Sasha Hernandez
Melbourne,VIC
Summary
Project Manager with expertise in problem-solving, collaboration, and design, developed through companies as EY and international digital agencies. Designed business workshops focused on digital transformation and change initiatives, using Agile and wavespace methodologies to drive innovation. Experienced in managing complex projects from inception to completion, achieving strategic objectives, and streamlining processes.
Overview
5
5
years of professional experience
Work History
Digital Project Manager
23 Digital
07.2024 - Current
- Managed diverse digital projects from inception to completion, including the Marsupial of the Year website for Channel 10.
- Collaborated with cross-functional teams to define project scope, timelines, and deliverables.
- Facilitated client communication to gather requirements, provide progress updates, and manage expectations.
- Developed and maintained project documentation, including budgets, timelines, and SRS documents.
- Utilised project management tools like Miro and Basecamp to track milestones, tasks, and dependencies.
- Coordinated UAT and quality assurance to ensure seamless website launches.
- Resolved technical blockers by liaising between client stakeholders and development teams.
Experience Designer | Supervising Associate
EY
02.2022 - 02.2024
- Planned and coordinated change initiative workshops for high profile clients ranging from Strategy and Visioning Workshops to Technology and Future Trends Immersion Sessions for Digital Transformations.
- Engaged with key stakeholders to ensure their support and alignment with objectives.
- Used Agile methodologies to manage and deliver workshops and projects efficiently.
- Applied EY wavespace methodologies to foster innovation and collaboration in client sessions
- Immersive technology: Used tools like digital whiteboards, VR/AR, and analytics to enhance sessions.
- Conducted market research and competitor analysis to identify key areas for expansion for EY wavespace.
Product Designer
Roam Digital
06.2021 - 02.2022
- Brainstormed with stakeholders and teams to determine enhancements and product features.
- Developed user personas, created wireframes and interactive prototypes for Add-On journeys for the Vodafone app, as well as conduct User Testing
- Strong stakeholder communication and collaboration with product teams
- Crafted internal digital assets to improve the agencies marketing communication - redesigned project pages to effectively story-tell the agency’s processes and outcomes
- Suggested enhancements to product design that would improve user experience.
UI Designer
Overdose Digital
08.2020 - 06.2021
- Close communication with clients and developers to translate project requirements and business objectives into polished user interfaces.
- UX & UI Design - Commercial websites for brands such as Blundstone, Max.co.nz, lekkerhomes.com and lamericano.com.au
UX Designer
TVNZ
11.2019 - 07.2020
- Collaborated closely with in-house developers, marketing teams and stakeholders in creating digital solutions across web products and marketing
- Conducted user and market research to inform design decisions for OneNews website & app
- Organised and facilitated ideation workshops and refined concepts to improve existing digital products
- Validated and iterated News Digital Products based on user feedback
Education
Bachelor of Architectural Studies - Architecture
University of Auckland
Auckland New Zealand01-2017
Diploma of UX Design -
Yoobee School of Design
Auckland01-2019
Skills
- Project Management - Agile ways of working & Waterfall methodologies
- Stakeholder Management
- Strong client communication and collaboration skills
- Design Thinking
- Facilitation
- Workshop Design and Planning
- Rapid prototyping
- UX Design
Timeline
Digital Project Manager
23 Digital
07.2024 - Current
Experience Designer | Supervising Associate
EY
02.2022 - 02.2024
Product Designer
Roam Digital
06.2021 - 02.2022
UI Designer
Overdose Digital
08.2020 - 06.2021
UX Designer
TVNZ
11.2019 - 07.2020
Bachelor of Architectural Studies - Architecture
University of Auckland
Diploma of UX Design -
Yoobee School of Design
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