Scarlet Lung

As the marketing lead, I prepared and managed all outbound follow-up activities and lead conversion communications, aiming to achieve student enrolment targets through the development and execution of direct marketing strategies

• Developed and executed lead nurture campaigns across multiple channels, leveraging email automation to enhance engagement and conversion rates
• Managed the creation and distribution of staff newsletters, agent newsletters, and other B2B communications, ensuring effective communication and alignment
• Planned and facilitated online and in-person events, achieving high attendance and participant engagement
• Managed a team of 20 student ambassadors, executing outreach activities.

As a brand and marketing lead, I work closely with stakeholders to strategically position Torrens University in international markets. I oversee marketing plans for both B2B and B2C audiences, ensuring targeted and effective messaging across all brands. Additionally, I lead the alumni strategy, cultivating connections and leveraging alumni networks to strengthen brand awareness and drive decision-making in key markets.

Develop and execute targeted marketing plans and campaigns for B2B & B2C markets

• Engage with key internal stakeholders (sales, academic teams) to align marketing plans with business objectives

Oversee international marketing strategies for China, the Subcontinent, and Southeast Asia

• Collaborate with regional sales teams and local stakeholders to adapt strategies to market-specific preferences

Manage all creative materials, assets, and website updates, ensuring consistent messaging and branding across multiple platforms

• Coordinate with brand managers, designers, and stakeholders to ensure all creative materials align with brand expectations and brand consistency

Perform SEO keyword research aligned with business objectives and website structure, uncovering opportunities to improve search traffic

• Engage with marketing and academic teams to align SEO strategies with key business goals and adjust future strategies

Lead social media strategy, including content creation, scheduling, and community management

• Involve cross-functional teams to ensure social media activities align with broader business objectives.

Utilise Google Analytics to track performance, measure ROI

• Share performance insights with stakeholders regularly, ensuring transparency in results and improve ROI

Create and distribute newsletters and B2B updates for education partners

• Collaborate with internal teams to tailor newsletters to stakeholder needs and ensure updates are relevant

Manage student profiling and coordinate award nominations to highlight student achievements and enhance brand reputation

• Engage with students, faculty, and alumni to identify profiles and nominations that reflect stakeholder interests
  
  

• I coordinated strategic and operational initiatives within UNSW Science Faculty's Marketing and Communications team
• Planned, executed, and evaluated the Faculty's recruitment plan and major events
• Managed and cultivated training programs for 35 Science Student Ambassadors, overseeing onshore education fairs and activities
• Directed international student recruitment efforts in Asia, collaborating closely with the Associate Dean (Int) to develop articulation/MOU agreements and market-specific publications
• Fostered partnerships with diverse external stakeholders and government entities.