Serenella Balanzino
Rozelle
Summary
Experienced luxury retail and administrative professional with 12 years of expertise in sales, office administration, and diamond consultation. Skilled in high-end client relations, sales, inventory management, and executive support. Adept at handling high-value transactions, streamlining office operations, and delivering exceptional service. Strong organizational, communication, and problem-solving skills, with a keen eye for detail and a commitment to excellence. Strong ability to adapt to new environments and situations.
Overview
10
10
years of professional experience
Work History
Senior Sales Executive
Cosmopolitan Jewellers
05.2024 - Current
- Deliver a personalized and high-touch experience to clients, ensuring long-term loyalty.
- Employed effective problem-solving techniques, increasing client satisfaction ratings.
- Maintain detailed client records to track purchase history and provide tailored recommendations.
- Drive sales by advising clients on products, collections, and exclusives that align with their tastes.
- Assist with billing, invoicing, and payment processing for high-value transactions.
- CRM & Database Management
- Microsoft Office Suite (Excel, Word, PowerPoint, Outlook)
SENIOR CLIENT ADVISOR
Piaget
05.2023 - 05.2024
- Managing appointments
- Deliver a personalized and high-touch experience to clients, ensuring long-term loyalty.
- Achieve and exceed sales targets, contributing to overall store performance.
- Assist in onboarding and training new hires to maintain high service standards.
- Act as a key point of contact for resolving customer concerns or escalations.
- Opening and closing the store
- Banking cash takings and daily reports
- Oversee client transactions, invoicing, and payment processing for high-value purchases.
- Visual merchandising
- Using online and offline sales tools to sell products
- Ensure proper inventory management, working closely with stock and logistics teams.
- Collaborate with marketing teams to support client events, exclusive previews, and promotions.
- Receiving and shipping store deliveries
- Assisting in all store administrative tasks
DIAMOND CONSULTANT
Diamond Exchange
07.2020 - 04.2023
- Managing appointments
- Guide clients through the diamond selection process, educating them on the 4Cs (Carat, Cut, Colour, Clarity) and certifications (GIA, IGI, AGS)
- Oversee inventory management, ensuring accurate records of diamonds, loose stones, and finished jewellery
- Handle custom orders, special requests, and after-sales service, ensuring a seamless client experience.
- Collaborating with staff members and support each others
- Assist with billing, invoicing, and payment processing for high-value transactions.
- Support digital marketing efforts by helping with social media content, promotions, and client outreach.
- Proficiency in Salesforce software, Microsoft Office, and POS systems
CLIENT SERVICES EXECUTIVE
Pallion
11.2019 - 03.2020
- Administration of gold and precious metals bullion vaults
- Organizing access to clients boxes within a secure facility
- Managing appointments for inspection of the vault
- Opening new accounts, handling and closing current accounts
- Inventory of customers investments for tax purposes and audits
- Setting up private insurance for clients
- Proficient in the use of Storman software for maintaining accounts
- Promptly responding to inquiries and requests from prospective customers
- Educated customers about billing, payment processing and support policies and procedures
- Surpassed sales goals through implementation of effective marketing strategies
- Collaborated with sales team members to stay current on accounts
- Monitored cash drawers and maintained adequate cash supply
- Investigated and resolved customer inquiries and complaints quickly
- Trained new personnel regarding company operations, policies and services
- Maintained up-to-date knowledge of product and service changes
CLIENT ADVISOR
FENDI Westfield and David Jones
04.2018 - 11.2019
- Opening and closing the store
- Banking cash takings and daily reports
- Responsible for the cash and the float at the designated ones
- Visual merchandising initiatives
- Using online and offline sales tools to sell products
- Up selling and making recommendations to customers
- Participating in physical inventory counts
- Receiving and sending store deliveries
- Assisting in all store administrative tasks
- Compiled customer feedback and recommended service delivery improvements to management
- Surpassed performance goals by approaching all interactions with resourcefulness, organization and customer-centric solutions
- Handled day-to-day customer contact via phones and emails
CLIENT ADVISOR
LOUIS VUITTON Flagship Store
04.2015 - 01.2018
- Demonstrate in-depth knowledge of products, craftsmanship, and brand heritage.
- Assist with merchandising and product presentation to enhance the in-store experience.
- Oversee client transactions, invoicing, and payment processing for high-value purchases.
- Act as a key point of contact for resolving customer concerns or escalations.
- Exceptional in-store client experience
- Serve as a brand ambassador, upholding the company’s luxury image and values.
- Creating and maintaining long-term relationships with regular customers
- Ensure proper inventory management, working closely with stock and logistics teams.
- Storytelling skills about the products
- Private in-store events specialist
- Adapted sales techniques to specific clients and promoted products based on individualized client needs
- Reached out to customers after completed sales to evaluate satisfaction and determine immediate service requirements
Education
Archeology -
Università Degli Studi Di Milano
Milano01.2011
High School Diploma -
Liceo Classico Statale "Umberto I"
Torino01.2009
Skills
- Fluent in English, Italian and basic Spanish
- Networking & Relationship Building
- Negotiation & Persuasion
- Marketing & Branding
- Microsoft Office Suite (Excel, Word, Outlook, PowerPoint)
- Problem-Solving & Critical Thinking
- Multitasking and Attention to Detail
- Data Entry & Management
- Visual Merchandising
- Written and verbal communication
- Client relationship management
- Business acumen to drive growth and profitability
- Strong verbal and written communication
- Team Collaboration
- Patience & Diplomacy
- Document Preparation & Editing
Additional Information
I am a dynamic customer service professional experienced in administration and retail environments. I like to be productive and excel in building client relationships by listening to clients needs articulation product benefits and creating solutions that provide value to the client and the business. Highly professional, dependable, reliable and able to perform duties with minimal supervision. Friendly and enthusiastic personality.
Timeline
Senior Sales Executive
Cosmopolitan Jewellers
05.2024 - Current
SENIOR CLIENT ADVISOR
Piaget
05.2023 - 05.2024
DIAMOND CONSULTANT
Diamond Exchange
07.2020 - 04.2023
CLIENT SERVICES EXECUTIVE
Pallion
11.2019 - 03.2020
CLIENT ADVISOR
FENDI Westfield and David Jones
04.2018 - 11.2019
CLIENT ADVISOR
LOUIS VUITTON Flagship Store
04.2015 - 01.2018
Archeology -
Università Degli Studi Di Milano
High School Diploma -
Liceo Classico Statale "Umberto I"
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