Summary
Overview
Work History
Education
Skills
Hobbies
Timeline
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Sarah McManus

Sarah McManus

Sydney,NSW

Summary

Dynamic professional with a track record of success in content and marketing in both the video game and music industry. As a Community Content Manager at one of Australia's leading video game companies, I orchestrated end-to-end marketing content pipelines, excelling in video editing, livestream production, graphic design, and social media content creation. As Marketing and Content Manager for a prominent record label, I crafted tailored marketing strategies, developed compelling assets, and analyzed campaign data for continuous improvement. Known for a collaborative approach, I seamlessly collaborated with diverse teams and external agencies. My comprehensive skill set spans content creation, strategic marketing planning, cross-functional collaboration, and data-driven decision-making, positioning me as a valuable asset for teams seeking to excel in competitive markets.

Overview

7
7
years of professional experience

Work History

Community Content Manager

League Of Geeks
01.2023 - Current
  • Created and managed end-to-end marketing content pipelines, inclusive of execution, for two games.
  • Created image, video, and streaming assets that drove subscribers, engagement, sales, awareness, and interaction.
  • Ran social media accounts on TikTok, Instagram, Twitter, Youtube, Twitch, Facebook, and LinkedIn
  • Researched, planned, deployed, and continuously iterated upon the content marketing strategy.
  • Collaborated with writers, designers and other editors to deliver content of highest quality.
  • Generated and maintained style guides to encourage consistent quality of content.

Marketing & Content Manager

Dew Process
10.2020 - Current
  • Developed campaigns and specific marketing strategies for artists and clients.
  • Developed engaging and successful marketing assets including social media content, written copy, and advertisements.
  • Analyzed data from previous and current marketing campaigns to improve future results.
  • Collaborated with internal teams and external creative agencies to produce and distribute marketing and promotion materials.
  • Maintained a high level understanding of social media trends and industry standards.
  • Worked on national and international marketing and promotional campaigns for artists such as London Grammar, Sam Fender, Tkay Maidza, Mallrat, Sly Withers, and Eves Karydas.

Marketing Assistant

TMRW Music
05.2019 - 10.2020
  • Kept organized tracking documents for in-progress work and completed projects.
  • Conducted social media data analysis to assist with promotional campaigns.
  • Sourced external teams for services such as video production and materials to complete marketing objectives.
  • Supported marketing teams in the creation, deployment, and optimization of campaigns for artists and clients.
  • Coordinated with social media, public relations, and other teams to execute marketing and content assets.
  • Worked on national and international marketing and promotion campaigns for artists such as Jax Jones, Loud Luxury, PNAU, and Fisher.

Digital Content Producer

The Brag Media
01.2017 - 05.2019
  • Enhanced social audience interaction via social media and content partnerships.
  • Created and published written and video content for a variety of websites and social media platforms.
  • Set up equipment, operated cameras, and did regular on-camera presenting and interviewing for online content.
  • Organized and managed digital assets through regular maintenance and content archiving.
  • Devised social media strategies and outreach by generating content ideas and highly-visual digital marketing content.
  • Worked across multiple print and digital media titles including Tone Deaf, The Brag, Don't Bore Us, and The Industry Observer.

Education

Australian Institute of Music
2016

High School Diploma -

Loreto Kirribilli
Sydney, NSW
2014

Skills

  • Promotions and Marketing Strategies
  • Highly Proficient in Photo, Video, and Audio Editing
  • Producing Creative Digital Content
  • On-Camera Presenting and Hosting Experience
  • Social Media Management
  • Social Media Analytics and Data Reporting
  • Collaborative Team Player
  • Strong Problem Solver and Active Learner

Hobbies

  • Music project under the name Sarah Wolfe
  • Avid gamer across multiple genres
  • Proud owner of two cats named Milo and Bunny
  • Crafting rotation of knitting, embroidery, photography, and the occasional clay pot

Timeline

Community Content Manager

League Of Geeks
01.2023 - Current

Marketing & Content Manager

Dew Process
10.2020 - Current

Marketing Assistant

TMRW Music
05.2019 - 10.2020

Digital Content Producer

The Brag Media
01.2017 - 05.2019

Australian Institute of Music

High School Diploma -

Loreto Kirribilli

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Sarah McManus