Sebastian Restrepo Castrillon

Director of Alma Outdoor PTY, In charge of managing all the operations of the company.

• Directed work in different areas of the business to coordinate efficient production operations.
• Hired and directed teams to achieve daily and long-term operations and business goals.
• Delegated assignments based on plans, project needs and knowledge of individual team members.
• Directed staff and managed annual capital budget.
• Assisted with creation of marketing strategy and advertising initiatives used to promote company to community members.
• Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
• Created, deployed and manged social media content, engaged with target audiences and boosted reach with strategic ad placements.
• Reconciled accounts and reviewed expense data, net worth and assets.
• Documented cash, credit, fixed assets, accrued expenses and line of credit transactions.
• Provided front-end website development assisting a web developer using Shopify and other editing software.
• Determined coding requirements for site creation, e-commerce capability, security and specialized scripts.
• Coordinated with social media, public relations and other teams to execute product introductions.
• Increased company revenue by streamlining processes and implementing cost-saving measures.
• Improved project efficiency with strategic planning, resource allocation, and time management practices.
• Drove business expansion by identifying new markets, conducting research, and developing targeted marketing campaigns.
• Optimized staff performance by designing comprehensive training programs tailored to individual needs.
• Negotiated favourable contracts with vendors for reduced costs and improved service quality.
• Leveraged data analytics insights for informed decision-making in critical areas such as sales forecasting, budgeting, or personnel management.

• Increased client satisfaction by building strong relationships and addressing their needs promptly.
• Managed a diverse portfolio of accounts, ensuring timely communication and effective problem resolution.
• Developed customized account plans for clients to help them achieve their business goals.
• Created Sales proposals for new clients, finding the mos suitable solutions for their needs, pitching, closing and onboarding successful new clients.
• Monitored industry trends to provide informed recommendations on new products or services that could benefit clients'' businesses.
• Established clear communication channels between clients and internal teams, ensuring seamless project execution.
• Coordinated with internal teams to facilitate prompt delivery of client projects using and managing project management tools like Slack, Monday.com and Clickup
• Did some Shopify set up work, including app integrations, product uploading, image upload and optimization, adjustments using photoshop and assisting the web developers when required
• Met with customers to discuss and ascertain needs, tailor solutions and close deals.

10+ Year career as a professional DJ and 6 months as an event promoter in Sydney under my own brand Moodymusic. Overlooking all the promoters, communications and online marketing of the brand as well as maintaining relationships with venue owners and other promoters in the music scene.

• Strategized plans to increase bar revenue through innovative promotional concepts, specialty drinks and customer-focused events.
• Closed out cash register with 100% accuracy and prepared cashier report.
• Maximized customer service by training staff, overseeing operations and resolving issues.

• Designed, implemented and monitored web pages, plugins and functionality for continuous improvement.
• Provided front-end website development using WordPress, Hubspot and other editing software.
• Oversaw web platform testing, troubleshooting and user sampling prior to live deployment.
• Implemented the UX design of the company website
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Assessed marketing copy, art comps and final designs and compared with established specifications.
• Monitored return on investment of online and social media marketing efforts.
• Devised strategies and roadmaps to support product vision and value to business.

• Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
• Developed creative sales tools, including presentations, trend reports, kitted assets, and data sheets.
• Developed and implemented several market research methods, including field work interviewing pedestrians, creating focus groups and deep interviews.

Worked in the construction industry doing work in different areas, including painting, traffic control, laboring, crane operator and plumbing and carpentry assistance.