HTML & CSS
Saurabh Khetrapal
MarTech
Sydney,NSW
Risk comes from not knowing what you are doing.
Warren Buffett
Summary
A digital marketing evangelist and marketing technology consultant over 14+ years of diverse experience in AdTech, MarTech and AI Decisioning platforms with a deep understanding in marketing technologies, and helping deliver business value for clients in multiple sectors. Highly organised, team player and self-motivated professional experienced in MarTech domain, presales, account management, solution engineering and consulting, and focused on driving client growth & deliver ROI. Highly skilled with hands-on experience in developing and implementing marketing strategies to increase efficiency and performance. Passionate about driving business growth and providing tailored MarTech solutions for clients across diverse sectors.
Overview
6
6
Certifications
5
5
years of post-secondary education
15
15
years of professional experience
Work History
MarTech Specialist & Consultant
Freelance
Sydney, NSW
06.2025 - Current
- Scaling eCommerce and D2C brands in Australia, driving a 25% improvement in net revenue within 45 days leveraging MarTech & AdTech platforms.
- Collaborating directly with the founders and enabling their teams for scalable brand growth.
- Conducted comprehensive audits for all their digital platforms, identifying gaps and recommending execution strategies for enhanced customer experience.
- Integrated various MarTech platforms including Shopify, Meta, Klaviyo, Yotpo, Google Ads, Google Analytics, AI automation and SEO tools to optimize revenue streams.
- Forecasting & automating processes with advanced data and AI tools for content generation.
AD - Digital & MarTech Solutions (APAC)
Credera - Omnicom Group
Sydney, NSW
10.2021 - 06.2025
- Led discovery and solutioning for clients using multiple MarTech, AdTech & AI Decisioning platforms
- Hosted technical solution workshops with product owners, marketing managers and IT stakeholders
- Designed and presented proof-of-value/roadmaps for multiple clients and delivered 20% improvement in KPIs
- Engaged C-level stakeholders to define personalization and product roadmaps driving 2x digital growth for key clients in first 90 days of engagement
- Collaborated with product, engineering and partners to develop reusable MarTech platform components reducing time to market for launching campaigns and marketing initiatives
- Identified new strategies/use cases which helped elevate business growth. Enabled multiple stakeholders for the adoption of Martech tools leading to faster deployments
- Built integration strategies along with developers/architects for new accelerators using MarTech existing platforms like Tealium, Adobe RTCDP, Pega CDH, Omni etc.
Digital MarTech Manager
Reckitt
New Delhi, Delhi
10.2020 - 10.2021
- Spearheaded growth for new MarTech & AdTech solutions and implementation for media, data and marketing automation activations
- Responsible for driving marketing and category effectiveness with a data-driven approach across multiple technology stacks. Reporting directly to CMO & CIO
- Partnering, enabling and influencing business units on new platforms including Google Marketing Platform and Adobe Experience Cloud solutions to drive 2x growth
- Responsible to focus on first party data strategy for Hygiene Brands including Harpic, Lizol, Vanish etc.
- Collaborated with IT, PIA, Risk, Security and Procurement teams for any new technology deployment and data requirements
Solutions Consultant - Adobe Experience Cloud
Adobe Systems
New Delhi, Delhi
03.2016 - 09.2020
- Primary point of contact for all clients in North region and worked across Pan India in past to drive phenomenal growth for AdTech, Data, and MarTech solutions and work closely with multiple stakeholders i.e. Sales, BD, CSM, account management teams to scale client accounts
- Meeting C-level executives and digital marketing heads/CMO's for providing end-to-end marketing solutions for their brands.
- Working on all use cases, provide complete solution architecture, implementation, processes and defining customer journey with Adobe Experience Cloud solutions including Adobe Analytics, Adobe Audience Manager, Ad Cloud, Target, Campaign, CDP (Beta)
- Worked on digital marketing strategies for multiple brands to drive engagements & client business reviews
- Subject matter expert and digital advisor for AdTech and Martech solutions, contributing actively on digital strategies and providing solutions across different verticals including E-commerce, Retail, Auto, BFSI, FMCG, Education, etc.
- Experience working with multiple ad agencies to manage spends and help them understand value from Adobe AdTech and Data solutions against competition like Google GMP, Google Analytics, Mediamath etc.
