Selena Beevers

sDeveloped and executed comprehensive marketing strategies to enhance brand visibility and drive customer engagement.

• Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
• Analysed market trends and consumer behaviour to inform strategic decision-making and optimise marketing efforts.
• Managed digital marketing initiatives and social media advertising, to increase online traffic.
• Managed social media accounts for optimal audience engagement and increased online presence.
• Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
• Managed workflow between staff, coordinating documents, planning, and creative material distribution.
• Improved customer loyalty by implementing effective email marketing campaigns and personalised offers.
• Prepare and Manage budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals .
• Prepare annual Marketing Plan
• Prepare Monthly Forecasting
• Prepare annual Outgoing Marketing letters
• Create Centres marketing activity program
• Ensure the Centres marketing activities are aligned with approved annual plans and branding, and also complements retailer plans and initiatives.
• Negotiated with contractors, securing favourable terms and supporting budget objectives.
• Established strong relationships with key stakeholders, driving partnerships that enhanced outreach efforts.
• Coordinated with design and media teams to develop high-quality creative assets.
• Launched successful digital marketing campaigns that achieved goals for increased website traffic.
• Generated sponsorships with related and partnering entities to enhance marketing objectives.
• Monitor competitor activities, adapting strategies to maintain competitive advantage.
• Build and maintain positive rapport with retailers, clients and key stakeholders
• MRI competent

Managed a Portfolio of approximately 15 Properties during a 6 Month period. Currently Managing a portfolio of 6 properties.

Clients -

• JLL
• Handler Property
• Lancini Group
• My Core Properties
• Cromwell Property Group
• Knight Frank

Staff/ Team Responsibilities

• Responsible for training, supporting and delegating tasks to the:
• Marketing Executives
• Marketing Assistants
• Responsible for facilitating team meetings and tracking work in progress
• Identifying and implementing procedures in order to improve team efficiency and effectiveness.

Primary Objectives

• Ensure all client work is completed to a high standard.
• Ensure all client deadlines are met.
• Ensure all marketing budgets are managed appropriately and expenses remain within budgets set.
• Build good working relationships with clients.
• Encourage repeat business and up-sell Strictlymarketing services.
• Engage with high quality suppliers.
• Maintain a positive work environment by encouraging good work practices and team building.

Key Responsibilities

• Develop and deliver strategic marketing plans and budgets to drive retail sales and traffic performance.
• Reforecasting and accruals
• Prepare Outgoing letters
• Build and maintain strong client relationships with a portfolio of clients whilst managing expectations and working to deadlines. of clients whilst managing expectations and working to deadlines.
• Build and maintain positive rapport with retailers, clients and key stakeholders.
• Develop and deliver seasonal and ad-hoc marketing promotions and events using an integrated marketing approach, incorporating events management, PR, digital marketing, competitions, advertising, social media, print marketing materials, and other promotional strategies.
• Ensure financial control, evaluation and reporting on marketing campaigns to provide critical analysis and feedback is conducted accurately.
• Content creation for digital platforms including eDMs, social media and websites to engage with customers
• Creation and distribution of media releases.
• Ensure marketing activities such as photo and cinematography shoots are conducted in accordance with the brand guidelines.
• Plan and deliver social media and traditional campaigns competitions to drive sales and traffic.
• Brief and manage creative design team, media agencies and suppliers.
• Manage client relationships and expectations.
• Compile quotes and proposals in partnership with the Managing Director.
• Develop and implement marketing plans and budgets for properties under management.
• Develop and implement digital marketing strategies that incorporate all relevant online channels.
• Adherence to all quality assurance and/or approval requirements.
• Liaise and negotiate with third party suppliers including graphic designers, web developers, photographers, stylists and SEO experts
• Comprehensive reporting to client regards property marketing.

Planning and ‘in centre' management of events and activities to promote the Shopping Centres managed by Comac Retail Property Group and the marketing.

• Building and maintaining relationships with key stakeholders and the effective execution of the marketing strategies for the shopping centre and assisting the Marketing Manager (if required).
• Focusing on understanding the needs of the key stakeholders to pre-empt solutions and ensuring there is effective communications with all key parties in relation to promotion of the relevant shopping centre brands.
• Refine and implement the annual marketing plans within the agreed parametres.
• Identify and implement strategies to close any gaps in the marketing plan to maximise revenue growth and when necessary fine tune the plans to adapt to any changes in market conditions.
• Marketing Plans
• Digital Marketing
• Create Centres marketing activity program
• Ensure for the Centre that all marketing activities are aligned with approved annual plans and branding, and also complements retailer plans and initiatives.
• Work with retailers to achieve and maintain the required standard of merchandising across the seasonal and event cycles.
• Engage and maintain productive relationships with community groups.
• Leverage Community relationships to increase traffic to the centre
• Ensure the relationships are aligned to both the Lessor & Centre Manager's engagement strategy of local business and Council.
• Develop and manage through to approval and implementation sponsorship deals.
• Engage and maintain appropriate relationships with media organisations to maximise advertising and positive public relations opportunities.
• Deliver within marketing budget to build the Centre's brand and achieve the planned increased Centre traffic and sales.
• Cement Comac Retail Property Group's growing reputation in the industry as well as ensure its successes are recognised by new and potential clients.

sMARKETING - (6 month Maternity Relief role - Centre Management and Facilities Management)

