Cricket Enthusiast
Saurabh Khetrapal
Marketing Technology
Sydney,NSW
Summary
A digital marketing evangelist and technology consultant over 13+ years of diverse experience in AdTech, MarTech and Real-time Decisioning ecosystem with an understanding towards data-driven marketing, marketing technology, and delivering end to end solutions across multiple sectors. Involved in the complete customer and marketing lifecycle including presales, post sales and consulting. Expertise on multiple platforms i.e. Real-time Decisioning, Customer Data Platforms (CDP), Programmatic Advertising, Dynamic Creative Optimization, Web Personalization, A/B Testing, Web Analytics, Content Authoring and Marketing Automation solutions. Well versed with strategic, planning and executing the digital forte for brand and acting as a strategic partner and digital consultant to provide value for marketing investments and scale growth for multiple clients
Overview
6
6
Certifications
5
5
years of post-secondary education
13
13
years of professional experience
Work History
Associate Director - Digital Engagement
Areteans (Credera Company) - Omnicom Group
Sydney, NSW
10.2021 - Current
- Solution demonstration, presentation, provide end-to-end solution leveraging Pega customer decision hub platform for new opportunities
- Identifying new opportunities to scale MarTech initiatives and drive incremental revenue from existing projects
- Collaborate with sales executives to drive incremental new business and radiations in existing accounts
- Conducting discovery and assessment workshops to identify MarTech gaps and recommend end-to-end solutions
- Supporting in onboarding new clients, consulting and overseeing delivery for global clients including Banking, Insurance, Telecom verticals
- Provide data and analytics, decisioning and AI consulting support to solve strategic and operational business problems for our global clients leveraging all the integrations with MarTech platforms including Adobe, Pega CDH, Tealium, CRM etc.
- Collaborate and lead conversations with CSM, developers, architects for multiple projects and practice for driving strategic discussions and outcomes
- Work alongside product teams for exploring new platform capabilities and solution offerings to ensure our customers needs are met
Digital MarTech Manager (Business Solutions)
Reckitt
New Delhi, Delhi
10.2020 - 10.2021
- Leading a team across digital marketing hub for data-driven marketing, marketing technology, and measurement solutions for South Asia
- Supporting all teams within digital marketing hub including Content, Data, MarTech, Media buying and Tech platforms
- Responsible for driving marketing effectiveness with a data-driven approach for Hygiene brands and working closely with brand teams and chief marketing officer to scale business by 2X in last 6 months
- Oversee growth for Hygiene brands and implementation for activations along with team, partners, and agencies. Led to improvement in overall media savings and category effectiveness/ROI
- Responsible to focus on data strategy for Hygiene Brands including Harpic, Lizol, Vanish, Finish, Colin, Air Wick, Mortein, etc leveraging tech platforms
- Enabling and influencing business units on new platforms/tools/methods to drive higher success rates for digital and media led initiatives
- Driving insights from different media and tech platforms which can help drive higher penetration for multiple Brands
- Evaluating, executing, and scaling on new tech and data platforms alongside partners including Reliance Jio, Freestand, 1MG, Avataar and media agencies
- Responsible for driving marketing results leveraging all tech platforms including GMP stack (DV360, SA360, CM360, and GA360), and driving insights with help of in-house tools build alongside partnering with help of data scientist teams
- Collaborating on new initiatives and partnering with ecommerce team to drive effective results for multiple brands
- Understand complete end to end integrations across digital and e-commerce platforms
- Leveraging data platform with custom models to suggest targetable audiences across media and e-commerce platforms to drive higher media efficiency
Solutions Consultant (Presales) - DX Business
Adobe
New Delhi, Delhi
03.2016 - 09.2020
- Primary point of contact for all clients in North region and worked across Pan India in past to drive discussions for AdTech, Data, and MarTech solutions and work closely with multiple stakeholders i.e. Sales, BD, CSM, account management teams to scale client accounts.
- Meeting C-level executives and digital marketing heads/CMO's for providing end to end solutions for their brands.
- Working on all key use cases, provide complete architecture, implementation, processes and defining customer journey with Adobe solutions. Delivered high growth for multiple brands
- Worked on digital and media strategies for multiple brands including HUL, ITC, Vistara, Tata AIG, Apollo, Snapdeal, MG Motor, Droom, 5paisa, 1MG, Lenovo etc. to drive engagements & client business reviews.
- Subject matter expert and digital advisor for AdTech and Data solutions, contributing actively on digital strategies and providing solutions across different verticals including E-commerce, Retail, Auto, BFSI, FMCG, Education, etc.
- Experience working with multiple Ad agencies to manage spends and help them understand value for Adobe AdTech and Data solutions against competition like Google GMP, Google Analytics, Mediamath etc.
- Leveraging knowledge of Ad technology tools including DSP, Ad Servers, SSP (Advertising Cloud), Web behavior & Insights (Adobe Analytics), Data Management Platform (DMP -Audience Manager) and Personalization (Target) to provide best solutions to clients
- Looking into complete Adobe AdTech and Data technology integrations and looking into customer RFPs/RFIs/new proposals.
- Provide dedicated support to top clients, partner together with sales team to develop, manage, optimize, and support strategic account plans, apply consultative sales strategies, leverage data and product knowledge to create business solutions for clients
- Providing trainings to internal & external stakeholders on all Media and Data products including Ad agencies like Xaxis, Dentsu, iprospect, IA and partners including PWC, IBM, TCS etc.
Key Account Manager | Digital Marketing
Exponential Interactive India Pvt. Ltd.