- Providing trainings to internal & external stakeholders on all Media and Data products including Ad agencies like Xaxis, Dentsu, iprospect, IA and partners including PWC, IBM, TCS etc.
Client Solutions Manager - AdTech
Exponential Interactive India Pvt. Ltd.
New Delhi, Delhi
01.2012 - 03.2016
- Team lead for India and Middle East markets for all divisions including Mobile, Display/In-page, Video and Instream Ads.
- Lead, mentor and support the campaign management team in optimisation and client management. Responsible for managing Display, Video, Mobile & Instream
- Campaigns of Fortune 1000 advertisers like Google, Etihad, Nescafe, Microsoft, Samsung, HP, LG, Airtel, Micromax, Hyundai, Maruti, Emirates etc.
- Worked with Ad agencies and clients for product roadshow, campaigns execution, campaign queries, product briefs, incremental budgets and upcoming plans
- Experience handling 50-60 campaigns in a month with 100% delivery rate
- Manage all Tier 1 accounts with spends more than $100-150K every month
- Captured and maintained market share through optimisation, analytics and strategic problem solving for all kinds of campaigns i.e. CPM, CPC, CPL, CPA, CPD, CPV, CPCV and CPI
- Hands on experience in working on various platforms including DSP and internal tools for better optimisation to generate ROI
- Assisted in the resolution of advertiser issues including campaign performance, product bugs, invoicing and credit as well as drive productivity and best practices
Founder & Investor
Swapgear (Two wheeler segment) - Start up
New Delhi, Delhi
01.2015 - 01.2016
- Providing inputs and suggesting digital marketing strategies end to end for online activities including Social/SEM/Display/Email/SMS
- Sharing inputs to improve customer experience for online & offline channels along with ATL/BTL activities
- Suggesting website enhancements to tech team to deliver seamless experience for users and ways to maintain customer track record
- Working closely with other business owners of company to understand their business strategies and requirements to provide more ideas & inputs out of the box
- Providing assistance for distributors and ways to handle customer queries/issues
Assistant Manager | Digital Marketing
Travelguru.com (Part of Travelocity)
New Delhi, Delhi
03.2011 - 12.2011
- Plan digital campaigns on website and manage banner productivity and its effectiveness
- Experience of handling social platform and google analytics
- Managing all advertising campaigns for on-site along with various offers to be promoted on the website
- Handling affiliate partnerships to derive more revenue for organisation
- Manage social campaigns on Facebook & YouTube
- Coordinate with multiple internal and external stakeholders to analyse performance
- Merchandise various offers across the digital properties
Projects
Recent Projects:
Leading Telecom in Australia
Role: MarTech Consultant & Engagement Lead
Key Outcomes:
- Successfully led the end-to-end migration of marketing operations from one agency to another, ensuring zero downtime and 100% continuity of ongoing campaigns.
- Translated business requirements into scalable MarTech solutions, reducing execution turnaround time by 35%.
- Partnered with internal developers and QA teams to streamline campaign deployment, achieving 98% accuracy in first-time QA approvals.
- Collaborated with cross-agency teams to ensure seamless transition of marketing workflows, enhancing campaign efficiency and governance across 10+ business units.
- Presented detailed transition roadmaps and deployment phases, leading to faster stakeholder sign-off and smoother operational readiness.
Largest Insurance in Australia
Role: MarTech Consultant & Solutions Lead
Key Outcomes:
- Defined and mapped business KPIs for 20+ use cases across acquisition, engagement, and retention journeys, enabling measurable MarTech ROI tracking.
- Built end-to-end customer journey frameworks on Miro, adopted as the reference model by CX, digital, and product teams.
- Facilitated alignment across personalisation, product, and analytics teams, accelerating the speed-to-market for new campaigns by 40%.
- Integrated data-driven insights and AI decisioning to recommend Next Best Action use cases, driving 20–25% uplift in engagement metrics.
- Presented value-based dashboards and use case outcomes in leadership forums, resulting in increased MarTech investment approval for next fiscal year.
- Collaborated on roadmap definition for CDP & decisioning integrations, improving audience segmentation precision and campaign relevance.
Largest Bank in APAC region
MarTech Consultant & Solutions Lead
Key Outcomes:
- Spearheaded the MarTech transformation from incubation to multi-market rollout, expanding to 5+ global regions within the first year.
