
01.2016 - 05.2018
Producer
KOJO
10.2014 - 01.2016
Associate Producer
George P Johnson Experience Marketing
05.2011 - 08.2014
Project Director
George P Johnson Experience Marketing
06.2009 - 05.2011
Project Coordinator
George P Johnson Experience Marketing
01.2007 - 06.2009
Customer Service Representative
Estee Lauder - David Jones City
01.2003 - 12.2005
Freelance Make Up Artist
Sarah Lane Make-up
01.2001 - 12.2006
Bachelor of Marketing (Major in Events Management) - Business Management
APM College of Business And Communication
St John's Ambulance Course
CPR & First Aid Course
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