- Exercise classes (Pilates, yoga and dance)
- Tennis
- Gardening
- Reading
- Enjoying the art of baking and pastry-making, experimenting with recipes
Sarah Riitano
Melbourne
Summary
Dynamic Senior Product Manager with a proven track record at Fisher & Paykel Healthcare, enhancing product adoption and customer satisfaction through innovative features and strategic planning. Skilled in cross-functional collaboration and product lifecycle management, I excel in driving go-to-market strategies and competitive analysis, achieving an 18% reduction in product failures. My leadership fosters team growth and champions data-driven decision-making.
Senior product management professional with track record in driving product development and market strategy. Expertise in agile methodologies, data analysis, and stakeholder communication. Strong focus on team collaboration and delivering impactful results. Reliable, adaptable, and skilled in prioritizing and solving complex problems.
Product management professional with extensive experience in leading product lifecycles from conception to launch. Known for driving collaborative efforts and achieving outstanding results. Recognized for strategic thinking, adaptability, and strong commitment to team success.
Diligent [Desired Position] with proven track record of driving product development and enhancing user experience. Successfully led cross-functional teams and launched numerous high-impact products. Demonstrated expertise in stakeholder management and agile methodologies.
Senior Product Manager with [Number] years taking [Type] products from concept to market. Skilled at navigating complex web of suppliers, manufacturing collaborators and supply chain partners needed to bring production plans to fruition. Specializing in [Industry] market products with willingness to learn and adapt to any field.
Strategic Senior Product Manager bringing exceptional skill in increasing client acquisition and maximizing revenue opportunities. Focused and sales-oriented with a proven history of driving product awareness illustrated over [Number] years of success within the sales landscape.
Successful marketing leader with proven accomplishments in driving growth and increasing profits. Articulate and driven leader with high energy and engaging personality. Hardworking team builder motivational in maximizing personnel performance and surpassing business objectives.
Proactive and goal-oriented professional with excellent time management and problem-solving skills. Known for reliability and adaptability, with swift capacity to learn and apply new skills. Committed to leveraging these qualities to drive team success and contribute to organizational growth.
Tech-savvy innovator with hands-on experience in emerging technologies and passion for continuous improvement. Skilled in identifying opportunities for technological enhancements and implementing effective solutions. Adept at leveraging new tools and methods to solve problems and enhance productivity. Excels in adapting to fast-paced environments and driving technological advancements.
Dynamic individual with hands-on experience in [Area of expertise] and talent for navigating challenges. Brings strong problem-solving skills and proactive approach to new tasks. Known for adaptability, creativity, and results-oriented mindset. Committed to making meaningful contributions and advancing organizational goals.
Overview
35
35
years of professional experience
1
1
Certification
Work History
Senior Product Manager
Fisher & Paykel Healthcare
07.2013 - Current
- Increased product adoption by identifying customer needs and developing innovative product features.
- Improved user experience by collaborating closely with design and development teams on UI/UX enhancements.
- Mentored junior Product Managers in effective project management techniques and industry best practices.
- Managed product roadmaps, aligning with company goals and ensuring timely delivery of key features.
- Enhanced customer satisfaction rates through proactive communication of feature updates, bug fixes, and other relevant information related to the products managed.
- Drove go-to-market plans for product releases, coordinating marketing efforts to raise brand awareness and generate leads.
- Established strong relationships with key stakeholders, fostering collaboration across departments for seamless product development.
- Led cross-functional teams for successful product launches, resulting in increased market share.
- Championed customer feedback loops to continuously refine products according to evolving customer requirements.
- Collaborated with sales teams on generating targeted marketing materials that effectively communicated unique selling points of each product offering.
- Ensured regulatory compliance by working closely with legal departments on necessary documentation and approvals.
- Consulted with product development teams to enhance products based on customer interest data.
- Developed communications plans for new products, increasing sales [Number]%.
- Increased new client acquisition through targeted initiatives.
- Liaised with sales and marketing team to collect customer feedback, incorporating into subsequent production runs and development lifecycles.
- Coordinated landing page efforts to increase conversion rates.
- Managed cross-functional reliability team that reduced product failures at customer sites by 18%.
- Met strict deadlines, coordinating moving parts in product team and orchestrating well-designed flow.
- Designed and coordinated processes applicable to numerous projects for design efficiency and continuity.
- Advocated for and advertised products in field.
- Supported staff development, promoting personal achievement and retention as best strategy for long-term organizational health.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Coordinated with design and media teams to develop high-quality creative assets.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Wrote and distributed press releases to increase brand visibility.
- Optimized email campaigns to increase open and click-through rates.
- Created and managed social media campaigns to increase brand engagement.
- Improved website visibility through development and implementation of SEO strategies.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
Marketing Specialist
FormPro Group
06.2011 - 06.2013
- Increased brand awareness by developing and implementing targeted marketing campaigns.