- Designed and executed customer journey frameworks that delivered 2X growth in campaign performance metrics (CTR, CVR, engagement).
- Partnered with global heads of MarTech & Decisioning to co-present strategic results in leadership forums, establishing executive buy-in and project continuity.
- Defined and operationalised an agile use case deployment model, improving delivery velocity by 30% and reducing backlog of marketing requests.
- Collaborated with multi-functional teams to align business and technical requirements, ensuring on-time delivery across all phases of deployment.
- Identified and mitigated execution gaps, leading to a 25% reduction in rework and QA defects, strengthening long-term delivery governance.
Skills
Analytical thinking
undefinedMarTech Platform Skills
Adobe Analytics, Adobe RT-CDP, MAP (Klaviyo, OmniSend, Yotpo), Tealium CDP, Adobe Advertising Cloud (Programmatic), AI Decisioning (Pega Customer Decision Hub/AJO), CMS (WordPress/Instapage), A/B Testing (Target), Adobe Audience Manager, Google Marketing Platform (DV360, SA360, CM360, GA), Veeva DAM, Shopify, Shopify Apps, Google Analytics 4, GTM, Adobe Launch, SEM, SEO, Social Media (Meta, TikTok) and many more leading platforms.
Others: Rest API, webhooks, HTML, CSS, Debugging
Software
System Integrations - AI, MarTech & AdTech
Basic SQL
Rest API
Accomplishments
- Recognized as one of the top influential leaders in MarTech 2023
- Rewarded Star performer in Q2 2022 in Areteans for delivering exceptional services and account growth for clients
- Speaker for one of the biggest events in India (Adobe Symposium in 2018 & 2019) - Highlighting the importance of data-driven marketing and advertising technology
- Speaker for various events including hosted for AdTech & MarTech
- Participated in many digital events to educate customers on Adobe solutions in India in Mumbai, Bangalore and Delhi
- Rewarded ‘You Rock' award in Q2 2017 for exemplary performance and outstanding contribution across APAC
- Rewarded ‘Employee of the Quarter' in Q3 -2016 in Adobe
- Rewarded ‘Employee of the Quarter' in Q2 2013, Q1 2014 & Q2-2015 in Exponential
Certification
Trading Academy Certified Professional - Trade Desk
Affiliations
- https://www.linkedin.com/feed/update/urn:li:activity:6651159985394941952/
- https://www.linkedin.com/feed/update/urn:li:activity:6514186832836694016/
- https://bestmediainfo.com/2019/04/adobe-advertising-cloud-helps-advertisers-understand-consumers-in-a-better-way-says-vikram-chande-of-adobe-india/
- Https://ciolook.com/the-most-influential-leaders-in-martech-revolution-2023-december2023/
Interests
Cricket Enthusiast
Listening to Music
Gaming
Education
PG Certificate Program - Digital Marketing
10.2016 - 03.2017
MBA - Marketing
06.2009 - 03.2011
Bachelor of Science - Hospitality & Travel
04.2005 - 03.2008
Languages
English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Punjabi
Elementary (A2)
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimeLocation Preference
On-SiteRemoteHybridImportant To Me
Paid sick leaveWork-life balanceCareer advancementCompany CultureFlexible work hoursPersonal development programsTeam Building / Company RetreatsWork from home optionTimeline
MarTech Specialist & Consultant - Freelance
06.2025 - Current
AD - Digital & MarTech Solutions (APAC) - Credera - Omnicom Group
10.2021 - 06.2025
Digital MarTech Manager - Reckitt
10.2020 - 10.2021
MICA - PG Certificate Program , Digital Marketing
10.2016 - 03.2017
Solutions Consultant - Adobe Experience Cloud - Adobe Systems
03.2016 - 09.2020
Founder & Investor - Swapgear (Two wheeler segment) - Start up
01.2015 - 01.2016
Client Solutions Manager - AdTech - Exponential Interactive India Pvt. Ltd.
01.2012 - 03.2016
Assistant Manager | Digital Marketing - Travelguru.com (Part of Travelocity)
03.2011 - 12.2011
IILM - MBA, Marketing
06.2009 - 03.2011
Amity University - Bachelor of Science, Hospitality & Travel
04.2005 - 03.2008