Serena Netto

• Developed new branding strategies and marketing collateral to foster business development and achieve revenue targets.
• Communicated marketing strategy and campaign performance to verify alignment with Whole School strategic objectives.
• Championed cross-functional collaboration, working closely with the artistic director & operational teams and to create cohesive messaging.
• Analyzed competitive landscape, identifying potential threats and opportunities for strategic positioning.
• Enhanced customer engagement with targeted social media strategies and content creation.
• Planned and executed events and marketing programs to increase qualified leads to grow patronage.
• Managed budget allocation and resource utilization to maximize marketing ROI.
• Designed and content managed the SCH website, enhancing user experience and ensuring all content is up-to-date.
• Launched successful digital marketing campaigns that achieved goals for increased website traffic.
• Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors..
• Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
• Participated in team projects, demonstrating an ability to work collaboratively and effectively.
• Coordinated with design and media teams to develop high-quality creative assets.
• Created and managed social media campaigns to increase brand engagement.
• Boosted brand visibility by developing and implementing comprehensive communication strategies.
• Cultivated strong relationships with media outlets increasing positive press coverage.
• Developed compelling content for various platforms, driving audience growth and engagement levels.
• Devised content strategy to effectively engage target audiences.
• Managed public relations initiatives, fostering a positive corporate image among stakeholders.
• Measured campaign effectiveness using data analytics tools, optimizing future tactics based on insights gained.
• Managed budgets for multiple projects simultaneously while ensuring cost-effective results delivery.
• Negotiated contracts with external vendors for various services related to communications activities.

• As the Head of Marketing & Communications for Alumni and Foundation,my role was responsible for developing and implementing strategic marketing and PR campaigns to engage alumni, donors, and the community in support of Canberra Grammar School's mission and fundraising goals.
• Created comprehensive marketing plans to promote alumni engagement, fundraising events, and foundation initiatives.
• Identified target audiences and developed tailored messaging and campaigns to effectively reach alumni, donors, and the community.
• Developed and maintain positive relationships with media outlets, journalists to secure press coverage and raise awareness of the Foundations activities and accomplishments.
• Created press releases & media materials, to communicate Foundation /Alumni accomplishments, developments and events.
• Monitored media coverage and online conversations, responding promptly to inquiries and managing any potential reputational issues.
• Created compelling content, including articles, blog posts, newsletters, and social media posts, to engage alumni, donors, and the community.
• Collaborated with alumni and foundation staff to identify and highlight impactful stories and achievements, showcasing the School's impact and successes.
• Developed multimedia content such as videos, infographics, and testimonials to support marketing and PR initiatives.
• Developed, designed, and produced the Foundation's Annual Impact report, to communicate stories of success and positive student journeys through the aid of the Foundation.
• Ensured consistent messaging and branding across all marketing and PR materials, including print, digital, and social media channels.
  Developed and implemented strategies to enhance the School's brand visibility and recognition among key stakeholders.
• Collaborated with design and creative teams to produce
  Develop marketing plans to promote Alumni events, fundraising galas, and other Foundation initiatives, driving attendance and engagement.
• Leveraged digital marketing channels, email marketing, and social media to maximize event promotion and outreach.
• Managed marketing and PR budgets, allocating resources effectively to achieve strategic goals and maximize ROI.
• Prepared regular reports and presentations for senior management, providing insights and recommendations for future initiatives.