- Streamlined communication processes, leading to improved collaboration between departments.
- Collaborated with creative teams to develop visually appealing marketing materials for print and digital channels.
- Boosted lead generation through the creation of engaging content for social media platforms.
- Enhanced customer engagement, utilizing email marketing campaigns and newsletters.
- Strengthened online presence by creating engaging social media content and managing multiple platforms.
- Enhanced user experience on the company website through strategic design updates and content improvements.
- Created compelling visual assets for use in social media posts, email newsletters, blog articles, and other digital communications materials.
- Boosted website traffic with targeted SEO tactics, keyword research, and content optimization.
- Optimized company website to improve engine ranking, user experiences and conversion rates.
- Increased brand visibility by developing and implementing data-driven digital marketing strategies.
- Increased brand awareness with ambassador partnerships and targeted email campaigns.
- Streamlined digital marketing processes by introducing automation tools, saving time and resources.
- Negotiated with vendors and service providers for cost-effective solutions, improving marketing efficiency.
- Created customized marketing materials to increase product awareness.
- Optimized website content and images to improve search engine rankings.
- Crafted and implemented strategies to increase search visibility and website traffic.
Marketing & Events Consultant - 12 Month Contract
Royal Hotel Clifton Hill
06.2010 - 06.2011
- Boosted sales revenue through the implementation of innovative promotional strategies and events.
- Collaborated with sales team to increase brand awareness and enhance business development by building and maintaining relationships with [number] key accounts.
- Increased brand awareness by developing and executing targeted marketing campaigns.
- Enhanced customer engagement with effective social media management and content creation.
- Developed creative event concepts that exceeded client expectations, leading to positive feedback and referrals.
- Designed engaging promotional materials that showcased upcoming events and attracted new clientele.
- Boosted brand visibility through executing successful marketing campaigns for events.
- Streamlined event logistics, resulting in smoother operations and improved attendee experiences.
- Developed creative marketing materials that generated interest and boosted event attendance.
- Brainstormed and implemented creative event concepts and themes.
- Employed social media platforms effectively to promote upcoming events, reaching a wider audience base.
- Evaluated feedback from attendees after each function, utilizing insights gained to inform improvements in subsequent endeavors.
- Increased brand visibility through strategic placement of promotional materials at high-profile events.
- Cultivated strong partnerships with local businesses, securing in-kind donations or sponsorships for various occasions.
- Enhanced brand recognition, executing promotional events that aligned with corporate marketing strategies and goals.
- Facilitated memorable experiences, overseeing creative direction of event themes, decor, and entertainment options.
- Managed administrative logistics of events planning, event booking, and event promotions.
Marketing Specialist - 18 Month Contract
Tuscan Path
01.2009 - 06.2010
- Increased brand awareness by developing and implementing targeted marketing campaigns.
- Streamlined communication processes, leading to improved collaboration between departments.
- Collaborated with creative teams to develop visually appealing marketing materials for print and digital channels.
- Boosted lead generation through the creation of engaging content for social media platforms.
- Enhanced customer engagement, utilizing email marketing campaigns and newsletters.
- Elevated brand reputation through the development of compelling public relations strategies and media outreach efforts.
- Created persuasive sales presentations that effectively showcased product benefits, driving revenue growth.
- Tracked trade show expenses to maintain budget.
- Conducted competitor analysis for better positioning in the market and identifying growth opportunities.
- Delivered comprehensive market research reports that guided executive decision-making processes.
- Updated and maintained marketing databases, ensuring accuracy and compliance with data protection regulations.
- Crafted compelling press releases, securing favorable media coverage and elevating brand reputation.
- Enhanced brand visibility through execution of targeted social media campaigns.
- Managed campaigns for various clients that consistently exceeded sales goals.
- Wrote engaging and successful marketing, advertising, and website copy.
- Developed questionnaires and facilitated focus group discussions.
- Implemented and supervised market research projects from start to finish with focus groups, surveys and interviews.
Marketing Manager
Ram Construction
02.2005 - 02.2008
- Communicated effectively with team members to deliver updates on project milestones and deadlines.
- Developed product documentation to communicate upcoming features and products to internal teams.
- Collaborated with sales teams to develop effective training materials that drove increased product knowledge among staff members, resulting in higher close rates.
- Coordinated design meetings and decisions with internal departments and teams.
- Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Negotiated partnerships with key influencers, maximizing brand exposure in target markets.
- Answered general marketing department inquiries by email, phone, and mail.
- Developed visually engaging marketing materials to support product launches and promotions.
- Collaborated with external agencies on advertising campaigns, ensuring alignment with overall marketing objectives.
- Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
- Created engaging brochures and flyers to use for promotional materials and distribution.
