Sarthak Konnur

A dedicated Bachelor of Business graduate specializing in Marketing and focusing on the Analytics landscape. Backed by my corporate experience and academic projects, my journey has seen a strategic pivot towards analytics. As a proactive learner, I am eager to refine my analytical skillset and leverage my nuanced understanding of business operations to make impactful contributions using data-driven marketing strategies.

R | SQL | Python | Tableau | MS Office

Google Analytics | Hubspot | Webflow | Mailchimp

Marketing Optimization for “Musk”, a B2C Retailer

• Analyzed Customer Acquisition Cost (CAC) against Lifetime Value (LTV) for precise marketing budget adjustments.
• Utilized churn rate metrics for Musk’s newsletter to enhance customer retention.
• Employed root cause analytics (using 5-Whys) for issue identification followed by regression models using Excel for predictive sales analysis.

Brand Development for “Aqua Luxe”, a Luxury Shower Gel Brand

• Formulated a market positioning strategy, emphasizing unique selling points.
• Conducted target-demographic research (surveys and online user behavior) to optimize user experience.
• Developed a dual-channel distribution strategy, combining online and offline platforms to maximize product visibility and engagement.

Market Entry Pitch for Bondi Boost (Australian Haircare Brand) into the Indian Metro Cities

• Conducted market analysis to identify key opportunities and challenges in the Indian haircare market.
• Created a detailed marketing plan focusing on product positioning, promotional strategies, and distribution channels.
• Presented data-driven insights to support the market entry decision.

Data Analysis using data from a Health Research Centre in USA

• Wrote code to analyze COVID-19 patient distribution across various counties, using a variety of R libraries and visualization methods.
• Analyzed factors and variables influencing COVID-19 patient hospitalization rates.
• Compiled a detailed analysis using R-Markdown.

Comprehensive Marketing Plan for an Australian Jewelry Brand

• Conducted deep research into market trends.
• Analyzed brand awareness through primary research with 50+ respondents.
• Integrated traditional and digital marketing strategies, including SEO optimization, split testing, and newly created landing pages.
• Recommended upgrades for the client’s website and social media platforms with an omnichannel approach.
• Developed a new engagement ring line based on client and market demands.
• Presented the $30,000 marketing plan with a projected ROI of 15%.

• Western Sydney Formula SAE team: Partnerships Team Representative; Interacted with several companies to raise funds and initiate collaborations for the engineering team.
• PASS Facilitator for 'Statistics for Business': Aided junior students improve their academic performance and confidence in this subject.