Scott Modra

• Oversee commercial partnerships, retail, consumer products, and live events to maximize brand visibility and commercial results.
• Lead strategic initiatives to enhance team culture, morale, and operational practices during a transitional period.
• Cultivate cross-functional collaboration to strengthen stakeholder engagement and commercial capability.
• Lead a team of 15 across marketing, retail, licensing, live events, publishing providing professional development.
• Press and media appearances on network TV

• Manage complex external stakeholders and negotiate strategic partnerships to drive revenue growth.
• Represent ANZ Brands and Licensing needs to internal teams, securing resources to achieve commercial objectives.
• Oversee P&L management for Live Events and Licensing Portfolios, identifying growth opportunities.
• Develop and implement strategic initiatives to enhance BBC IP value and optimize resource allocation.
• Foster a high-performance culture through team development and cross-functional collaboration.

Transitioned from the Finance department to lead the Brands & Licensing division, on a maternity leave cover reporting into the regional General Manager.

• Responsible for the regional marketing, retail strategy, licensing program and live event functions & P&L’s for BBC brands including Bluey.
• Managed important and challenging external stakeholder and building and maintaining internal stakeholder relationships
• Ensured the strategic commercial plan and financial results were achieved
• Reviewed and approved contracts of new and existing licensees
• Ensured information and opportunities were shared across other regions to deepen potential value in deals
• Managed a team (14) of cross-functional support

Heavily focused on providing commercial business partnering and strategic thinking to the Heads of Departments and General Manager of ANZ

• Overseeing all budgeting and forecast as well as being the key finance contact for the regional General Manager and other Heads of Department.
• Collaborated closely with the General Manager and Heads of Department to provide deal support in the form of analytics, insights and recommendations that maximise value during negotiations with customers
• Produced & presented financial and operational analytics that provide forward thinking insights enabling strategic decisions in a digestible way
• Produced business cases to support investment in new products, events, channels, campaigns
• Coordinated the APAC regional submissions and analysis
• Challenged and pushed departments to ensure maximum value and return was achieved from new deals and existing partners
• Constructed bespoke reports for key senior stakeholders across the business
• Launched a dynamic and insightful dashboard report for a Sales Division which generated immediate efficiencies
• Appointed Director of the BBCS/Britbox holding company

• Formulated comprehensive forecasts and strategic budgets for Global News across all divisions (£90m turnover)
• Streamlined the end-to-end reporting process of the Ad Sales division and implemented regional P&L’s
• Setup, calculation, and payment for the current sales bonus scheme and then created a new sales bonus scheme during COVID
• Process improvement and better analysis around the revenue reconciliations and direct costs of the Ad Sales division
• Centralised the headcount and staff costs of Global News (400+)