Scarlett Leotta

• Developed and executed comprehensive communications plans for key projects - coordinating timelines, resources, and deliverables to ensure everything was delivered on time and within budget.
• Established good working relationships with internal and external stakeholders, including the Mayor, General Manager, Directors, internal staff, journalists, local MPs and external agencies.
• Effectively coordinated media events for thofficial openings of government-funded projects, including infrastructure developments such as roads, bridges, playgrounds, and community facilities.
• Produced captivating content for various communication channels to highlight various projects, events, services and achievements.
• Responded to media enquiries in a timely manner, and developed interview packs with key information and messaging to prepare spokespeople effectively for interviews.
• Crafted impactful speeches for the Mayor, General Manager, and key staff, covering a diverse range of topics.
• Managed and maintained Council's website using the OpenCities platform, ensuring content accuracy, relevance, and compliance with organisational standards.
• Trained and mentored new team members, fostering their professional growth and skill development.
• Utilised the Meltwater platform to track media coverage, analysing mentions, sentiment, and trends relevant to the organisation.
• Maintained accurate records in accordance with Council's record-keeping system, TRIM (Content Manager).

I acted in the Media and Communications Coordinator role during my manager's leave periods, and after she left the organisation, I acted in the position for an additional six week period while recruitment was taking place.

On top of my usual duties, I also:

• Led weekly team meetings, and monthly organisation-wide communications meetings.
• Successfully fulfilled the team's reporting obligations.
• Represented the Communications team during staff orientation days, effectively conveying our team's role within the organisation to new starters.
• Attended Council meetings, and prepared post-meeting media requirements.
• Effectively oversaw the management of our team's purchase orders and requisitions.

• Crafted, designed, and produced compelling content across various platforms including websites, newsletters, social media channels, flyers, radio, and advertising mediums to effectively communicate key messages and engage target audiences.
• Worked closely with each business unit to strategically promote their projects, events, programs, and services.
• Designed communication plans and strategies for a range of projects, ensuring messaging was aligned with Council's objectives.
• Established and nurtured strong relationships with local journalists and arranged regular interviews to maximise positive exposure for Council.
• Created engaging content for internal communications channels such as staff newsletters, and regular intranet updates.
• Managed social media accounts to build awareness of Council initiatives, engage with the community, and enhance Council's reputation.
• Assisted with coordinating key Council events, including the LGNSW Tourism Conference.

• Managed daily operations to ensure a high level of efficiency, consistency, and quality in both food and service.
• Carefully interviewed, selected, trained, and supervised staff.
• Boosted trade for hotel functions and served as the primary liaison for all new inquiries, from initial contact through to event set-up and pack-down.
• Worked closely with Riversdale Events Manager on large scale events, including ‘Tropfest' and ‘Secret Foodies'.
• Managed hotel's website, social media channels and monthly eNewsletter.

• Created and maintained media lists.
• Crafted and distributed media releases.
• Monitored coverage for clients and distributed monthly activity reports.
• Assisted with events and organised press trips for journalists.
• Managed regular updates for the company's social media channels and website.

Working as part of the catering team at prestigious venues and events like the Windsor Horse Show, Lord's Cricket Ground, Greenwich Naval College, and various gala dinners, I honed my customer service skills in a fine dining environment.

• Assisted Marketing and PR Coordinator to promote the Cancer Council's Illawarra Relay for Life event.

• One of twenty residential advisors responsible for overseeing a university college comprising of 615 domestic and international students.
• Collaborated with other Residential Advisors to plan and host engaging social events.
• Fostered a sense of community, and offered extra support to those who needed it.
• Monitored common areas, and did regular rounds to promote a respectful living environment and ensure residents were safe and secure.