Selina Moscatt

Unparalleled in the meetings management industry, ICMS Australasia (www.icmsaust.com.au) is a Professional Conference Organiser with an enviable record for managing conferences, exhibitions and special events. These include some of the largest and most complex conferences ever held in Australia. ICMS Australasia presents a level of professionalism, dedication and creativity that only 55 years industry experience can provide. The directors and staff of ICMS Australasia have a passionate belief in the power of meetings, the value of the spoken word, and the need to combine planning, logistics, creativity, entertainment, technology and business disciplines to ensure success.

In her current role of Director Business Strategy, Selina provides the Managing Director with strategic guidance and implementation models to leverage new financial opportunities.

In addition, the Director Business Strategy will develop growth strategies, through an inclusive planning process, to monetise ideas and initiatives generated by ICMSA.

The strategic growth pillars currently under development include Social and Digital Media, In-House Consultancy Services, Content Creation and Virtual Conference Solutions.

As the Director Business Strategy, key accountabilities include:

• Proven to successfully work within tight deadlines and fast-paced atmosphere.
• Identify trends in business marketplaces to develop valuable solutions, in particular hybrid and virtual delivery models.
• Develop effective business plans to align strategic decisions with long-term objectives.
• Deliver business strategy and develop systems and procedures to improve operational quality and team efficiency.

The role of Director Conferences is to build on the history and success of the management and delivery of major conferences.

The Director Conferences offers strategic consultancy services to clients on all aspects of conference management and as per the proposals tendered.

The Director Conferences ensures the successful operational and financial outcomes for events that fall under their direct and team portfolio.

The Director Conferences maintains client satisfaction and ensures the highest calibre of referees are secured for the events managed by ICMS Australasia.

As the Director Conferences, key accountabilities included:

• Delivering key events and clients based on value to business, scale and complexity
• Developing, preparing and implementing a comprehensive Procedures Manual to ensure efficiency in all operations across the organisation
• Demonstrating strong leadership when delegating tasks and monitoring compliance of the company’s policies and procedures
• Communicating and maintaining high-level trust relationships within the senior management team
• Overseeing the budgeting for major events and monitoring Conference financial targets for the teams
• Delegating responsibilities and supervising the work of the event management teams providing guidance and motivation to drive maximum performance
• Assisting in the development of Key Performance Indicators and the monitoring of them
• Creating event budgets with the ability to yield manage to achieve corporate financial objectives
• Managing team workloads to achieve project fulfillment with superior communication skills
• Working with the Managing Director to allocate appropriate staff and resources to project teams
• Assisting the Managing Director to undertake annual reviews of the team members on a formal basis
• Recruiting the best and brightest staff available for the event teams as required
• Managing the professional development requirements of event management staff and ensure that necessary training has been undertaken to enable them to fulfill their roles

Offering strategic counselling to clients on all aspects of conference production and management including the planning, design, production, promotion, overall co-ordination and profitability of each event.

As the Event Manager key accountabilities included:

• Strategic Consultancy and Leadership: Offering strategic counselling and working with key stakeholders on all aspects of conference production and management to ensure client satisfaction, including venue, program, AV, social functions, marketing, accommodation, pre and post tours for accompanying partners, registration, delegates, speakers and website
• Operational Excellence: Development of critical path timelines, working alongside each of the organising committees to convert their decisions to actions by implementing a detailed high level project plan for each event
• Communications Strategy: Aligning a dynamic strategy with a comprehensive and holistic communications plan to define how each event interacts internally and externally with key stakeholders to proactively meet the core business objectives
• Internal and External Engagement: Developing a marketing plan that encompasses internal and external engagement, linking the key audiences, stakeholders, messaging, channels, materials, and activities to ensure consistency across all aspects of the brand for each event
• Budget and Financial Management: Overall financial management including preparation of the conference, exhibition and sponsorship budgets, cash flow, yield management, statutory reporting and preparation of final report for each client and risk assessment

Achievements (in role as Event Manager):

• Successfully managed a portfolio of more than 60 international and national conferences for medical, scientific and government clients.
• Developed and implemented successful marketing plans to generate event revenue.
• Oversaw preparation and management of event budgets to deliver at or below projected costs.
• Produced detailed proposals for events to document timelines, suppliers and budgets.
• Generated ideas to enhance and expand current event offerings.

St.George Bank Limited (“St.George”), Australia’s fifth largest bank, has over $80 billion in total assets, more than 8,400 staff, 400 branches nationwide, over 2.8 million customers and around 110,000 shareholders. Since its conversion from a building society in 1992, St.George has gone through significant change, increasing total assets by over $70 billion, more than doubling staff numbers through various mergers and acquisitions and becoming a full service financial institution.

As the Manager for the St.George Foundation national philanthropic portfolio, key accountabilities included:

• Managing the Bank’s philanthropic portfolio and corporate social responsibility program totalling $4 million including income development and distribution
• Developing and managing the implementation of all corporate communications, promotional strategies and corporate events at a national level
• Managing the development and production of corporate publications and communication materials including Annual Report, television commercials, stationery, brochures, direct mail outs, staff newsletter, intranet and internet content management, press releases and other corporate documents
• Evaluating all sponsorship proposals against brand and budget criteria and making recommendations to the Board accordingly
• Reporting directly to the Board on the operations of the Foundation, including administration, branding and fundraising
• Managing all event communications materials including event programs, MC notes, design and distribution of tickets, dinner booklets, auction catalogues, wireless silent auction system and staff volunteer programs
• Managing the preparation of board reports, correspondence, databases, accounts, event budgets and other senior administrative duties
• Liaising with media and industry bodies
• Point of liaison, acting as representative at internal and external functions with key officials

Achievements (in role as Manager, St.George Foundation)

• Achieved a 56% increase in total revenue and 20% increase in revenue from fundraising. Almost $800,000 was distributed to 65 charities
• Successfully organised the annual fundraising corporate golf events and gala dinner for 1,200 internal and external key stakeholders
• Raised in excess $500,000 per annum and consistently increased annual attendance and profit by 15%
• Successfully developed and launched the internal and external websites for the St.George Foundation
• Designed and launched a national marketing campaign called Happy Hat Day, a fundraising program which received overwhelming acceptance from staff and has since become an important cultural icon in the Bank
• Played a significant role in the development and implementation of the highly successful internet based wireless technology system for silent auction fundraising
• Implemented MYOB accounting package to improve service delivery and process management by streamlining accounts and reducing accounts receivable
• Leveraged the St.George Foundation to help differentiate the St.George brand in terms of community positioning in the market at various sponsored properties (St.George Bank Dragons and OpenAir Cinema).

St.George Bank Limited (“St.George”), Australia’s fifth largest bank, has over $80 billion in total assets, more than 8,400 staff, 400 branches nationwide, over 2.8 million customers and around 110,000 shareholders. Since its conversion from a building society in 1992, St.George has gone through significant change, increasing total assets by over $70 billion, more than doubling staff numbers through various mergers and acquisitions and becoming a full service financial institution.

As a Customer Service Consultant in the Personal Lending team key accountabilities included:

• Collected and verified application data such as employment histories and financial documentation to determine plan eligibility.
• Assessing new and existing customer’s credit applications for both secured and unsecured lending products (Visa, personal loans and home loans) over the phone.
• Provided primary customer support to internal and external customers.
• Maintained customer satisfaction with forward-thinking strategies focused on addressing customer needs and resolving concerns.
• Audited documentation to identify errors and documented findings for review and action.
• Engaged customers in conversation to uncover needs with probing questions and overcome objections using persuasive techniques.