New Delhi, Delhi
01.2012 - 03.2016
- Team lead for India and Middle East markets for all divisions including Mobile, Display/In-page, Video and Instream Ads.
- Lead, mentor and support the campaign management team in optimisation and client management. Responsible for managing Display, Video, Mobile & Instream
- Campaigns of Fortune 1000 advertisers like Google, Etihad, Nescafe, Microsoft, Samsung, HP, LG, Airtel, Micromax, Hyundai, Maruti, Emirates etc.
- Worked with Ad agencies and clients for product roadshow, campaigns execution, campaign queries, product briefs, incremental budgets and upcoming plans.
- Experience handling 50-60 campaigns in a month with 100% delivery rate.
- Manage all Tier 1 accounts with spends more than $100-150K every month
- Captured and maintained market share through optimisation, analytics and strategic problem solving for all kinds of campaigns i.e. CPM, CPC, CPL, CPA, CPD, CPV, CPCV and CPI.
- Hands on experience in working on various platforms including DSP and internal tools for better optimisation to generate ROI.
- Assisted in the resolution of advertiser issues including campaign performance, product bugs, invoicing and credit as well as drive productivity and best practices.
- Measured online marketing effectiveness using analytical tools and identify areas for improvement.
Advisor & Investor
Swapgear (Two wheeler segment) - Start up
New Delhi, Delhi
01.2015 - 01.2016
- Providing inputs and suggesting digital marketing strategies end to end for online activities including Social/SEM/Display/Email/SMS
- Sharing inputs to improve customer experience for online & offline channels along with ATL/BTL activities
- Suggesting website enhancements to tech team to deliver seamless experience for users and ways to maintain customer track record
- Working closely with founders of company to understand their business strategies and requirements to provide more ideas & inputs out of the box
- Providing assistance for distributors and ways to handle customer queries/issues
Assistant Manager | Digital Marketing
Travelguru.com (Part of Travelocity)
New Delhi, Delhi
03.2011 - 12.2011
- Plan digital campaigns on website and manage banner productivity and its effectiveness
- Experience of handling social platform and google analytics
- Managing all advertising campaigns for on-site along with various offers to be promoted on the website
- Handling affiliate partnerships to derive more revenue for organisation
- Manage social campaigns on Facebook & YouTube
- Coordinate with multiple internal and external stakeholders to analyse performance
- Merchandise various offers across the digital properties
Education
PG Certificate Program - Digital Marketing
MICA
Ahmedabad 10.2016 - 03.2017
MBA - Marketing
IILM
New Delhi 06.2009 - 03.2011
Bachelor of Science - Hospitality
Amity University
Noida 04.2005 - 03.2008
Skills
AdTech Solutions
undefinedAccomplishments
- Recognized as one of the top influential leaders in MarTech 2023
- Rewarded Star performer in Q2 2022 in Areteans for delivering exceptional services and account growth for clients
- Speaker for one of the biggest events in India (Adobe Symposium in 2018 & 2019) - Highlighting the importance of data-driven marketing and advertising technology
- Speaker for various events including hosted for AdTech & MarTech
- Participated in many digital events to educate customers on Adobe solutions in India in Mumbai, Bangalore and Delhi
- Rewarded ‘You Rock' award in Q2 2017 for exemplary performance and outstanding contribution across APAC
- Rewarded ‘Employee of the Quarter' in Q3 -2016 in Adobe
- Rewarded ‘Employee of the Quarter' in Q2 2013, Q1 2014 & Q2-2015 in Exponential
Affiliations
https://www.linkedin.com/feed/update/urn:li:activity:6651159985394941952/
https://www.linkedin.com/feed/update/urn:li:activity:6514186832836694016/
https://bestmediainfo.com/2019/04/adobe-advertising-cloud-helps-advertisers-understand-consumers-in-a-better-way-says-vikram-chande-of-adobe-india/
Certification
Trading Academy Certified Professional - Trade Desk
Interests
Listening to Music
Bike Riding
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimeContract WorkWork Location
On-SiteRemoteHybridImportant To Me
Paid sick leaveWork-life balanceCareer advancementCompany CultureFlexible work hoursPersonal development programsTeam Building / Company RetreatsSoftware
Programming HTML, Java, C
System Integrations - AdTech & MarTech
Basic SQL
Rest API
Languages
English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Punjabi
Elementary (A2)
Quote
Risk comes from not knowing what you are doing.
Warren Buffett
Timeline
Associate Director - Digital Engagement
Areteans (Credera Company) - Omnicom Group
10.2021 - Current
Digital MarTech Manager (Business Solutions)
Reckitt
10.2020 - 10.2021
PG Certificate Program - Digital Marketing
MICA
10.2016 - 03.2017
Solutions Consultant (Presales) - DX Business
Adobe
03.2016 - 09.2020
Advisor & Investor
Swapgear (Two wheeler segment) - Start up
01.2015 - 01.2016
Key Account Manager | Digital Marketing
Exponential Interactive India Pvt. Ltd.
01.2012 - 03.2016
Assistant Manager | Digital Marketing
Travelguru.com (Part of Travelocity)
03.2011 - 12.2011
MBA - Marketing
IILM
06.2009 - 03.2011
Bachelor of Science - Hospitality
Amity University
04.2005 - 03.2008
Adobe Media Optimizer (Search) - Bid Management
Adobe Audience Manager (Certified) - Data Management Platform
Google Analytics
Google Adwords Fundamentals
Adobe Advertising Cloud Certified - Programmatic Advertising
Trading Academy Certified Professional - Trade Desk
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