Seng Diep
Summary
I have more than two decades of experience in sales, strategy, business development, relationship management, and commercial viability.
As a dedicated leader, I possess a wealth of knowledge in helping businesses grow, meet sales targets, adhere to budgets, achieve KPIs, and foster strong and meaningful partnerships to ensure commercial sustainability.
I am a driven sales executive with a proven track record. My expertise lies in sales strategy, business planning, leveraging technology for efficiency, problem-solving for clients and businesses, utilizing analytics for strategic development, and guiding teams and individuals towards success.
Overview
21
21
years of professional experience
Work History
Sales Director
Factors Group Australia
04.2021 - 11.2023
- Created and implemented sales strategies that resulted in a 50% increase in revenue within the first year of tenure
- Led a team of 5 sales representatives
- Developed relationships with key clients and negotiated contracts to secure long-term partnerships
- Collaborated with distribution partners to boost the sell-through rate by 44%
- Successfully negotiated and signed agreements with NZ distributor
- Managed 4 distributors
- Projected yearly sales by SKU
- Effective implementation of marketing plans
- Created reports to assist the team in tracking their KPIs and sales targets
- Increased efficiency of customer service and warehouse by 100%
- Increased customer service call rate from 15 to 30 calls a day.
Commercial Sales Manager
Blackmores
04.2010 - 03.2021
- Reduced logistics costs by 30% through a successful tender bid.
- Collaborated with National and Key Account Managers to ensure negotiated contracts were feasible and advantageous.
- Collaborated with cross-functional teams to develop and implement contract strategies aligned with business objectives and mitigated risks.
- Developed a standardized reporting system that improved transparency and decision-making for stakeholders
- Implemented various changes to CRM system.
- Product sales opportunities report, territory management tools, subscription service, and customer purchase behaviour.
Customer Service Manager
BioCeuticals
04.2003 - 04.2010
- Led a team of 5 customer service agents
- Reduced error rates by 23%
- Established a dedicated returns department
- Implemented an order management system into Echelon (CRM System) that improved order entry efficiency by 100%
- Developed call scheduler
- Implemented patient ordering
- Launched online ordering.
Education
University of Western Sydney
Technology ManagementLeadership Management Australia
Leadership And ManagementThe GAP Partnership
The Complete Skilled NegotiatorSkills
Problem Solving
Building Relationships
Customer Service
Leadership
Negotiation
Analytical
References
Available upon request.
Timeline
Sales Director
Factors Group Australia
04.2021 - 11.2023
Commercial Sales Manager
Blackmores
04.2010 - 03.2021
Customer Service Manager
BioCeuticals
04.2003 - 04.2010
University of Western Sydney
Leadership Management Australia
The GAP Partnership
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