Seraphina Anastasia Kermalli
Melbourne
Summary
Developed skills in client relations and strategic problem solving in collaborative environment. Demonstrated ability to analyze data and deliver actionable insights. Seeking to transition to new field leveraging these transferrable skills.
Overview
23
23
years of professional experience
Work History
Consultant, Market Research & Media
KERMALLI CREATIVE SERVICES LLC
Dubai, UAE
10.2021 - Current
- Assisted the CEO with market research, data analysis, and creating media briefs
- Tracked projects, prepared updated reports for clients (banks & capital markets), responded to client queries, and prepared proposals
Designer - Car Interiors/Exteriors
SELF-EMPLOYED
Dubai, UAE
03.2018 - 09.2021
- Launched a business designing car interiors and exteriors, leveraging advertising and creative skills
- Managed client projects from concept to execution, ensuring customer satisfaction and creative fulfillment
Marketing & Promotion Specialist
FAMILY BUSINESS
Dubai
12.2017 - 06.2021
- Implemented marketing strategies, increasing customer base by 15%
- Developed partnerships and value propositions, contributing to business expansion
- Led CSR initiatives to promote environmental sustainability
Independent Philanthropist/Consultant & Advisor
MIDDLE EAST & AFRICA
Dubai
03.2012 - 10.2016
- Provided pro bono services to underprivileged communities, focusing on self-development and English language education
- Witnessed and contributed to significant community growth through education and mentorship
English Language Teacher - Grades 4 & 6
AL MAWAKEB SCHOOL
Dubai
08.2010 - 08.2011
- Taught English, improving student performance by 30% and achieving a 90% pass rate
- Successfully engaged and motivated students, fostering a positive learning environment
Assistant Advertising Manager
EMIRATES NBD BANK
Dubai
10.2007 - 05.2010
- Managed advertising campaigns for corporate and international business units
- Organized strategic events and contributed to CSR and sustainability campaigns
Retail Banking Channel Officer
EMIRATES BANK
Dubai
09.2006 - 10.2007
- Designed and managed the bank's websites and interactive screens
- Developed advertising briefs and media strategies, resulting in a 25% increase in channel usage
Summer Intern
EMIRATES ISLAMIC BANK
Dubai
06.2002 - 08.2002
- Assisted in opening accounts and customer interaction, sparking interest in the banking industry
Education
Certificate - CELTA Graduate
CAMBRIDGE UNIVERSITY VIA UNIVERSITY OF WOLLONGONG
Bachelor of Arts - Visual Communication
THE AMERICAN UNIVERSITY OF DUBAI
01.2007
Psychology
01.2005
High School Diploma - International Baccalaureate
EMIRATES INTERNATIONAL SCHOOL
01.2000
Skills
- EMPATHY
- CREATIVITY
- LEADERSHIP
- CRITICAL THINKING
- PROBLEM-SOLVING
- CUSTOMER SERVICE
- COMMUNICATION
- ORGANIZATIONAL BEHAVIOUR
- ADAPTABILITY
- CONFLICT RESOLUTION
- PUBLIC SPEAKING
- INTERPERSONAL SKILLS
- TEAMWORK
- ACTIVE LISTENING
- RESEARCH
- ATTENTION TO DETAIL
Languages
English
Native or Bilingual
Arabic
Elementary
Swahili
Elementary
Hobbies and Interests
- Nature
- Photography
- Swimming
- Writing Poetry
- Healthcare Service
- Baking
Personal Information
Nationality: Australian
Timeline
Consultant, Market Research & Media
KERMALLI CREATIVE SERVICES LLC
10.2021 - Current
Designer - Car Interiors/Exteriors
SELF-EMPLOYED
03.2018 - 09.2021
Marketing & Promotion Specialist
FAMILY BUSINESS
12.2017 - 06.2021
Independent Philanthropist/Consultant & Advisor
MIDDLE EAST & AFRICA
03.2012 - 10.2016
English Language Teacher - Grades 4 & 6
AL MAWAKEB SCHOOL
08.2010 - 08.2011
Assistant Advertising Manager
EMIRATES NBD BANK
10.2007 - 05.2010
Retail Banking Channel Officer
EMIRATES BANK
09.2006 - 10.2007
Summer Intern
EMIRATES ISLAMIC BANK
06.2002 - 08.2002
Bachelor of Arts - Visual Communication
THE AMERICAN UNIVERSITY OF DUBAI
Psychology
High School Diploma - International Baccalaureate
EMIRATES INTERNATIONAL SCHOOL
Certificate - CELTA Graduate
CAMBRIDGE UNIVERSITY VIA UNIVERSITY OF WOLLONGONG