Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

Sergio Mejia-Vega

Highett

Summary

Results-driven marketing specialist with a talent for crafting and executing successful strategies that drive profits, boost market shares, and solidify customer loyalty. Dedicated and performance-focused leader with a proven track record in project development, team management, and campaign optimization. Over 5 years of progressive experience in tackling challenging roles to make a lasting impact on company growth and customer satisfaction. Skilled in developing effective campaigns and product marketing plans that exceed client expectations and achieve ambitious goals. Meticulous attention to detail and a creative approach. Ready to apply extensive marketing background to excel in a dynamic team.

Overview

5
5
years of professional experience

Work History

Marketing Coordinator

Naked Racer Motoco
12.2021 - Current
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Managed workflow between staff, coordinating documents, planning, and creative material distribution.
  • Utilized market trends and target audience statistics to effectively and appropriately market products.
  • Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Recruited and hired capable team members to add value and diverse skills set to marketing department.
  • Researched developing trends to stay updated with new ideas and marketing practices.
  • Performed market segmentations, targeting and positioning for each product line.
  • Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
  • Conducted market research to identify new opportunities and target markets.
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
  • Executed comprehensive marketing plans that consistently achieved targets for increased revenue.

Marketing Officer

Naked Racer Motoco
02.2020 - 12.2021
  • Providing advice on strategies related to pricing, promotion, product development
    and market place.
  • Conducted market research to identify trends, consumer preferences, and competitive landscape, informing strategic planning.
  • Maximising business growth through the design, implementation and evaluation of marketing policies and programs.
  • Analysing primary and secondary data to develop marketing strategies and plans.
  • Analyzed campaign performance metrics to refine strategies, ensuring alignment with business objectives and maximizing ROI.

Education

Advanced Diploma - Marketing And Communications

Universal Institute of Technology
04.2019

Diploma - Marketing And Communications

Universal Institute of Technology
12.2016

Skills

  • Customer Acquisition
  • Budget Administration
  • Public and Media Relations
  • Data Analytics
  • Market data collection
  • KPI Tracking
  • Marketing campaign development
  • Customer Relationship Management (CRM)
  • Market Analysis
  • Brand-building strategies
  • Marketing Analytics
  • Competitor Analysis
  • Staff Management
  • Budgeting and Allocation 

Languages

English
Full Professional
Spanish
Native or Bilingual

Timeline

Marketing Coordinator

Naked Racer Motoco
12.2021 - Current

Marketing Officer

Naked Racer Motoco
02.2020 - 12.2021

Diploma - Marketing And Communications

Universal Institute of Technology

Advanced Diploma - Marketing And Communications

Universal Institute of Technology

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Sergio Mejia-Vega