Sarah McGregor

• Brand Ambassador: Manage restaurant and tasting room wine sales, enhancing brand awareness through active engagement with visitors about the brand’s history, production process, vineyards, and awards.
• Customer Engagement: Increased sales by effectively upselling and promoting wine club memberships, while providing exceptional customer service.
• Event Planning: Collaborate with the winery team to plan and execute successful special events and promotions.
• Performance Communication: Regularly communicated with upper management regarding tasting room performance, customer feedback, and opportunities for improvement.
• Marketing Support: Assisted in developing marketing materials for promotional events, tastings, and seasonal offerings.
• Staff Training: Trained junior and new staff on proper tasting room procedures, product knowledge, and customer service best practices.
• Brand Representation: Represented the brand at industry and public events, strengthening brand presence and market reach.

12-Month Contract: Gained comprehensive experience in vineyard and winery operations under the guidance of the vineyard manager and head winemaker.
• Vineyard Maintenance: Pruned, trained, and nurtured both established and young vines, performing all vintage winemaking duties.
• Tool Operation: Operated hand and power tools, including reciprocating saws and hydraulic snips.
• Physical Tasks: Completed tasks such as staking, post planting, loading, sorting, and layering to meet strict timelines.
• Harvest Assistance: Assisted vineyard picking crew with loading and haulage of fruit into vessels up to 4 tonnes in volume.
• Outdoor Work: Worked safely outdoors in all weather conditions.
• Vehicle Maintenance: Drove, cleaned, and maintained multiple vehicles, including quad motorbikes, tractors, 4WD work trucks, and load-hauling vehicles.
• Winery and Cellar Assistance: Performed technical setup, operation, disassembly, and cleaning of winery plant and equipment.
• Equipment Operation: Daily operation and cleaning of pallet jacks, hydraulic tippers, crushers, pneumatic presses, centrifugal pumps, and laboratory measuring devices.
• Safety Practices: Worked safely with chemicals, machinery, hand tools, and heavy apparatus.
• Team Communication: Communicated efficiently within a small team of viticultural and winemaking specialists.

Voluntary redundancy due to Covid19 Pandemic:

• Portfolio Management: Managed a diverse portfolio of boutique wine producers, retail, and on-premise distribution accounts.
• Priority Management: Ensured timely communication and effective problem resolution while managing competing priorities.
• Client Retention: Maintained a high client retention rate by providing exceptional customer service and anticipating client needs.
• Issue Resolution: Successfully resolved escalated issues, preventing potential loss of valuable clients and maintaining positive relationships with all parties involved.
• Client Education: Educated clients on new products or services, increasing customer engagement with the brand.
• Project Coordination: Coordinated with internal teams to facilitate the prompt delivery of client projects.
• Industry Networking: Actively participated in industry networking events, expanding professional connections and generating leads.

•Brand Custodian: Represented an iconic spirits portfolio across international markets, primarily based in Adelaide with frequent travel to Sydney, Melbourne, and Japan.
• Territory Management: Managed the largest geographical territory within the Australasian Business Unit, scheduling complex journey plans across a unique and mostly remote area spanning 2000 square kilometers.
• Sales Strategy Execution: Executed national and banner group sales strategies while developing venue-specific promotional programs.
• Client Collaboration: Worked closely with on-premise, retail, and hotel establishments to develop and implement appropriate service standards and strategies.
• Business Growth: Increased client base by identifying new business opportunities and cultivating strong relationships with key decision-makers.
• Client Relations: Facilitated regular communication with clients to ensure their needs were met, fostering long-lasting relationships built on trust and mutual respect.
• Logistics Coordination: Liaised with transport providers to ensure timely reception and delivery of products via Diageo and ALM warehouses.
• Vehicle and Warehouse Management: Maintained company vehicles to required standards, including logbook history, and managed designated warehouse operations, including handling incoming/outgoing merchandise, promotional material, and sales support products.
• Technical Proficiency: Performed duties using numerous database operating systems and digital applications, including warehouse management and stock requisition software.
• Deadline Management: Worked to strict deadlines while managing competing priorities effectively.

•Brand Representation: Represented the business at cellar doors, trade exhibits, festivals, and tasting events, effectively showcasing the brand’s unique offerings.
• Sales and Strategy Development: Collaborated with owners and managers to develop sales strategies and future collector recruitment plans, contributing to business growth.
• Brand Awareness: Increased brand awareness through event marketing, demonstrations, sales initiatives, and brand promotion efforts.
• Customer Engagement: Enhanced positive word-of-mouth referrals through genuine, personalized customer interactions and extensive product knowledge.
• Consistent Brand Messaging: Ensured accurate representation of the brand by maintaining consistent messaging and visuals across all promotional materials and presentations.
• Consumer Education: Educated consumers on the brand’s history, vineyard specifics, winemaking processes, and regional tourism information, fostering deeper connections with the brand.

•Community Support: Contributed to a community-focused nonprofit organization providing support for small businesses and entrepreneurial start-ups in a remote island community near the Alaskan border.
• Business Development: Collaborated with operators in various fields including food production, tourism, art, hospitality, forestry, and fisheries to understand individual business structures and requirements.

•Client Mentoring: Provided mentorship to a diverse client base of varying ages and skill sets, guiding them through the exploration of business ideas and assisting in the creation of business plans and community funding requests.
• Tailored Guidance: Offered personalized support to individuals at different stages of their entrepreneurial journey, adapting mentoring techniques to meet the unique needs and goals of each client.
• Empowerment Through Education: Empowered clients by imparting knowledge, skills, and resources necessary for successful business planning and funding acquisition.
• Community Engagement: Played a vital role in fostering community engagement and economic development by nurturing the entrepreneurial spirit within the local community.
• Compliance and Mandates: Operated within the framework of provincial legislation, federal funding stipulations, and nonprofit society mandates.
• Diverse Skill Acquisition: Acquired first-hand experience and relevant skills in traditional Native carving, horse, cattle, and alpaca farming, trail riding and mustering, commercial fisheries operations and fish processing, poultry processing, greenhouse growing, forestry regulation compliance, commercial cookery, and tour boat marine operations.
• Stakeholder Liaison: Acted as a liaison with First Nations Councils, community lending institutions, and economic development agencies to facilitate community development initiatives.

• Lead Generation: Established the first point of contact with potential business leads at regional trade shows and industry showcase events, effectively initiating business relationships.
• Client Assessment: Conducted site visits to client sites, assessed plant specifications, and directed clients to appropriate technicians based on their needs.
• Administrative Support: Provided administrative support for company engineers and external clientele involved in the building and sale of custom-designed RO Units.
• Document Processing: Managed documentation processes in compliance with set standard procedures, ISO, and HACCP legislation.
• Team Management: Oversaw the order and delivery schedule of three full-time delivery drivers and four field engineers, ensuring timely completion of projects.
• Staff Facilitation: Facilitated staff communication, human resource management, warehouse operations, and staff training to optimize team performance and efficiency.