Summary
Overview
Work History
Education
Skills
References
Timeline
Generic

Sarah Schoers

Beachmere,Australia

Summary

Results-driven and compassionate operations leader with a diverse background spanning end-of-life services, government client support, and small business management. Proven expertise in building and scaling operations within start-ups, leading national funeral teams, and developing streamlined systems to enhance efficiency, accuracy, and customer experience.

Skilled in managing high-pressure, sensitive environments with empathy and professionalism, including government services and family support roles. Demonstrated ability to train, lead, and support teams, implement innovative tracking and CRM systems, and drive business growth through strategic planning, lead conversion, and service expansion.

Strong administrative foundation with experience in policy creation, contractor management, marketing coordination, and financial oversight. Adept at resolving complex customer inquiries, maintaining compliance, and enhancing service delivery through thoughtful process improvement. Recognised for clear communication, integrity, and a proactive approach to problem-solving across fast-paced and client-centered environments.

Overview

25
25
years of professional experience

Work History

Head of Funerals

Willed Funerals
12.2024 - Current

Company Overview:
Start-up focused on making end-of-life planning simple, affordable, and accessible for all Australians.

National Manager – Funeral Team

  • Led national funeral operations, overseeing daily workflows and ensuring service efficiency and compliance across all states.
  • Built and managed high-performing teams to meet service demand, including recruitment, onboarding, and continuous training on products and procedures.
  • Delegated tasks, set team priorities, and managed 24/7 rosters, ensuring accurate timesheet reporting and full phone coverage.
  • Negotiated vendor and service provider contracts, securing favorable terms and building strong supplier relationships.
  • Identified process improvement opportunities, optimising operations and reducing costs through strategic planning.
  • Managed operational budgets, tracked KPIs, and delivered performance reports to senior leadership.
  • Drove business growth by expanding services from direct cremation to full funeral and memorial offerings, particularly in Queensland.
  • Converted leads into clients through effective team training, product knowledge, and multi-channel growth initiatives.
  • Coordinated cross-departmental projects and oversaw marketing efforts to enhance brand awareness and increase sales.
  • Handled escalated customer issues with professionalism, ensuring high satisfaction and a positive brand reputation.
  • Ensured full compliance with industry regulations, legal requirements, and internal policies.
  • Developed and implemented new systems for tracking cremated remains, ensuring accuracy, transparency, and compliance.
  • Maintained daily tracking and analysis of lead generation, conversion rates, and follow-up activity to support business growth.
  • Created and updated procedural manuals for existing CRM systems, including the development of new requirements and enhancements to improve functionality and efficiency.

Funeral Arranger - Nationwide

Bare Funerals
08.2021 - 11.2024

Company Overview:
Contributed to the growth of a start-up revolutionising the funeral industry through the implementation of innovative, digital-first methods for delivering end-of-life services.

Key Responsibilities & Achievements:

  • Delivered compassionate and comprehensive end-of-life services to families, specialising in direct cremation, memorials, and full-service funerals via remote, digital platforms.
  • Converted incoming inquiries into sales through clear communication and expert product knowledge.
  • Managed the full client journey from initial inquiry through to aftercare, ensuring continuity of service and high standards of empathy, professionalism, and efficiency.
  • Acted as a primary point of contact for grieving families, maintaining composure and control in emotionally sensitive situations while demonstrating empathy and care.
  • Coordinated timely transfers of deceased persons, liaising with families, care facilities, and vendor partners including nursing homes, hospitals and transport providers.
  • Maintained up-to-date knowledge of vendors and crematoriums across Australia to ensure efficient service delivery.
  • Issued accurate, state-specific legal documentation to families, ensuring compliance with all relevant regulations.
  • Liaised with medical practitioners to obtain Medical Cause of Death certificates, reviewed documentation for accuracy, and requested amendments as necessary.
  • Developed and updated procedural manuals for each state, ensuring operational consistency and compliance with evolving regulations.
  • Played a key role in expanding operations in Queensland, transitioning from direct cremation services to full-service funeral offerings.
  • Successfully scaled operations from serving 40 families nationwide monthly to 80–100 families monthly in Queensland myself during my tenure.
  • Recognised as the leading expert for Queensland services, serving as a go-to resource for internal staff queries and process guidance.
  • Trained and onboarded new arrangers nationwide, fostering a high-performance team environment.
  • Collaborated in the development of standardised procedures and ensured the accuracy and regular updating of operational manuals across all relevant states
  • Maintained and regularly updated the CRM system to ensure accurate client records and service tracking.
  • Performed a wide range of administrative duties to support daily operations and service delivery.
  • Designed and produced custom funeral and memorial booklets, slideshows, and multimedia presentations tailored for individual services.
  • Sourced reliable vendors and service providers for funeral and memorial arrangements.
  • Planned, coordinated, and executed funeral and memorial events at various venues, including memorial parks, churches, and private locations.
  • Liaised with vendors to ensure seamless coordination and delivery of services, creating a smooth and respectful experience for families.
  • Supported the growing business by attending and conducting viewings, funeral services, and memorials as needed.
  • Operated and managed audiovisual systems on-site during services to ensure high-quality presentations and tributes.
  • Trained and supported new funeral conductors as part of the company's expansion.
  • Built and maintained strong working relationships with vendors to support business growth and consistent service delivery.
  • Promoted and upsold related products including urns, keepsakes, and service upgrades, to enhance the client experience.
  • Coordinated weekly deliveries of cremated remains by scheduling family appointments and managing staff logistics.
  • Oversaw accurate collection, packaging, and dispatch of remains for postage or hand delivery.
  • Planned efficient delivery routes and ensured timely, respectful service execution.

Birth & Postnatal Doula

Serenity Births
Brisbane, Australia
08.2016 - 10.2023

Company Overview:

Managed my own casual business of providing emotional, physical and educational support to mothers, partners and their families during pregnancy, labour, birth and in the postnatal period.

  • Provide comfort and relaxation measures for clients in labour and during birth.
  • Incorporate research findings into practice as appropriate.
  • Manage newborn care during the first weeks of life.
  • Provide information about the physical and emotional processes involved in the pregnancy, labour, birth, and postpartum periods.
  • Advertising and Marketing. Create and Implement marketing plan I.E. Social media.
  • Determine price schedules and create contract materials.
  • Use of online accounting systems for all financial documents.
  • Create procedures and business guidelines to incorporate into the business.

Group Claims Administrator

AIA Australia
Brisbane, Australia
08.2020 - 08.2021

Company Overview:

In partnership with a superannuation fund, providing customer client contact in conjunction with insurance group claims administrative duties

  • Develop and maintain strong relationships with customers and claims assessors by utilising strong customer service skills.
  • Maintaining customers claim files with the digital filing and combining of documents.
  • Meeting the funds SLA (Service Level Agreement) of daily task allocation.
  • Finalising letters to members for accuracy and correct documentation.
  • Ensuring accuracy of mandatory documents for claim lodgement.
  • Inbox filing and responding to emails to fund, solicitors, third parties, members, assessors an ensuring accuracy of information provided.
  • Maintaining accurate call data and notes in both the fund and company computer data systems.
  • Aiding assessors in the follow up on their requirements of claims. Ensuring the correct documentation is requested and received within SLA.
  • Maintain the privacy of members personal and health details and ensure correct procedures are always followed in relaying confidential information.

