Summary
Overview
Work History
Skills
Certification
Timeline
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Savannah Taylor

Sydney,Australia

Summary

Experienced and results-driven Senior Account Executive with over five years in the media industry, spanning both agency and publisher environments across TV, OOH, and digital platforms. For the past three years, I have thrived within a media agency setting, delivering high-quality outcomes and building strong, lasting client relationships across a range of campaigns. Known for my collaborative approach, I am passionate about continuous growth and upskilling within the marketing landscape.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Senior Account Executive

Hearts & Science
07.2022 - Current
  • Executed media buying and implementation across TV, Out-of-Home (OOH), and Digital channels, ensuring alignment with campaign benchmarks and performance goals.
  • Coordinated creative dispatches and collaborated with cross-functional teams to support seamless campaign management.
  • Managed end-to-end client communications, ensuring timely delivery against SLAs, deadlines, and campaign expectations.
  • Conducted competitive analysis and reporting to inform and support strategic media planning initiatives.
  • Provided operational and administrative support to the broader team, including client servicing and ad hoc project tasks.
  • Acted as the main point of contact for assigned brands, addressing client queries and managing daily campaign needs.
  • Liaised with internal and external stakeholders to support campaign briefings and drive executional excellence.
  • Assisted with campaign financials, including budget tracking, reconciliation, and invoice processing.
  • Supported onboarding and training of new team members, encouraging collaboration and knowledge transfer.
  • Proactively enhanced expertise in media planning tools and systems to improve tracking, reporting, and campaign delivery.

Digital Coordinator

CarsGuide
10.2019 - 07.2022
  • Supported Account Managers by coordinating sales briefs and securing proactive revenue bookings.
  • Collaborated with the Ad Operations team to ensure accurate implementation of campaign materials and bookings.
  • Built and maintained strong working relationships with internal stakeholders, media agencies, and clients.
  • Oversaw the execution and optimisation of digital and social amplification campaigns to ensure effective delivery and alignment with client goals.
  • Managed digital campaign performance against client KPIs, ensuring timely and accurate execution.
  • Processed and managed campaign bookings using multiple systems and tools with high accuracy.
  • Delivered regular performance updates and insights to clients and sales teams, enhancing campaign transparency and value.
  • Maintained exceptional customer service standards, managing key relationships across internal and external stakeholders.
  • Conducted in-depth analysis of client performance data and industry trends to inform campaign strategy and decision making.
  • Effectively managed multiple campaigns simultaneously, adhering to strict deadlines and quality standards.
  • Prepared detailed client reports, including tracking updates, post campaign analysis, and performance summaries using a range of platforms and software.
  • Worked with external teams to brief, build, implement, and optimise paid social media campaigns across Facebook and Instagram.

Commercial Inventory Coordinator

Multi Channel Network
07.2019 - 10.2019
  • Coordinated with sales teams, power brands, centralised trading, and broadcasters to ensure accurate placement of commercial content and sponsorships, while meeting download deadlines and maintaining compliance across all subscription channels.
  • Built and maintained strong working relationships with key stakeholders, including internal departments, nominated sales teams, and external broadcasters.
  • Collaborated closely with sales, brand, and partnership departments to support seamless campaign execution.
  • Managed the placement and allocation of sponsorships across major programs to maximise visibility and impact.
  • Reviewed all commercial content to ensure compliance with individual channel policies and broadcast standards.
  • Captured and secured late revenue opportunities through flexible scheduling and proactive coordination.
  • Finalised and prepared TV schedules for Foxtel channels, ensuring readiness for broadcast.
  • Delivered completed TV schedules to channels within strict internal deadlines.
  • Conducted post-broadcast reconciliation of TV schedules, verifying correct transmission of all commercial spots prior to billing.

Skills

  • Client relationship management
  • Campaign management & implmentation
  • Performance management
  • Teamwork & leadership
  • Strong work ethic
  • Communication skills
  • Attention to detail
  • Microsoft Suite
  • Facebook Business Manager, Tiktok Manager, DV360 & GA4
  • Digital, TV & OOH buying and trading
  • Tools - SMD MOVE eTAM AQX
  • Relationship building
  • Team collaboration
  • Account management
  • Key account management
  • Relationship management
  • Workload management
  • Account servicing

Certification

  • MFA - Televisions Foundations
  • MFA - Digital Foundations Cert I & II

Timeline

Senior Account Executive

Hearts & Science
07.2022 - Current

Digital Coordinator

CarsGuide
10.2019 - 07.2022

Commercial Inventory Coordinator

Multi Channel Network
07.2019 - 10.2019

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Savannah Taylor