Scarlet Moore

• Audited and identified key compliance gaps within the Enterprise Agreement, leading to brand-wide policy adjustments for clocking and roster notice periods.
• Improved restaurant NPS by 10 points (from an average of 59 to 69) and overall compliance by 15% in two months.
• Re-calibrated kitchen display systems (KDS) to improve workflow, reducing average order-to-delivery time from 8 to 7 minutes and achieving a 20% improvement in efficiency during peak periods.

• National Marketing Restaurant of the Year 2023
• Regional Community Restaurant of the Year 2024

• Drove a turnaround to become one of the highest-ranked locations for guest and team engagement and community involvement.
• Delivered a 2% revenue uplift, growing the store from $40k to $45k a week through a marketing strategy where a single partnership increased weekly guest traffic by over 50 customers.
• Assisted in developing a brand-wide leadership pathway, establishing a structured promotion framework that resulted in five new restaurant managers attending each quarterly training session.
• Key in developing and assisting in the roll-out of a food safety app to 68 locations, overhauling the system into an integrated dashboard that reduces liability and implemented mandatory photos and timestamping for all key components.
• Personally coached and developed a significantly underperforming team member, helping them thrive, become a national Team Member of the Month, and lift their upsell rate from 1.3% to 6.5%.
• Achieved and maintained the longest record of a perfect 5-star Google rating for any Betty’s Burgers location for 22 days with 103 reviews, driving brand awareness a customer loyalty.

• Acquired, scaled, and profitably sold a wellness e-commerce brand.
• Increased profit margins from 43% to 57% by negotiating with suppliers to receive products at no cost and reducing packaging costs from $18-25 to $6-15.
• Delivered a 475% ROI in 12 months, growing revenue from $24,000 to $113,280 through efficient system streamlining and operational overhaul.
• Grew the digital audience to over 11,000 and more than doubled the subscriber base from 87 to 203.

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• Restaurant of the Year 2019 & 2020

• Oversaw dual high-volume restaurants, managing daily operations, financials, and team performance.
• Led the ground-up opening of two new stores, with one growing weekly revenue from $30k to $45k in its first 12 months, one initiative implementing a local area marketing strategy that increased Wednesday chicken sales from 4 to 50 per night.
• Drove a full uniform revamp to increase brand image and team satisfaction, implementing more durable materials and embroidery that extended uniform life from 3 to 12 months and reduced replacement costs.
• Analysed recipe margins brand-wide to create the framework for accurate COGS reporting, enabling a measurable reduction in stock waste and efficient ordering.