- Boosted sales by designing and executing creative email marketing campaigns.
- Used online and offline marketing to generate leads, increase visibility and drive sales growth.
- Boosted brand awareness with target customer demographics with social, print, and email campaigns.
- Supported sales team efforts by creating persuasive sales collateral that clearly communicated product benefits.
- Updated and maintained marketing database, ensuring accuracy and compliance with data protection regulations.
- Coordinated with sales teams to align marketing strategies, leading to increased lead generation.
- Wrote and distributed press releases to increase brand visibility.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
Senior Account Manager
CPM Asia Pacific
12.1997 - 07.2005
- Developed long-lasting client relationships by providing exceptional customer service and support.
- Enhanced communication between departments for more effective problem-solving and collaboration.
- Coordinated efforts across teams to ensure seamless delivery of products and services to clients.
- Provided extensive support in sales, technical and business areas to key accounts.
- Developed deep knowledge of customer businesses and relationship to company objectives.
- Analyzed data on client behavior patterns to inform future account management strategies, resulting in higher retention rates.
- Leveraged industry knowledge to provide expert guidance on pricing, promotions, and product offerings for clients'' specific needs.
- Mentored junior account managers, fostering their professional growth and skills development within the company.
- Conducted regular reviews of each managed portfolio''s performance against objectives/targets – taking corrective action as necessary if any shortfalls were identified.
- Boosted client satisfaction by effectively managing and resolving account issues.
- Increased revenue for the company through strategic upselling and cross-selling initiatives.
- Delivered sales presentations and pitches to clients, upper management and junior sales associates for demonstration.
- Worked with customers to develop strategic business and account plans.
- Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
- Set and achieved company defined sales goals.
- Served customers with knowledgeable, friendly support at every stage of shopping and purchasing.
- Presented professional image consistent with company's brand values.
Marketing & Events Executive
Lend Lease - Dandenong Plaza
06.1994 - 12.1997
- Increased brand awareness by developing and implementing innovative marketing campaigns.
- Planned and executed events and marketing programs to increase qualified leads.
- Planned and executed marketing campaigns to target groups, areas and wider community.
- Completed and submitted monthly and yearly reports to support executive decision making.
- Analyzed market trends to identify new opportunities for growth, driving the expansion into untapped markets.
- Worked with communications team to drive internal promotion of company programs, initiatives, guiding principles and mission.
- Launched marketing activities for new product lines and market penetration.
- Maintained reporting and developed actionable insights to continually improve branding efforts.
- Developed strong relationships with key industry influencers, leading to increased brand exposure and partnership opportunities.
- Enhanced customer engagement through the creation of compelling content for website, blog, and social media platforms.
- Identified target audiences and devised campaigns to match target demographics and optimize results.
- Identified opportunities for growth within current group base and facilitated plans to achieve growth percentage for total unit collection within territory.
- Facilitated effective communication among team members during the planning stages, fostering a collaborative environment that encouraged success.
- Re-booked recurring events for following year.
- Enhanced event attendee satisfaction by effectively coordinating all event logistics and ensuring smooth operations.
- Maximized event attendance, devising targeted marketing strategies to increase public awareness and interest.
- Streamlined the event planning process by implementing efficient project management tools and techniques.
- Collaborated with cross-functional teams to develop innovative event themes and creative concepts that engaged attendees.
- Managed administrative logistics of events planning, event booking, and event promotions.
- Developed creative themes for events and created related activities to engage attendees.
- Utilized job-related software to create standard guidelines, calendars and budgets for each event.
- Created detailed timelines and budgets for events to meet all deadlines.
- Implemented protocols and procedures to effectively manage planning process.
- Developed detailed event reports, documenting all aspects of each event.
- Negotiated contracts with venues, vendors and suppliers to obtain best rates and services.
- Developed and distributed event surveys to gather feedback and assess event success.
- Produced concept plans for high-profile corporate meetings and events.
Product Manager
Fisher & Paykel Healthcare
09.1991 - 06.1994
- Communicated effectively with team members to deliver updates on project milestones and deadlines.
- Developed product documentation to communicate upcoming features and products to internal teams.
- Collaborated with sales teams to develop effective training materials that drove increased product knowledge among staff members, resulting in higher close rates.
- Analyzed metrics to measure product performance.
- Collaborated with sales, marketing, and support teams to launch products on time and within budget.
- Maintained positive vendor relations to build strong partnerships.
- Improved product functionality with innovative design solutions, resulting in increased sales conversions.
- Managed full product lifecycle, from ideation through post-launch support, ensuring consistent quality control measures were in place.
- Launched successful products by conducting thorough market research and identifying customer needs.
- Thrived in fast-paced, highly-adept team to develop and prioritize product features and build product roadmap.
- Liaised with clients to better understand business needs and current market landscape.
