Selina Yu
Parkinson,QLD
Summary
Eager and creative communication with experience in content creation, social media management, and fostering strong customer and community relationships. Proven track record of developing effective communication strategies and executing promotional campaigns. A collaborative team player known for bringing innovative ideas to life and driving brand engagement. Ready to leverage skills and learn in a dynamic communications team.
Overview
2
2
years of professional experience
Work History
RETAIL SALES ASSISTANT
DAISO JAPAN
SUNNYBANK, QLD
10.2023 - 06.2024
- Collaborated with team members to meet and exceed daily sales targets, fostering a supportive and goal-oriented work environment
- Gained valuable experience in understanding and navigating cultural differences while representing a Japanese brand in a multicultural environment.
SALES MANGER
I.T HONG KONG
HONG KONG
11.2022 - 02.2023
- Cultivated strong business relationships with customers to drive business developments
- Administered daily operations to ensure policies were adhered to and understood by staff
- Planned and executed floor merchandising initiatives in collaboration with merchandise management
- Ensure store is prepared for internal audits through analysis/preparation of quality assurance and inventory statistics.
Education
Bachelor of Communication - Digital Media
University of Queensland
07-2024
Skills
- Customer relationship management
- Sales team management
- Internal Communications
- Customer-focused
- Media Relations
- Product Campaigns
- Promotions and Advertising
- Media Communications
- Public Relations Strategies
- Content Creation
- Introductory Data analysis
- Community Relationship Building
- Languages : English, Mandarin and Cantonese
Projects experience
Multi platform content strategy for potential influencers - University of Queensland - 2021
- Led the development of a comprehensive content strategy across multiple media platforms, resulting in a 97% grade.
- Managed different platforms such as TikTok, Instagram, Youtube, and posters, creating and publishing engaging content and ensure cohesive branding and diverse content across all channels
Public Relations project for UQ sustainable office - University of Queensland - 2023
- Designed and developed a comprehensive public relations campaign for a real client, focusing on achieving specific communication goals and improving public perception.
- Developed a strategic campaign plan, including clearly defined goals, objectives, key messages, and tactics to effectively reach the target audience
- Campaign budgeting - use of Excel to appropriately allocate funds for different campaigns
Timeline
RETAIL SALES ASSISTANT
DAISO JAPAN
10.2023 - 06.2024
SALES MANGER
I.T HONG KONG
11.2022 - 02.2023
Bachelor of Communication - Digital Media
University of Queensland
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