SARAHLOUISE YOUNGER
SOLDIERS HILL,VIC
Summary
Dynamic Creative Director and Social Media Marketing Manager with a proven track record at brands KMD, Lorna Jane, Just Group and Myer and companies such as Watch This Inc, Salty Theatre, Antipodes and Theatre Works enhancing brand engagement and maximizing ROI through strategic development and business intelligence. Excelled in creating impactful marketing campaigns and fostering team collaboration. Raised over $100,000 in grants, for Salty Theatre Pty Ltd demonstrating exceptional event promotion and creative leadership skills. Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success. Dedicated to applying training, monitoring and morale-building abilities to enhance employee engagement and boost performance.
Overview
6
6
years of professional experience
Work History
Flagship Store Manager
KMD Brands
Ballarat, VIC And Surrounds
08.2024 - Current
- Promoted team collaboration, performance, and efficiency by fostering healthy environments focused on mutual success.
- Managed inventory control, cash control, and store opening and closing procedures.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Maximized sales and minimized shrinkage through excellent customer service and adherence to standard practices.
- Rotated merchandise and displays to feature new products and promotions.
- Maintained proper product levels and inventory controls for merchandise and organized backroom to facilitate effective ordering and stock rotation.
- Approved regular payroll submissions for employees.
- Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
- Set effective store schedules based on forecasted customer levels, individual employee knowledge, and service requirements.
- Upheld and communicated store programs and standards to employees for optimal quality, freshness, safety and cleanliness.
- Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
- Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
- Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
- Implemented business strategies, increasing revenue, and effectively targeting new markets.
- Reduced budgetary expenditures by effectively negotiating contracts for more advantageous terms.
- Reduced operational risks while organizing data to forecast performance trends.
- Interacted well with customers to build connections and nurture relationships.
- Monitored daily cash discrepancies, inventory shrinkage and drive-off.
- Scheduled employees for shifts, taking into account customer traffic and employee strengths.
- Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
- Reduced financial inconsistencies while assessing and verifying billing invoices and expense reports.
- Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
Social Media Marketing Manager
Watch This Inc (Aust. Sondheim Rep Co.)
Melbourne, VIC
09.2024 - Current
- Continually maintained and improved company's reputation and positive image in markets served.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Created and managed social media campaigns to increase brand engagement.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Wrote and distributed press releases to increase brand visibility.
- Conducted market research to identify new opportunities and target markets.
- Devised content strategy to effectively engage target audiences.
- Coordinated with design and media teams to develop high-quality creative assets.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
Founding Artistic Director
Salty Theatre Pty Ltd.
Hawthorn, VIC
12.2018 - 09.2022
- Developed and drove the creative process through original ideas and inspiration.
- Made collateral to support various marketing campaigns and visually communicate concepts.
- Wrote creative briefs and coached copywriters to develop compelling content.
- Monitored progress of productions, keeping on schedule and within budget.
- Collaborated with marketing and advertising teams to maintain brand consistency across campaigns.
- Coordinated with vendors and suppliers to source materials and equipment needed for production.
- Managed workloads creatives and production team members to optimize productivity and timeliness of task completion.
- Worked with creative teams to develop concept designs for campaigns that resonated with target audiences.
- Analyzed data and metrics to measure success of productions and adjust strategies accordingly.
- Directed photo shoots for print and digital media, reviewing each element against company standards and expectations.
- Drove communication between directors, producers, talent agents and actors to maintain efficient casting practices and execution.
- Sent out audition materials such as scripts and sheet music about casting requirements.
- Prepared production proposals, contract terms and conditions and document modifications.
- Managed assigned contracts throughout lifecycle, identifying need for and implementing amendments, renewals, terminations and other necessary contractual actions.
- Created, revised and drafted policies and procedures to address deficiencies comprehensively and to determine the employment culture of Salty Theatre.
- Documented and developed the operational and financial challenges and opportunities to improve grant writing knowledge base.
- Assisted in grant writing to increase funds for organization, raising over $100,000. - Arts Council, Creative Vic, City of Stonningtong, City of Port Philip, Adelaide Fringe, Melbourne Fringe
Education
Bachelor of Nursing - Nursing
Federation University Australia
VIC03-2027
Bachelor of Applied Health Science - Clinical Aesthetics
Australasia College of Health And Wellness
Sydney, NSW03-2027
Diploma of Dance Performance - Contemporary Dance (Scholarship)
APO ARTS ACADEMY
Melbourne, VIC12-2008
Bachelor of Arts - Music Theatre Performance
Federation University Australia
VIC05-2006
Skills
- Strategy development
- Business intelligence
- Social media and promotions
- Event promotion
- Competitor analysis
- Web 20 savvy
- Visual storytelling
- Community engagement
- Campaign management
- Program development
- Campaign planning
- Performance evaluations
- Marketing lead generation
- SEO optimization
- Written communication
- Client relationship management
- Email marketing
- Content curation
- Social media marketing
- Social media strategy
Accomplishments
- Collaborated with team of 20 new creatives in the development of "Paper Stars" a new Australian Musical
- Leading Producer for the Australian premier of Stranger Sings! Collaborating in an international cross-promotion with the UK and US teams.
- Developed and led The Hatch Lab - Musical Theatre Workshop, Musical Theatre Residency and Hatchling to aid in the creation of new Australian Musical works
- Writer-in-Residence for Theatre Works, Pivot at The Convent and Ilbijerri Blackwrights program/s
- Producer/Director for the Australian premiers of People Suck a Musical Airing of Grievances (From Canada), Top Gun! The Musical (From the US), Voldemort and the Teenage Hogwarts (UK), Stranger Sings! The Parody Musical (US,UK and Australian premieres)
Timeline
Social Media Marketing Manager
Watch This Inc (Aust. Sondheim Rep Co.)
09.2024 - Current
Flagship Store Manager
KMD Brands
08.2024 - Current
Founding Artistic Director
Salty Theatre Pty Ltd.
12.2018 - 09.2022
Bachelor of Nursing - Nursing
Federation University Australia
Bachelor of Applied Health Science - Clinical Aesthetics
Australasia College of Health And Wellness
Diploma of Dance Performance - Contemporary Dance (Scholarship)
APO ARTS ACADEMY
Bachelor of Arts - Music Theatre Performance
Federation University Australia