Selina Madeleine
Sydney
Summary
Dynamic leader with extensive experience in strategic public health programming, policy development and government relations. Proven track record in securing funding through building strong partnerships, while enhancing compliance and financial management. Adept at leading diverse teams and advocating for impactful health outcomes, driving sustainable development in global health initiatives. Passionate public health advocate for health equity of children and Indigenous populations.
Overview
15
15
years of professional experience
Work History
Executive Director
Brien Holden Foundation
07.2023 - 03.2025
- Strategic programming, financial management and risk mitigation, ensuring fiscal responsibility and long-term sustainability for the organisation.
- Expert in government compliance and accreditation regulatory requirements (DFAT, ACFID, DoH) year-on-year and each 5-year accreditation.
- Built strong relationships with donors, governments, NGO's and privates to secure funding and support for organisation.
- Worked closely with group leadership and board of directors to guide programmatic and operational strategy.
- Encouraged development of diverse program teams in Australia and internationally, fostering a collaborative work environment for increased effectiveness.
- Led detailed integration of WHO and UN global health targets into institutional strategic planning to ensure program outcomes are met and align.
- Improved programmatic design, evaluation and implementation enabling an increased program outcomes and built new capacity at state and country levels
- Developed national and international strategic partnerships with key stakeholders and private donors to expand the organisation's public health footprint.
- Experienced contributor in global committees, sector working groups, government roundtables and head of mission briefings including WHO and UNOPs in Geneva.
- Evaluated program outcomes using data-driven metrics, identifying areas for improvement and implementing targeted research, appraisal and capacity building interventions.
- Led phased approaches to research and program evaluation to provide analysis and reflection on measuring outcomes against disease/conditions prevalence.
- Advocated for policy changes at both national and international levels to increase global health targets and support the organisation's goals and objectives.
- Navigated the organisation through periods of significant change, maintaining focus on long-term strategic goals.
Director of International Programs
Brien Holden Foundation
01.2020 - 06.2023
- Developed robust, resilient and effective program teams by providing mentorship and support through rigorous project cycle management (PCM) strategies and frameworks.
- Supported global partnerships by collaborating with international institutions, organisations and peak bodies through leading/participating in working groups and global committees.
- Ensured government accreditation compliance regulations for DFAT and ACFID were effectively in the implementation of international development programs.
- Managed budget allocations for international programs, ensuring value for money, efficient use of resources and increased financial sustainability.
- Developed detailed and strategic grant proposals to secured funding for new programs, education and research initiatives.
- Championed for the integration of WHO and UN global health targets into institutional strategic planning and program outcomes.
- Led analysis and supported research initiatives on emerging trends in global prevalence of health conditions, informing strategic alignment and impact.
- Collaborated closely with academic departments to develop curricula designed specifically for new/emerging health professions internationally.
- Collaborated on public health evaluation and research, to build evidence and enable discussion with ministries and governments to address gaps in provision of services.
- Assisted in development of partner country health plans to facilitate inclusions of new/key health provisions, supporting implementation with government partners.
- Built local workforce capacity and achieved sustainable program outcomes/outputs through strategic programming and leadership.
- Led diverse program teams in Australia and internationally, fostering a collaborative work environment for increased effectiveness.
Director of Advocacy, Policy and Effectiveness
Brien Holden Foundation
02.2017 - 12.2019
- Led national and international advocacy campaigns for inclusion of increased specific health care items within national plans and initiatives in Australia and low-to-middle-income countries
- Established program continuous improvement by fostering open communication channels and empowering country leads.
- Lead writer and revision influencer of the organisational policies year on year to ensure current trends and changing government/sector requirement are included.
- Improved project and program efficiency and effectiveness through strategic planning, resource allocation, and time management practices.
- Strengthened key partnerships with governments, non-government organisations and privates strengthening the organisation.
- Supported organisational procedures for Australian government accreditation (DFAT and DoH) compliance during re-accreditation including year on year preparation.
- Revised and rebuilt internal compliance and effectiveness frameworks to increase compliance and assist in progress of development initiatives and projects.
- Led innovative approaches to more effective resource allocation and strategic alignment of program outcomes and data targets.
- Increased design and standard of Board and government reporting through reworked templates, consultation and innovation.
- Participated in global committees, sector working groups, government roundtables and head of mission briefings.
- Coordinated external advocacy relations meetings and prepared necessary briefings and materials in advance.
- Collaborated closely with academic departments to develop curricula designed specifically for new/emerging health professions internationally.
Global Health Communication Manager
Brien Holden Foundation
11.2013 - 01.2017
- Implemented strategic public health relation efforts that positioned the company as a thought leader in the sector.
- Led locally focused health communication strategies and initiatives to enable improved beneficiary engagement in service delivery.
- Developed targeted messaging for diverse audiences, tailoring content to meet specific needs and preferences.
- Collaborated with cross-functional teams on integrated health promotion campaigns to increase population awareness.
- Developed health communication training materials to increase partner capacity and enable scale up of focused messaging.
- Boosted social media presence with the creation of compelling content, resulting in increased followers and engagement rates.
- Managed crisis communications effectively, ensuring rapid response to emerging issues.
- Conducted regular audits of company communications materials to ensure accuracy, clarity, and adherence to brand guidelines.
- Evaluated health promotion campaign effectiveness using data-driven metrics, adjusting strategies to analyse impact.
- Coordinated advocacy relations meetings and prepared necessary materials in advance.
- Built and maintained relationships with key clinicians, spokespeople, advocates and opinion leaders.
Health Communication Officer
Brien Holden Foundation
05.2010 - 10.2013
- Guide and collaborate with program teams to develop locally focused health communication materials aligned with brand guidelines and public health requirements.
- Increase health communication outputs within the international program to better support public awareness of key health conditions and prevalence.
- Conducted indicated analysis and support the research team to enable the development of key health communication strategies for government programs.
- Implemented training programs for partners and beneficiaries on identified health communication strategies aligned with sector and organisation.
- Developed comprehensive and targeted health communication kits for specific programs and initiatives.
- Provided timely support in maintaining the company website, ensuring accurate health information and materials are accessible and up-to-date for all stakeholders.
- Revise objectives and policies to align with organisational progress to ensure up-to-date methods are in place.
- Collaborated with internal and external partners, beneficiaries and stakeholders to identify key health messaging and create new materials, reports and papers.
- Manage aspects of health reporting and input on content for both internal and external project cycle management (PCM).
- Managed social media platforms, increasing engagement and fostering positive online presence.
Education
Master of Global Health - Medicine, Public Health
University of New South Wales
Bachelor of Health Science And Communication -
University of Western Sydney
Skills
- Strategic Public Health Programming
- Monitoring, Evaluation and Research
- Service and Workforce Development
- Government Relations and Advocacy
- Accreditation and Compliance (DFAT)
- Financial Management and Budgeting
Timeline
Executive Director
Brien Holden Foundation
07.2023 - 03.2025
Director of International Programs
Brien Holden Foundation
01.2020 - 06.2023
Director of Advocacy, Policy and Effectiveness
Brien Holden Foundation
02.2017 - 12.2019
Global Health Communication Manager
Brien Holden Foundation
11.2013 - 01.2017
Health Communication Officer
Brien Holden Foundation
05.2010 - 10.2013
Master of Global Health - Medicine, Public Health
University of New South Wales
Bachelor of Health Science And Communication -
University of Western Sydney
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