Sean Colthurst
Avondale Heights
Summary
Seasoned Account Executive bringing valuable experience in managing and growing key accounts, consistently meeting sales goals, and fostering client relationships. Strong communication, negotiation, and problem-solving skills paired with ability to develop strategic business plans. Demonstrated success in driving revenue growth and improving customer satisfaction rates in previous roles.
Overview
15
15
years of professional experience
Work History
Account Executive /Retailers Service Coordinator /Retail Merchandiser
Sealy of Australia
Melbourne
08.2015 - 01.2025
- Working independently across a number of bedding retailers to reach targets and produce growth within a premium high end brand
- Consulting in various retailers like David jones, Myer etc to sell Ultra Premium products like the Crown Jewel Collection that can retail at $20k
- Organsing and setting up promotions and in store campaigns to add growth and conviction to the brand
- Presenting and training on current and new products with sales people to give them the confidence to sell through technologies based on features and benefits
- Customer care calls to inspect and coordinate products that deem to have a manufacturing fault through Sealy head office
- Administration - Reports, market share documents, presentations for product launches, budgeting dollars and pieces for the Victorian factory, sales targets and reviews for retailers
- Working alongside junior reps to help grow their skills and knowledge within the brand
- Negotiating deals, bulk buys, discounts, and extra floor spots with company owners, national buyers, regional managers, franchisees, store owners, and store managers.
- Record year with Freedom Furniture in 2017
- Record month with Amart furniture in January 2018 and second highest annual record in 2018
- Second highest Forty Winks record in 2023
- Lifting wholesale Average unit value with premium product sales in Freedom, Bev Marks and Amart from 2017-2019
Franchisee in Training /Manager /Salesperson
Harvey Norman Bedding - Frankston
01.2012 - 08.2015
- Working and managing a fast-paced team to achieve sales targets
- Create team building and sales training events
- Involved in the day to day management of staff
- Liaising and negotiating with sales representatives
- Address customer concerns and ensure the resolution of issues in a timely manner
- Maintaining contact with clients - giving them regular updates
- Administration - Refunds, credit claims and service reports
- Training staff with product knowledge and sale skills
- In charge of promoting brands and bedding sales
- Merchandising the bedding department for upcoming sales using promotional decorations e.g
- Streamers, balloons, signage etc
- Made increasing sales for Sealy my focus for my Franchisee-in-training project
- Objective to increase Sealy split of business by 5% per month over 3 months
- Sealy currently was sitting at 19.4% of the split in the month of October before I arrived at this store in mid-November
- December 2014: 25.3% (5.9% increase)
- January 2015: 34.7% (9.4% increase)
Livestock Agent / Account Manager
Elders Livestock - Whangarei, NZ
01.2010 - 01.2012
- Primarily working independently; in a commission based account manager role
- Cold calling to increase clientele
- Building and maintaining relationships with clients
- Organising appointments with current and prospective clients
- Auctioneering
- Organising and presenting big livestock yard sales for farmers and agents
- Co-ordinating transport companies for stock transfers
- Administration - Sales reports, sales documents, animal status declaration forms
- Drafting and valuing livestock
Education
Farming Course -
Taratahi Agricultural Centre
Masterton, New Zealand01.2006
Private School -
Saint Kentigern College
Auckland, New Zealand01.2005
Skills
- Relationship building
- Bedding product knowledge
- Supplier negotiation
- Sales administration
- Client retention
- High-end product sales
- Training and presenting products
- Strong presentation skills
- Negotiation skills
- Client follow-up
- Ability to work under pressure
- Strong communication skills
- Account servicing
- Customer service
- Research and analysis
- Staff management
- Strategy implementation
- Idea generation
- Time management
- Adaptability
- Passion for products and brands
- Sales expertise
- Performance tracking
- Strong relationships
Personal Information
- Date of Birth: 02/12/87
- Nationality: New Zealand
- Driving License: Yes
References
Available on request
Job Title
Account Executive
Other
Habitat for Humanity, Participated in Habitat for Humanity in Fiji building a house., 2005
References
References available upon request.
Timeline
Account Executive /Retailers Service Coordinator /Retail Merchandiser
Sealy of Australia
08.2015 - 01.2025
Franchisee in Training /Manager /Salesperson
Harvey Norman Bedding - Frankston
01.2012 - 08.2015
Livestock Agent / Account Manager
Elders Livestock - Whangarei, NZ
01.2010 - 01.2012
Farming Course -
Taratahi Agricultural Centre
Private School -
Saint Kentigern College
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