Sarah McManus
Sydney,NSW
Summary
Dynamic professional with a track record of success in content and marketing in both the video game and music industry. As a Community Content Manager at one of Australia's leading video game companies, I orchestrated end-to-end marketing content pipelines, excelling in video editing, livestream production, graphic design, and social media content creation. As Marketing and Content Manager for a prominent record label, I crafted tailored marketing strategies, developed compelling assets, and analyzed campaign data for continuous improvement. Known for a collaborative approach, I seamlessly collaborated with diverse teams and external agencies. My comprehensive skill set spans content creation, strategic marketing planning, cross-functional collaboration, and data-driven decision-making, positioning me as a valuable asset for teams seeking to excel in competitive markets.
Overview
7
7
years of professional experience
Work History
Community Content Manager
League Of Geeks
Sydney, NSW
01.2023 - Current
- Created and managed end-to-end marketing content pipelines, inclusive of execution, for two games.
- Created image, video, and streaming assets that drove subscribers, engagement, sales, awareness, and interaction.
- Ran social media accounts on TikTok, Instagram, Twitter, Youtube, Twitch, Facebook, and LinkedIn
- Researched, planned, deployed, and continuously iterated upon the content marketing strategy.
- Collaborated with writers, designers and other editors to deliver content of highest quality.
- Generated and maintained style guides to encourage consistent quality of content.
Marketing & Content Manager
Dew Process
Sydney, NSW
10.2020 - Current
- Developed campaigns and specific marketing strategies for artists and clients.
- Developed engaging and successful marketing assets including social media content, written copy, and advertisements.
- Analyzed data from previous and current marketing campaigns to improve future results.
- Collaborated with internal teams and external creative agencies to produce and distribute marketing and promotion materials.
- Maintained a high level understanding of social media trends and industry standards.
- Worked on national and international marketing and promotional campaigns for artists such as London Grammar, Sam Fender, Tkay Maidza, Mallrat, Sly Withers, and Eves Karydas.
Marketing Assistant
TMRW Music
Sydney, NSW
05.2019 - 10.2020
- Kept organized tracking documents for in-progress work and completed projects.
- Conducted social media data analysis to assist with promotional campaigns.
- Sourced external teams for services such as video production and materials to complete marketing objectives.
- Supported marketing teams in the creation, deployment, and optimization of campaigns for artists and clients.
- Coordinated with social media, public relations, and other teams to execute marketing and content assets.
- Worked on national and international marketing and promotion campaigns for artists such as Jax Jones, Loud Luxury, PNAU, and Fisher.
Digital Content Producer
The Brag Media
Sydney, NSW
01.2017 - 05.2019
- Enhanced social audience interaction via social media and content partnerships.
- Created and published written and video content for a variety of websites and social media platforms.
- Set up equipment, operated cameras, and did regular on-camera presenting and interviewing for online content.
- Organized and managed digital assets through regular maintenance and content archiving.
- Devised social media strategies and outreach by generating content ideas and highly-visual digital marketing content.
- Worked across multiple print and digital media titles including Tone Deaf, The Brag, Don't Bore Us, and The Industry Observer.
Education
Australian Institute of Music
2016
High School Diploma -
Loreto Kirribilli
Sydney, NSW2014
Skills
- Promotions and Marketing Strategies
- Highly Proficient in Photo, Video, and Audio Editing
- Producing Creative Digital Content
- On-Camera Presenting and Hosting Experience
- Social Media Management
- Social Media Analytics and Data Reporting
- Collaborative Team Player
- Strong Problem Solver and Active Learner
Hobbies
- Music project under the name Sarah Wolfe
- Avid gamer across multiple genres
- Proud owner of two cats named Milo and Bunny
- Crafting rotation of knitting, embroidery, photography, and the occasional clay pot
Timeline
Community Content Manager
League Of Geeks
01.2023 - Current
Marketing & Content Manager
Dew Process
10.2020 - Current
Marketing Assistant
TMRW Music
05.2019 - 10.2020
Digital Content Producer
The Brag Media
01.2017 - 05.2019
Australian Institute of Music
High School Diploma -
Loreto Kirribilli