Develop and implement all centre marketing and promotional activities to increase sales, traffic performance, brand awareness and engaging the community while promoting positive and productive retailer relationships, ensuring optimum use of the marketing budget develop and implement all centre marketing

Key responsibilities included:

• Develop and implement a yearly marketing calendar of promotions and other marketing activity to maximize traffic through the centre and from this develop maximum sales to individual tenants.
• Prepare and distribute retailer handbook, organise annual marketing audit and adhere to all requirements in accordance with relevant legislation (including Retail Leases Act 1994).
• Prepare yearly marketing budget and manage on a cash basis each month.
• Ensure that all advertising and other centre communications are consistent with the centres branding and image.
• Provide retailer support.
• Design and implement specific campaigns for local demographic that will show case the centre.
• Cooperate with other members of the centre management team to achieve desired outcomes.
• Monitor and analyse marketing campaigns and results and report on activity and results in monthly management report.
• Ensure that the centres website and Facebook is continuously updated with an aim to increase Likes
• Retailer information to be kept up to date.
• Distribute written communications to retailers on a regular basis and liaise with retailers regularly.
• Maintain relationships with local media, other suppliers and local community groups and be actively involved in community events on behalf of the centre.
• Provide support for centre manager and other staff when required.
• Ensure confidential information is protected at all times.
• Actively monitor the office environment and centre to ensure ongoing safety for staff and customers.
• Demonstrated organisational capabilities
• Demonstrated the link between Marketing activity and the performance of the Client's Investment
• Demonstrated financial acumen and capability to management Marketing fund appropriately
• Demonstrated an understanding of Retail Leases Legislation
• Continually monitored and managed self-performance with guidance from direct supervisor
• Making suggestions for solutions that resolve problems or improve operations
• Making timely decisions in regards to marketing and administrative duties
• Building and maintaining contractor and community relationships
• Communicating effectively with people at all levels including customers, manager, retailers, clients and team members

ADMINISTRATION
Key responsibilities:

• Accurate delivery of financial reports in conjunction with CM
• Professionalism
• Administration of the Asset
• OH&S Compliance
• Limits of Authority

Presentation

• Ensure the Centre and Centre Management office is presented to its highest possible standard

Teamwork

• Work with other members of the team to achieve the objective of the business plan
• Develop strong excellent lines of communication with colleagues, including the support services division
• Attend weekly team meetings

Administration and Finance

• Weekly Accounts Payable
• Contractor Invoices
• Invoice coding to budget
• On charge recoverable to tenants
• Water, Security, Grease Trap
• Photocopy, stamp & file AP batches
• Responsible for the accurate and efficient recording of financial data
• Provide necessary financial data to the Centre Manager and Client as required ensuring 100% accuracy

Arrears Management

• Check & Issue monthly Rent, Outgoings and Promotions Invoices before 25th of each month
• Collection of all tenancy rental charges by the due date, 1st of each month
• Generate and post letters of recovery on 7th, 14th and 21st of each month
• After 21st of each month call tenants
• At the end of the month, finalise arrears categories table for monthly reporting
• Recommend doubtful debt and write offs
• Update arrears notes in MRI/Vision and any other systems monthly

• Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
• Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
• Researched developing trends to stay updated with new ideas and marketing practices.
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Worked with graphic designers and writers to establish theme and tone for content.
• Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Continually maintained and improved company's reputation and positive image in markets served.
• Coordinated with design and media teams to develop high-quality creative assets.
• Generated sponsorships with related and partnering entities to enhance marketing objectives.

• Handled tenant complaints promptly and appropriately, calling in repairmen, and other support services.
• Completed Entry and Exit Report
• Followed up on delinquent tenants and coordinated collection procedures.
• Arranged Bond release forms
• Carried out Warrant of Possession with Police escort
• Maintained original leases and renewal documents in digital and hardcopy format for property management office.
• Maintained operational facilities attractive to potential tenants by organizing regular maintenance, major repairs, and capital improvement projects.
• Introduced prospective tenants to types of units available and performed tours of premises.
• Verified income, assets, and expenses, and completed file tracking sheet for each applicant.
• Monitored timely receipt and reconciliation of rent collections in accordance with landlord and resident statutes.
• Kept properties in compliance with local, state and federal regulations.
• Collected and maintained careful records of rental payments and payment dates.
• Communicated effectively with owners, residents, and on-site associates.
• Conducted regular inspections of both interior and exterior of properties for damage.
• Implemented and enforced policies and procedures to maintain properties to highest standards.
• Coordinated appointments to show marketed properties.

• Exceeded sales goals and accomplished business objectives by inspiring staff and promoting target products. Rewarded with overseas holiday and interstate holidays
• Optimized store displays and appearance via strategic merchandising.
• Offered hands-on assistance to customers, assessing needs, and maintaining current knowledge of consumer preferences.
• Managed store organization, maintenance, and purchasing functions.
• Training of new Managers and Staff for other stores
• Oversaw employee performance, corrected problems, and increased efficiency to maintain productivity targets.
• Maintained customer satisfaction with quick and professional handling of product returns.
• Mentored team members to enhance professional development and accountability in workplace.
• Completed point of sale opening and closing procedures.
• Rotated merchandise and displays to feature new products and promotions.
• Maximized sales and minimized shrinkage through excellent customer service and adherence to standard practices.
• Promoted team collaboration, performance, and efficiency by fostering healthy environments focused on mutual success.