Saskia Bird
Middle Cove
Summary
Organised and driven professional with real life experience as the co-owner of Dear Frankie, an online retail business I started with my sister at the age of 18. Together we have developed a sophisticated skill set across all areas of business that not many people our age possess. With a strong foundation in business development and a proven ability to create and implement effective marketing strategies, I am committed to excelling in both a career in marketing and my entrepreneurial ventures.
Overview
6
6
years of professional experience
Work History
Co-founder of Dear Frankie the Label
Self-employed
09.2021 - Current
- Entrepreneurial Leadership: Co-founded and independently managed all aspects of a successful online retail brand, taking on multiple roles to drive business growth and operational efficiency.
- Social Media Strategy and Management: Developed and executed content strategies for Instagram, Facebook, and TikTok, leveraging Meta Business Suite and TikTok ads to boost sales and significantly grow the brand’s social media presence.
- Product Development and Supplier Relations: Successfully liaised with manufacturers in China to design and develop new products, ensuring high-quality standards and timely production.
- Customer Experience Management: Prioritised customer satisfaction by promptly responding to inquiries and resolving disputes through email and direct messages, maintaining high levels of customer loyalty.
- E-commerce Platform Management: Operated and optimized the Shopify platform, managing inventory, tracking sales analytics, and continuously improving the user experience to increase conversion rates.
- Brand Growth and Development: Strategically expanded the brand’s product line and market reach, leading to consistent business growth and a loyal customer base.
- Understanding and implementation of SEO, Campaigns, Strategies, Public Relations
Bartender
Treehouse Hotel North Sydney
01.2024 - Current
- Crafting Signature Cocktails: Specialised in creating and serving a variety of in-house signature cocktails
- Bar Operations Management: Responsible for the efficient opening and closing of the bar, including cash handling, inventory management, and preparation for the next shift.
- General Bar Duties: Performed essential bar tasks, including maintaining cleanliness, restocking supplies, and ensuring a well-organized work environment.
Christmas Casual Retail Assistant
RawLuxe Castlecrag
11.2020 - 02.2021
- Operational Support: Took initiative in managing day-to-day operations, including inventory management, restocking, and handling transactions, ensuring a smooth and efficient shopping experience.
- Contributed to Sales Growth: Assisted the owner in various tasks, leading to a measurable increase in sales during the busy holiday season.
- Customer Engagement: Provided exceptional customer service, helping customers find the perfect products, which resulted in repeat business and positive feedback.
- Entrepreneurial Mindset: Applied an outcomes-focused approach to all tasks, identifying opportunities to enhance the customer experience and contribute to the shop's overall success.
- Team Collaboration: Worked closely with the owner
Pharmacy Assistant
Blooms Northbridge
05.2018 - 05.2021
- Point of sale
- Recommending products
- Support of pharmacist-only medicines.
Education
Bachelor of Business - Marketing
University of Technology Sydney
2024
High School Diploma -
Monte Sant’ Angelo Mercy College
2020
Skills
- Entrepreneurial personality
- Driven and Determined
- Attention to Detail
- Outcomes Focused
- Strategic Thinking
References
- Colm, Manager at Treehouse, 0431 561 131
- Julie, Owner of RawLuxe, 0410 005 998
Timeline
Bartender
Treehouse Hotel North Sydney
01.2024 - Current
Co-founder of Dear Frankie the Label
Self-employed
09.2021 - Current
Christmas Casual Retail Assistant
RawLuxe Castlecrag
11.2020 - 02.2021
Pharmacy Assistant
Blooms Northbridge
05.2018 - 05.2021
Bachelor of Business - Marketing
University of Technology Sydney
High School Diploma -
Monte Sant’ Angelo Mercy College
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