• Managed budget allocation and resource utilization to maximize marketing ROI.
• Coordinated with design and media teams to develop high-quality creative assets.
• Devised content strategy to effectively engage target audiences.
• Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
• Analyzed competitive landscape, identifying potential threats and opportunities for strategic positioning in the marketplace.
• Streamlined internal processes, resulting in improved productivity and cost savings for the department.
• Continually maintained and improved company's reputation and positive image in markets served.
• Developed new branding strategies and marketing collateral to foster business development and achieve revenue targets.
• Identified target audiences and devised campaigns to match target demographics and optimize results.
• Planned and executed marketing campaigns to target groups, areas and wider community.
• Spearheaded the creation of compelling collateral materials that effectively communicated the brand''s value proposition.
• Increased brand awareness by developing and implementing strategic marketing campaigns.
• Developed and implemented targeted digital strategy to improve business performance.
• Implemented data-driven decision-making processes to guide innovative marketing strategies.
• Established strong relationships with key industry influencers to elevate brand reputation.
• Revamped company website, enhancing user experience and improving site traffic metrics significantly.
• Preserved brand integrity by monitoring consistency and quality of marketing content.
• Established targets for social media platforms to reflect business objectives.
• Developed innovative and targeted collateral to support overall branding objectives.
• Identified value propositions and key messages for company marketing campaigns.

• Successfully launch and managed the university's very first Future Student Experience team to handle all future student questions, queries and customer journey whilst building engaging, timely and persuasive campaigns to aid in brand building and conversion
• Head, manage and engaged Future Student Experience team members, supporting their career development and knowledge sharing whilst building a high-performance team
• Lead the campaign team in designing and creating effective communication material for, brand building, retention and ultimately conversion
• Utilise digital avenues such as emailers, university website and event landing pages to analyse customer behaviors and capture customer data, allowing for highly segmented and targeted communication
• Support the Future student acquisition to help plan acquisition events based on future student data available via campaigns
• Play a key role in university-wide initiatives, promoting them and managing local area consultation and roll- out, capitalising on opportunities for shared advertising, events and other marketing activities
• Provide strategic, proactive and expert advice on all matters relating to future student experience CRM, in accordance with the University's policies, procedures and guidelines
• Develop, implement and review strategies for achieving the area's future student experience targets, ensuring relevant consultation with all stakeholders, defining performance indicators and monitored performance against targets
• Lead the preparation and implementation of other strategic and operational plans; software selection and development, system capability development, CRM activity prioritisation, CRM campaign development and delivery, creative content development, enquiry management and reporting
• Develop and evaluated practices and protocols to improve outcomes.

• Canberra Centre is Canberra's leading destination for fashion and lifestyle retail
• Owned and managed by QIC, it offers premium retail destinations such as David Jones, Myer and Apple
• Develop a deep understanding of the current customer base, leverage consumer insights from research to drive brand equity and innovation
• Work closely with advertising agencies to develop high impact creative concepts, tactical mix
• Work with events agencies to create immersive, engaging brand experience events that build loyalty, awareness and customer satisfaction and link to the centre's brand strategy
• Define and develop Communication campaigns for the centre to build awareness, increase understanding of product offerings and position the centre as the ACT's destination for high-end retail
• Coordinate and manage approval and implementation process across multiple channels including Marketing, IT, Legal, Sales and Operations
• Work with agencies and business units to understand competitive threats and develop marketing plans to grow and protect existing customer base
• Create marketing briefs to support actions and tactics to drive strategy and demand generation
• Develop marketing promotions and campaigns appeal to key segments using multiple tactics
• Track and forecast actuals and projected advertising spend against budget targets and goals
• Use campaign management solution to create customer journey and touch point to improve retention and evaluate performance.

Origin is an award-winning corporate design and communications firm. Established 24 years ago in London and present in the UAE since 2004, Origin are specialists in branding, marketing and corporate reporting, and work with many of the Gulf region's best-known corporate and public sector institutions including Etihad Airways, and Etisalat. I was a Senior Client Services Manager and assisted our clients with all their marketing and communication activities.

Al Tayer Group represents some of the world's most renowned brands in the Automobile, Fashion, Jewellery, Perfume & Cosmetics, Publishing as well as Business & Service industries.The group's business activities cover GCC and Middle East markets for the retail and distribution business of premium brands such as Land Rover, Jaguar, Ferrari, Maserati, Gucci, Yves Saint Laurent, Bulgari and Armani to name a few. Championed all ATL,BTL and through the line activities.