SARAHLOUISE YOUNGER
SOLDIERS HILL,VIC
Summary
Dynamic Creative Director and Social Media Marketing Manager with a proven track record at companies such as Watch This Inc, Salty Theatre, Antipodes and Theatre Works enhancing brand engagement and maximizing ROI through strategic development and business intelligence. Excelled in creating impactful marketing campaigns and fostering team collaboration. Raised over $100,000 in grants, for Salty Theatre Pty Ltd demonstrating exceptional event promotion and creative leadership skills.
Overview
6
6
years of professional experience
Work History
Social Media Marketing Manager
Watch This Inc (Aust. Sondheim Rep Co.)
09.2024 - Current
- Continually maintained and improved company's reputation and positive image in markets served.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Created and managed social media campaigns to increase brand engagement.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Wrote and distributed press releases to increase brand visibility.
- Conducted market research to identify new opportunities and target markets.
- Devised content strategy to effectively engage target audiences.
- Coordinated with design and media teams to develop high-quality creative assets.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
Cluster Manager
KMD Brands
08.2024 - Current
- Provided weekly income and quarterly cluster reports to company headquarters.
- Implemented trending initiatives to help drive sales across cluster.
- Analyzed sales data to manage cluster performance and make informed financial decisions.
- Monitored facility managers and staff performance through quarterly review assessments.
- Established performance goals for employees and provided feedback on methods for reaching those milestones.
- Cultivated positive rapport with fellow employees to boost company morale and promote employee retention.
- Successfully managed budgets and allocated resources to maximize productivity and profitability.
- Defined clear targets and objectives and communicated to other team members.
- Established team priorities, maintained schedules and monitored performance.
- Improved staffing during busy periods by creating employee schedules and monitoring call-outs.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
Founding Artistic Director
Salty Theatre Pty Ltd.
12.2018 - 09.2022
- Developed and drove the creative process through original ideas and inspiration.
- Made collateral to support various marketing campaigns and visually communicate concepts.
- Wrote creative briefs and coached copywriters to develop compelling content.
- Monitored progress of productions, keeping on schedule and within budget.
- Collaborated with marketing and advertising teams to maintain brand consistency across campaigns.
- Coordinated with vendors and suppliers to source materials and equipment needed for production.
- Managed workloads creatives and production team members to optimize productivity and timeliness of task completion.
- Worked with creative teams to develop concept designs for campaigns that resonated with target audiences.
- Analyzed data and metrics to measure success of productions and adjust strategies accordingly.
- Directed photo shoots for print and digital media, reviewing each element against company standards and expectations.
- Drove communication between directors, producers, talent agents and actors to maintain efficient casting practices and execution.
- Sent out audition materials such as scripts and sheet music about casting requirements.
- Prepared production proposals, contract terms and conditions and document modifications.
- Managed assigned contracts throughout lifecycle, identifying need for and implementing amendments, renewals, terminations and other necessary contractual actions.
- Created, revised and drafted policies and procedures to address deficiencies comprehensively and to determine the employment culture of Salty Theatre.
- Documented and developed the operational and financial challenges and opportunities to improve grant writing knowledge base.
- Assisted in grant writing to increase funds for organization, raising over $100,000. - Arts Council, Creative Vic, City of Stonningtong, City of Port Philip, Adelaide Fringe, Melbourne Fringe
Education
Bachelor of Nursing - Nursing
Federation University Australia
VIC03-2027
Bachelor of Applied Health Science - Clinical Aesthetics
Australasia College of Health And Wellness
Sydney, NSW03-2027
Diploma of Dance Performance - Contemporary Dance (Scholarship)
APO ARTS ACADEMY
Melbourne, VIC12-2008
Bachelor of Arts - Music Theatre Performance
Federation University Australia
VIC05-2006
Skills
- Strategy development
- Business intelligence
- Social media and promotions
- Event promotion
- Competitor analysis
- Web 20 savvy
Accomplishments
- Collaborated with team of 20 new creatives in the development of "Paper Stars" a new Australian Musical
- Leading Producer for the Australian premier of Stranger Sings! Collaborating in an international cross-promotion with the UK and US teams.
- Developed and led The Hatch Lab - Musical Theatre Workshop, Musical Theatre Residency and Hatchling to aid in the creation of new Australian Musical works
- Writer-in-Residence for Theatre Works, Pivot at The Convent and Ilbijerri Blackwrights program/s
- Producer/Director for the Australian premiers of People Suck a Musical Airing of Grievances (From Canada), Top Gun! The Musical (From the US), Voldemort and the Teenage Hogwarts (UK), Stranger Sings! The Parody Musical (US,UK and Australian premieres)
Timeline
Social Media Marketing Manager
Watch This Inc (Aust. Sondheim Rep Co.)
09.2024 - Current
Cluster Manager
KMD Brands
08.2024 - Current
Founding Artistic Director
Salty Theatre Pty Ltd.
12.2018 - 09.2022
Bachelor of Nursing - Nursing
Federation University Australia
Bachelor of Applied Health Science - Clinical Aesthetics
Australasia College of Health And Wellness
Diploma of Dance Performance - Contemporary Dance (Scholarship)
APO ARTS ACADEMY
Bachelor of Arts - Music Theatre Performance
Federation University Australia
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