Summary
Overview
Work History
Education
Skills
References
Timeline
Generic

Sash Warnakulasuriya

Altona North,Australia

Summary

Strong sales and business development experience gained in the automotive industry - aftermarket products, reseller and genuine parts. Setting sales targets, monitoring and reporting. Relationship management through a value-add approach. Years in sales roles with proven track records of achieving results. Lead and manage business units in both operationally and in Business Development. Ability to win and manage whilst promoting a safe and harm free environment.

Highly-motivated with desire to take on new challenges. Strong work ethic, adaptability. Adept at working effectively unsupervised and quickly mastering new skills.

Overview

26
26
years of professional experience

Work History

Business Development Manager- Reseller

NAPA AUTOPARTS
, VIC & SA
01.2021 - 03.2024
  • Developing and implementing a business strategy for aftermarket sales in consultation with key stakeholders
  • Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
  • Generating new business opportunities and growing existing accounts
  • Maintained a database of existing customers and prospective leads.
  • Monitored competitors' activities, prices, products, and services in order to stay ahead of the competition.
  • Pitching sales and products to new and existing clients
  • Attending relevant conferences and events and staying up to date with market trends
  • Collaborated with marketing team members to design promotional materials.
  • Reporting and monitoring metrics (monthly sales, forecasts)
  • Reporting to the GM of Sales.

RDA BRAKES - Account Manager

GPC Asia Pacific Pty Ltd
, Victoria
06.2014 - 12.2021
  • Represent companies products & services
  • Generate leads & build relationships
  • Development & implement action plans
  • Proactively engage with clients through visits, gathering feedback and encouraging orders
  • Monitor monthly revenue performance against targets and implement strategies to drive growth
  • Generated leads through cold calling activities.
  • Provided technical support to customers when needed.
  • Track and analyse sales performance metrics, report on key trends, and develop strategies to optimise performance and achieve sales targets
  • Utilise CRM tools to track client interactions, sales opportunities, and account history.
  • Conducted market research to identify potential customers.
  • Assist in generating quarterly promotions and actively promote
  • Attend sales meetings, trade shows, and product training.

Key Account Manager

RDA BRAKES
, VIC & TAS
02.2012 - 05.2014
  • Manage the territory in line with the Company's Customer Value Proposition, and meet the requirements of strategic business plans.
  • Maintaining a customer territory leveraging CRM to maximise business opportunities and sales growth.
  • Analyse market trends, customer feedback
  • Attend sales meetings, trade shows, and product training.
  • Negotiate contracts, pricing, and terms to ensure mutually beneficial agreements.
  • Collaborate closely with internal departments, including sales, finance, and service, to ensure seamless delivery of products and services to clients.
  • Established strong relationships with clients through regular communication and follow-up activities.
  • Attended trade shows and industry events in order to build brand awareness among target audiences.
  • Monitor and maintain consignment stock.

Inventory Control Assistant Manager

RDA Brakes
05.2011 - 01.2012
  • Ensured timely delivery of orders by coordinating with warehouse staff regarding product availability and shipping schedules.
  • Worked closely with other departments such as Sales, Purchasing and Logistics in order to ensure smooth operation of the business.
  • Monitored stock levels, identified potential stock shortages, and recommended solutions to ensure adequate supply of items.
  • Investigated root causes of discrepancies between physical count results and system data.
  • Entered information into system to update status reports.
  • Inwards and outward freight control (in conjunction with Storeman). Ensuring all spare parts orders are sent out in a timely manner.

Warehouse Manager

RDA Brakes
Keysborough, Victoria
08.2007 - 04.2011
  • Managed Warehouse, 8 staff.
  • Lead the warehouse operations, from inventory management and crew planning to logistics and project execution.
  • Monitored staff performance, identified areas for improvement, and provided training as needed.
  • Ensured that all orders were accurately fulfilled in a timely manner.
  • Assisted in recruiting, hiring, onboarding, and managing warehouse personnel.
  • Oversee major projects, collaborating with other departments.
  • Maintain the standards for our hire equipment and installations.
  • Ensure compliance with company policies and WHS requirements.
  • Operated forklifts to fill or empty overhead spaces.
  • Analyze warehouse operations and provide strategic solutions for process improvements to optimize workflow in order to maximize productivity.
  • Organised regular cycle counts of physical inventory to ensure accuracy of system data.

