Summary
Overview
Work History
Education
Skills
Certification
Additional skills
References
Timeline
Generic

Saskia Carolan

Wahroonga,NSW

Summary

Successful marketing leader with proven accomplishments in driving growth and increasing profits. Articulate and driven with high energy and engaging personality. Industry professional with extensive experience in managing and leading fitness studios, athletic development programs, and group training sessions.

Overview

3
3
years of professional experience
1
1
Certification

Work History

Social Media Manager - Brand Management

Freelance
08.2023 - Current
  • Increased customer engagement through social media.
  • Managed multiple social media platforms, ensuring a consistent brand voice and message.
  • Boosted engagement rates with the creation of compelling and visually appealing content.
  • Monitored online presence of company's brand to engage with users and strengthen customer relationships.
  • Designed and implemented social media strategies to align with business goals.
  • Successfully built a loyal following by consistently sharing valuable content that resonated with the target audience.
  • Utilised user-generated content effectively showcasing positive customer experiences enhancing credibility.
  • Coordinated influencer partnerships, leveraging their reach to expand brand visibility.
  • Managed editorial calendars and rescheduled PR events and meetings.
  • Conducted regular competitor analyses, identifying opportunities to differentiate from other brands in the industry.

Athletic Development Coach

Knox Grammar School
05.2022 - Current
  • Collaborated with other coaches to create and execute game plans.
  • Promoted sportsmanship values among athletes, fostering a positive competitive atmosphere within the team environment.
  • Utilised positive communication to encourage team and promote integrity and respect.
  • Boosted player confidence through personalised training sessions and continuous feedback.
  • Enhanced students understanding of healthy lifestyle choices through the integration of nutrition education in lesson plans.
  • Managed and maintained school equipment and facility grounds.
  • Assessed student physical fitness levels and adjusted objectives according to successes.

General Manager - Instructor - Marketing

Core Culture AU
10.2021 - Current
  • Coordinated daily studio operations, including scheduling, staff management and customer service.
  • Supervised studio staff for timely, accurate and high-quality task completion.
  • Strengthened relationships with external partners such as vendors or suppliers, promoting collaboration opportunities that ultimately benefited both parties involved.
  • Streamlined studio operations by implementing efficient scheduling and project management systems.
  • Oversaw the design and execution of marketing materials for the studio, increasing brand visibility and attracting new clients.
  • Implemented marketing strategies to promote studio to potential clients.
  • Improved customer engagement through social media management and content creation.
  • Boosted sales revenue through strategic social media management and content creation.
  • Developed and implemented strategies to increase sales and profitability.

Education

Graduate Certificate - Marketing And Digital Communications

Monash University
Melbourne, VIC
04.2024

Bachelor of Sports And Exercise Science - Sports And Exercise Science

University of Technology, Sydney
Sydney, NSW
05.2023

HSC -

Ravenswood School For Girls
Sydney, NSW
2018

Skills

  • Social Media Management
  • Photo and Video Editing
  • Teamwork and Collaboration
  • Content development and scheduling
  • Digital Media
  • Excellent Multitasking

Certification

Certificate III in Fitness.

Certified Reformer Pilates Instructor.

WWC.

Fire and First Aid.

Additional skills

  • Excellent communication and interpersonal skills with the ability to build strong internal and external relationships.
  • Strong organisation, planning and time management skills.
  • Ability to undertake client needs.

References

On request. 

Timeline

Social Media Manager - Brand Management

Freelance
08.2023 - Current

Athletic Development Coach

Knox Grammar School
05.2022 - Current

General Manager - Instructor - Marketing

Core Culture AU
10.2021 - Current

Graduate Certificate - Marketing And Digital Communications

Monash University

Bachelor of Sports And Exercise Science - Sports And Exercise Science

University of Technology, Sydney

HSC -

Ravenswood School For Girls

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Saskia Carolan