Scott Asbey-Palmer

• Managed over 70 dealer accounts within Queensland, NSW North, Newcastle & Central Coast NSW territories.
• Consistent growth year on year for the 6 years employ by VELUX
• Developed strong relationships with key decision-makers, fostering trust and loyalty in the assigned territory.
• Installer management and recruiting
• Cultivated relationships with key installers in territory and provided support to drive customer satisfaction.
• Demonstrated exceptional presentation skills during client meetings, showcasing product benefits and value propositions effectively. Including training session and architect presentations
• Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
• Attended trade shows and industry events to promote company products and services.
• Implemented promotions and marketing campaigns to increase territory sales and brand awareness.
• Researched competitor activity and used findings to develop sales growth strategies.

After selling Hardware2u and spending time with my family I started Canopy4u a small online business focusing importing Door Awning and Window canopies from China into the Australian market. I conducted all research and business planning including travel to UK, Germany & China. I managed all functions including website development, financial management and budgeting, logistical set up and execution, online marketing, AdWords, Google Merchant Account and Ebay intergration.

Driving Business Online was an initiative driving by Paypal Australia and part of the development of the NBN Network.

- Key Note Speaker - Driving Business Online Parliament House Canberra 2011

- Key Note Speaker NAB Small Business Summit Sydney Olympic Park 2011

- Key Note Speaker / Trainer - Driving Business traveling road show Northern NSW 2011

Extra Information

YouTube - https://www.youtube.com/watch?v=QpyheAXJT54

Driving Business Online - https://www.youtube.com/watch?v=QpyheAXJT54

• Hardware2u was a leader & pioneer in the online Australian Online Home Improvement Sector
• Specialising in Sheds, Patio Covers, Carports, Fencing and Shade Sails
• I developed this company from its initial conception through to a highly profitable business with a turnover in excess of $2,000,000
• Responsibilities include website marketing, search engine optimization, website development, product compliance, stock control, driving sales, margin retention & managing costs
• Creating & maintaining quality relationships with suppliers and customers to develop repeat sales and ensure smooth supply
• Coaching & mentoring a team of 7 staff to provide exceptional service
• I sold this business in 2013.

• Upon purchasing a Mitre 10 store I managed the conversion project from a Mitre 10 Store to a Home Timber and Hardware store
• Responsibilities included overall management, accounting, compliance stock control, driving sales, margin retention & managing costs
• Creating & maintaining quality relationships with suppliers and customers to develop repeat sales and ensure smooth product supply
• Coaching & mentoring a team of 20 staff to provide excellent service
• Then overseeing the conversion from bricks and mortar business into a success online business.

• Responsible for the development of the Qld Hardware market for Home Timber & Hardware
• My key Goals & Initiatives Included: - Achieve sales KPI target for state area
• Achieve EBIT KPI target for state profit
• Keep regional expenses in line with target
• Build relationships with independent business owners
• Convert new business over to new group membership
• Increase sales to major independent retailers
• Achieve Marketing plans for independent business
• Selling and developing store development projects
• Developing business plans and strategic planning
• Present to large groups of Business on concepts strategic planning in regional meetings conferences and meetings
• Manage a business development manager and coordinate store fit teams

• Create marketing strategy, source products, Launch new products, manage product life cycle for the Supercraft & Trojan Hand Tools category
• Source and develop product for Big W and K Mart private brand hand tool ranges
• Key functions included
• Identifying potential products - conducting market research - generating product requirements - determining specifications - production timetables, pricing, and time-integrated plans for product introduction - developing marketing strategies and marketing plans
• Liaise with stake holders on merchandising and display development.

• Demonstrated skills: Achieving Sales Budgets Product Knowledge Presentation to Product Marketing Sales Prospecting Rapport Building Buyer Communications Time Management

• Manage product sections and supplier negations for product placement for all BBC Hardware and Hardwarehouse Marketing Material.