Customer Service Officer APS4

Concentrix
Brisbane, Australia
01.2019 - 08.2020

Company Overview:

Services Australia Delivery Partner - Family Assistance

  • Providing exceptional communication and comprehension skills under pressure in a fast-paced role in a government inbound call centre.
  • Receive inbound calls in relation to personal customer enquiries from all socio-economic backgrounds regarding their highly sensitive and private information.
  • Preform administrative duties including updating customer records.
  • Assisting customers with accessing apps/online accounts.
  • Resolve customer enquiries and provide conflict resolutions.
  • Payment enquires in conjunction with cancellation/suspending/restoring payments.
  • Debt explanation and liaising with customers on debt repayment plans.
  • Assisting customers with new claims and processing claims.
  • Proactively monitor compliance and processes to ensure all calls and tasks are managed correctly and KPI requirements are met.
  • Diaster Recovery Specialist. Assessing, processing and granting disaster claims.
  • Services Australia Delivery Partner

Owner/Manager

Sure Seal Showers
Brisbane, Australia
01.2000 - 04.2018

Company Overview:

Established business in Perth, WA specialising in sealing leaking showers. Expanded the business in 2001 to Brisbane, QLD.

  • Receive all incoming phone, email and web enquiries.
  • Confer with potential customers regarding their need and advise customers on types of service available.
  • Convert enquiries into sales of service.
  • Liaise with property owners, property managers, tenants, and trades.
  • Monitor customer preferences to determine focus of sales efforts.
  • Resolve customer complaints regarding sales and service.
  • POS machine handling and end of day accounts balancing.
  • Use of online accounting systems for all financial documents.
  • Microsoft Excel and Access database entry.
  • Order office and contractor supplies.
  • Manage office staff.
  • Create office and contractor procedures.
  • Implement and manage procedures.
  • Plan, direct, supervise and coordinate activities daily for contractors.
  • Identify staff vacancies and recruit, interview and select applicants.
  • Provide current and prospective contractors with information about policies, job duties, working conditions, wages, and contractor benefits.
  • Plan and prepare advertising and promotional material to increase sales of services.
  • Working with advertising and marketing companies.
  • Prepare and negotiate advertising contracts.
  • Implement design for website and digital media.
  • Established business in Perth, WA specialising in sealing leaking showers. Expanded the business in 2001 to Brisbane, QLD.

Education

Certificate II - Conservation and Land Management Practices

CALM
Murdoch Tafe

Certificate III -

Horticultural Practices And Management
Murdoch Tafe

First Aid Certificate -

St Johns Ambulance

Birth and Postnatal Doula Training -

Australian Doula College

Small Business Management Course -

Completion of Year 10 -

Coffs Harbour High School
Coffs Harbour

Skills

  • Leadership & Management: Team leadership, operational management, team building, employee training, high performance, improvement planning
  • Client & Stakeholder Relations: Customer service excellence, stakeholder engagement, relationship management, vendor negotiation, conflict resolution, social perceptiveness
  • Process & Systems: Workflow optimisation, process improvement, CRM expertise, document management, data entry accuracy, time management
  • Technology & Tools: Microsoft Office and Google Docs proficiency, accounting systems, adaptability to technology, multi-line phone systems
  • Communication & Collaboration: Effective verbal and written communication, collaborative approach, teamwork, stakeholder relationship management
  • Sales & Events: Sales conversion strategies, client support, event coordination management)

References

References available upon request.

Timeline

Head of Funerals

Willed Funerals
12.2024 - Current

Funeral Arranger - Nationwide

Bare Funerals
08.2021 - 11.2024

Group Claims Administrator

AIA Australia
08.2020 - 08.2021

Customer Service Officer APS4

Concentrix
01.2019 - 08.2020

Birth & Postnatal Doula

Serenity Births
08.2016 - 10.2023

Owner/Manager

Sure Seal Showers
01.2000 - 04.2018

Certificate II - Conservation and Land Management Practices

CALM

Certificate III -

Horticultural Practices And Management

First Aid Certificate -

St Johns Ambulance

Birth and Postnatal Doula Training -

Australian Doula College

Small Business Management Course -

Completion of Year 10 -

Coffs Harbour High School
Sarah Schoers