- Reviewed new opportunities to drive business strategy at planning sessions.
- Managed product demonstrations and testimonials for performance evaluation.
- Set goals and formalized policies to maximize team performance and keep project on-task.
- Spearheaded the creation of detailed user guides for enhanced usability of newly launched products.
- Developed comprehensive go-to-market strategies, ensuring successful product launches and brand positioning.
- Streamlined internal communication, implementing agile methodologies to enhance team productivity and project transparency.
- Enhanced product usability, overseeing user interface design improvements based on user testing and feedback.
- Drove innovation within product line, identifying and pursuing opportunities for new features and enhancements.
- Optimized product pricing strategies to maximize revenue while maintaining competitive market positioning.
- Reduced time to market for new product launches, coordinating efforts across multiple departments to ensure seamless execution.
- Achieved significant improvements in customer retention by developing and implementing comprehensive feedback loop for continuous product enhancement.
- Facilitated partnerships with key stakeholders to expand product reach and enhance value proposition.
- Implemented robust data analysis practices to guide product development, leveraging user data to inform decision-making.
- Wrote and distributed press releases to increase brand visibility.
Marketing Services Officer
CSR Distilleries
02.1990 - 08.1991
- Conducted market research studies to identify new opportunities for business growth within target segments.
- Created compelling presentations for executive-level meetings, effectively communicating complex ideas in a concise manner.
- Developed creative assets such as infographics and videos that helped educate audiences about our products and services while reinforcing brand messaging.
- Implemented customer feedback mechanisms to continuously improve product offerings and overall client satisfaction levels.
- Boosted lead generation with targeted email marketing and social media initiatives.
- Streamlined internal communication processes for more efficient collaboration between departments.
- Generated measurable ROI from paid advertising campaigns using Google AdWords, Facebook Ads Manager and LinkedIn Campaign Manager platforms.
- Collaborated with sales teams to create effective promotional materials, resulting in increased revenue.
- Coordinated trade shows and industry events, showcasing company products and services to potential clients.
- Optimized website performance, improving search engine rankings through SEO best practices.
- Developed and managed annual marketing budgets, ensuring optimal resource allocation and cost control measures were in place.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Continually maintained and improved company's reputation and positive image in markets served.
- Coordinated with design and media teams to develop high-quality creative assets.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Mentored local personnel on best practices and protocols to maximize productivity.
Education
Excel Intermediate
Nexacu06-2023
St John's First Aid
03-2022
Certificate in Direct Marketing - Certificate in Direct Marketing
ADMA
12-2001
Bachelor of Marketing & Economics (Double Degree) -
Swinburne University of Technology
Melbourne, VIC07-1990
Skills
- Product launches
- Cross-functional collaboration
- Product roadmaps
- Strategic planning
- Product development
- Project management
- Competitive analysis
- Customer research
- Product lifecycle management
- Partnership building
- Product marketing
- Brand building
- Data-driven decision making
- Business relationship management
- Marketing campaign creation
- Go-to-market strategies
- Product training
- MS office suite
- Corporate communication
- Pricing strategies
- Social media platforms
- Event marketing and management
- Social media management
- Budgeting and finance
- Continuous improvement
- Promotional advertising
- Event staff management
- Marketing and promotional materials
- Sales and promotion
- Social media marketing
- Digital marketing
- Customer relationship management (CRM)
- Marketing campaign development and execution
- Marketing analytics
- Campaign management
Accomplishments
- Received “General Managers” Award
Certification
First Aid course (2-day) Certification
National Police Check Certification
Hoshin Kanri Continuous Improvement Certification
Working with Children (Volunteer) Check
Interests
Timeline
Senior Product Manager
Fisher & Paykel Healthcare
07.2013 - Current
Marketing Specialist
FormPro Group
06.2011 - 06.2013
Marketing & Events Consultant - 12 Month Contract
Royal Hotel Clifton Hill
06.2010 - 06.2011
Marketing Specialist - 18 Month Contract
Tuscan Path
01.2009 - 06.2010
Marketing Manager
Ram Construction
02.2005 - 02.2008
Senior Account Manager
CPM Asia Pacific
12.1997 - 07.2005
Marketing & Events Executive
Lend Lease - Dandenong Plaza
06.1994 - 12.1997
Product Manager
Fisher & Paykel Healthcare
09.1991 - 06.1994
Marketing Services Officer
CSR Distilleries
02.1990 - 08.1991
First Aid course (2-day) Certification
National Police Check Certification
Hoshin Kanri Continuous Improvement Certification
Working with Children (Volunteer) Check
Excel Intermediate
St John's First Aid
Certificate in Direct Marketing - Certificate in Direct Marketing
ADMA
Bachelor of Marketing & Economics (Double Degree) -
Swinburne University of Technology
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