Warehouse Hand & Delivery Driver

RDA BRAKES
Keysborough, Victoria
06.2005 - 07.2007
  • Ensuring timely deliveries and smooth operations for customers.
  • Loaded and unloaded delivery trucks with merchandise for shipping or receiving purposes.
  • Provided assistance in other departments such as packing or returns processing when needed.
  • Organised storage space to maximize efficiency of product placement.
  • Identified potential hazards in the workplace and reported them promptly to management for resolution.
  • Operated forklift to move materials around the warehouse facility.
  • Used pallet jacks to move items to and from warehouse locations.
  • Prepared and completed warehouse orders for delivery or pickup according to schedule.

Owner Driver

Australia Post
, Victoria
04.2002 - 10.2003
  • Driving between industrial, commercial, and residential customers for deliveries and pick-ups.
  • Returning to the depot to unload pick-ups and complete paperwork.
  • Safely loading truck for delivery and completing daily vehicle safety checks.
  • Follow the run route and time schedules.

Contractor Driver

SABI Foods
, Victoria
02.2001 - 09.2002
  • Customer Service, ensure all paperwork is marked off, and all product is delivered in original condition.
  • Delivered goods to customers in a timely and efficient manner.
  • Managed time efficiently when making multiple stops along designated routes.
  • Assist the Logistics Manager with various warehousing duties and work within a fast-paced team environment.
  • Adhered to company policies and procedures related to safety and security standards.
  • Loaded and unloaded goods from truck using hand-trucks or pallet jacks.

Customer Service

Woolworths
, Victoria
03.1998 - 11.2001
  • Liquor Department Clerk In Bentleigh
  • Fruit and Veg Floor hand in Glenhuntly

Education

Certificate IV – Competitive Systems & Practices -

Rochdale
Keysborough, VIC
12.2015

Diploma Computer systems -

NMIT
Heidelberg, VIC
12.2003

Repairing & Upgrading Microcomputer Equipment -

VFS
12-2001

High School Diploma -

Glen Eira College
12.2000

St Sebastian College
12.1994

Skills

  • Business Development
  • Project Management
  • Sales
  • Territory Management
  • Customer Service
  • Relationship Building
  • Team Leadership
  • Staff Management
  • Inventory Management
  • Warehouse operations
  • Managing logistics
  • Analytics
  • Database Management

References

  • David Spencer, Reseller/Trade Sales Manager VIC/SA, NAPA AUTOPARTS, 0431630793
  • Steve Adams, State Manager, RDA BRAKES, 0407306255

Timeline

Business Development Manager- Reseller

NAPA AUTOPARTS
01.2021 - 03.2024

RDA BRAKES - Account Manager

GPC Asia Pacific Pty Ltd
06.2014 - 12.2021

Key Account Manager

RDA BRAKES
02.2012 - 05.2014

Inventory Control Assistant Manager

RDA Brakes
05.2011 - 01.2012

Warehouse Manager

RDA Brakes
08.2007 - 04.2011

Warehouse Hand & Delivery Driver

RDA BRAKES
06.2005 - 07.2007

Owner Driver

Australia Post
04.2002 - 10.2003

Contractor Driver

SABI Foods
02.2001 - 09.2002

Customer Service

Woolworths
03.1998 - 11.2001

Certificate IV – Competitive Systems & Practices -

Rochdale

Diploma Computer systems -

NMIT

Repairing & Upgrading Microcomputer Equipment -

VFS

High School Diploma -

Glen Eira College

St Sebastian College

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Sash Warnakulasuriya