Sehar Kapoor
Springvale,VIC
Summary
Dynamic and results-driven International Business professional with a proven track record of driving global market expansion, fostering cross-cultural collaboration, and delivering strategic business outcomes. Seeking a challenging role to leverage expertise in international trade, market research, and relationship management within a forward-thinking organization, while understanding the basic needs and wants of customer. My strategies are designed to build the market gaps, while catering the needs of different segments and generations.
Overview
4
4
years of professional experience
Work History
Marketing Coordinator
Club Demonstration Services (COSTCO)
Melbourne, Australia
08.2021 - 09.2023
- Spearheaded international market expansion initiatives resulting in a 6% increase in LOCAL sales within 2 years
- Led cross-functional teams to develop and implement market entry strategies for new territories, resulting in successful market penetration from Sydney to Melbourne
- Negotiated and closed key partnerships with international and local distributors, contributing to a 0.70% increase in market share
- Conducted comprehensive market research, identifying emerging trends and opportunities to inform strategic decision-making to build market gaps.
Digital Marketing
ZEE NEWS
HQ Noida, India
12.2019 - 04.2020
- Planned and executed paid advertising campaigns across various platforms, optimizing ad spend to achieve a positive ROI
- Collaborated with cross-functional teams to ensure brand consistency across digital channels
- Conducted market research to identify industry trends and competitive insights, informing digital marketing strategy adjustments
- Managed email marketing campaigns, resulting in a B% increase in click-through rates.
Assistant Manager
Nando's
Melbourne, Australia
12.2023
- Participated in comprehensive training programs to develop management and leadership skills
- Assisted in overseeing daily operations, including staff supervision and customer service
- Conducted inventory management and assisted in ordering supplies
- Collaborated with the management team to implement marketing strategies and promotions.
Education
Masters of International Business -
Macquarie University
12.2023
Bachelor of Arts - Journalism And Mass Communication
IP University
New Delhi, India 04-2019
Skills
- International Market Expansion
- Market Research and Analysis
- Relationship Management
- Export Compliance
- Logistics Optimization
- Content Writing
- Digital Marketing
- Social Media
- Staff Management
- Relationship Building
- Internet Marketing
- Social and New Media
- Marketing
- Sales Support
- Team Leadership
- MS Office Suite
Languages
English
Professional
Hindi
Professional
References
References available upon request.
Timeline
Assistant Manager
Nando's
12.2023
Marketing Coordinator
Club Demonstration Services (COSTCO)
08.2021 - 09.2023
Digital Marketing
ZEE NEWS
12.2019 - 04.2020
Masters of International Business -
Macquarie University
Bachelor of Arts - Journalism And Mass Communication
IP University
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