SEAN FRY
Knoxfield,VIC
Summary
Innovative Senior Product Manager with 10 years of sales and marketing expertise. Diligent and focused with proven history of success in product roadmap development, market research and data analysis. Driven and strategic with proven history of superior market penetration and product launch. Forward thinker with great solutions-oriented problem-solving skills.
Overview
15
15
years of professional experience
Work History
Senior Product Manager - Major Appliances AU/NZ
GLEN DIMPLEX AUSTRALIA
2019.06 - Current
- OEM product development with emphasis on sourcing aligned to brand strategy and strategic goals of the business, whilst meeting the specifications required by our retail and commercial partners.
- Responsible for management of 6 categories, totalling over 250 products. Product portfolio includes range cookers, refrigeration, laundry, range hoods, sink and tapware
- Management of the lifecycle of product, from initial concept through to distribution to merchants, and phase out and deletion
- Follow overseas market trends and collaborate with local designers and influences to develop ranges that appeal to the Oceania marketplace
- Develop product roadmaps for customer accounts highlighting product launches, pricing and marketing strategies
- Monitor competitor landscape by reviewing online, print and in store assortments and experiences
- Regularly host or visit with suppliers based in China, Europe and United Kingdom for business and product review, negotiate pricing/LTI’s, sales and marketing drivers
- Attend annual trade show to engage with potential new suppliers and explore product concepts.
- Established strong relationships with key stakeholders, fostering collaboration across departments for seamless product development.
- Provided training and support to sales team members.
Account Manager
SMEG AUSTRALIA
2018.09 - 2019.06
- Primary responsibility of developing and managing relationships with a vast array of retailers including Harvey Norman, The Good Guys and members within the Narta group
- Day to day activities included being the primary point of contact with staff at store level, providing education and awareness of the product portfolio and ultimately driving positive sales growth
- Key Responsibilities: Management of 30 accounts across Melbourne metropolitan and western district areas with the emphasis on maximising customer face time as well providing backup support whenever needed
- Monitor category performance for each retail account and identify strengths as well as opportunities in a bid to increase market share
- Provide training to retail sales members with a focus on highlighting key points of difference to competitor’s products and promote the benefits for the end consumer.
Product and Inventory Manager
PR KITCHEN SYSTEMS
2015.08 - 2018.09
- Primary responsibility of managing brands Franke, KWC and Falmec for Australia and New Zealand
- Day to day activities included product development & lifecycle management, marketing and promotional planning and logistic management
- Key Responsibilities: New product development with emphasis on sourcing product in line with Australian market with premium quality and functionality that stand it apart from competitor offerings
- Developed and launched the Falmec brand into the Australasian market place and achieved in excess of 5 million in sales in the first 12 months
- Purchasing of finished goods from local and overseas vendors, negotiating price and trading terms that are mutually beneficial, as well as building and maintaining relationships
- Regular overseas travel to meet with key suppliers and finalise product offerings for the new season range
- Manage the lifecycle of product starting with establishing pricing and discount model, defining distribution channels, analysing sales performance and complete phase out and deletion when required
- Undertake annual review of Franke catalogue to determine which lines are no longer meeting minimal sales/profit expectations.
Account Manager
PR KITCHEN SYSTEMS
2013.10 - 2015.09
Department Manager - Showroom
MASTERS HOME IMPROVEMENT
2013.01 - 2013.10
Store Manager
DICK SMITH ELECTRONICS
2011.09 - 2013.10
Assistant Store Manager
DICK SMITH ELECTRONICS
2009.02 - 2011.09
Education
Advanced Diploma of Sports Management -
Holmesglen Institute of TAFE
Victorian Certificate Education -
Wheelers Hill Secondary College
Skills
- Project Management
- Product Development
- Negotiation
- Presentation and Communication
- Marketing campaign development
- Pricing and supply terms
- Leadership capability and team collaboration
- Product Roadmaps & Launches
- Competitive Market Analysis
- Financial Management
- Data-driven decision-making
- Advanced literacy in Microsoft Office
References
References available upon request.
Timeline
Senior Product Manager - Major Appliances AU/NZ
GLEN DIMPLEX AUSTRALIA
2019.06 - Current
Account Manager
SMEG AUSTRALIA
2018.09 - 2019.06
Product and Inventory Manager
PR KITCHEN SYSTEMS
2015.08 - 2018.09
Account Manager
PR KITCHEN SYSTEMS
2013.10 - 2015.09
Department Manager - Showroom
MASTERS HOME IMPROVEMENT
2013.01 - 2013.10
Store Manager
DICK SMITH ELECTRONICS
2011.09 - 2013.10
Assistant Store Manager
DICK SMITH ELECTRONICS
2009.02 - 2011.09
Advanced Diploma of Sports Management -
Holmesglen Institute of TAFE
Victorian Certificate Education -
Wheelers Hill Secondary College
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