Seth Hendricks
Piara Waters,Australia
Summary
Dynamic business development professional with a proven track record at Coca-Cola Europacific Partners, driving double-digit growth and leading successful contract negotiations. Successful Competitor New Business wins combined with a 100% success rate in contract re-signs, contributed to a total financial impact of $4,643,808 in Net Sales Revenue and 129,423PC in Volume.
Demonstrated strong leadership and innovation by initiating and executing high-impact projects, including the development of new business opportunities and the creation of a precinct mapping framework adopted across the entire AFH team. Recognized for consistently delivering measurable outcomes and driving sustainable growth.
Overview
20
20
years of professional experience
Work History
District Development Executive
Coca-Cola Europacific Partners
Perth, Western Australia
01.2024 - Current
- Creating and implementing business-building initiatives.
- Exploring, negotiating, and delivering successful contract resigns.
- Managing the team new business pipeline, and winning competitor new business.
- Supporting DSM in building team capability to deliver channel strategies.
Business Development Executive
Coca-Cola Europacific Partners
Perth, Western Australia
10.2018 - 01.2024
- Successfully delivering double-digit financial growth in territory between 2022 and 2024.
- Lead the nation in PQA strategy in 2021/2022.
- Assisted the New Business team with generating and converting leads.
Business Development Executive
Capital Transport, GMAS
Perth, Australia
05.2018 - 10.2018
- B2B transport and logistics management sales
- Lead generation and relationship building
- Account management of sales portfolios
- Quoting and booking of operations
- CRM entry and management
Assistant Store Manager
Cash Converters
Armadale/ Victoria Park/ Canning Vale , Western Australia
11.2010 - 05.2018
- Conduct Performance Management reviews for staff
- Staff rostering and direct management
- Implement improved Corporate and HR workflows and strategies
- Ensure compliance with Financial and OH&S requirements, including audit and implementation
- Proactive involvement with the State Marketing team to identify and structure local opportunities for business growth.
- Examine, evaluate and process loan applications.
- Maintain both store and personal KPIs to meet weekly, monthly, and annual targets.
Retail Assistant and Buys and Loans Operator
Cash Converters
Armadale, Australia
05.2007 - 11.2010
Sales Assistant
Electrical Distributors
Maddington, Australia
07.2006 - 05.2007
Sales Assistant
Best & Less
Maddington, Australia
12.2005 - 06.2006
Education
Cash Converters Pty Ltd
Fire Safety Australia
St John Australia
Test and Tag Australia
Skills
- Proficient in negotiating contracts
- Business strategy development
- Customer relationship management
- New business acquisition
- High attention to detail
- Communication
References
Available on request
Timeline
District Development Executive
Coca-Cola Europacific Partners
01.2024 - Current
Business Development Executive
Coca-Cola Europacific Partners
10.2018 - 01.2024
Business Development Executive
Capital Transport, GMAS
05.2018 - 10.2018
Assistant Store Manager
Cash Converters
11.2010 - 05.2018
Retail Assistant and Buys and Loans Operator
Cash Converters
05.2007 - 11.2010
Sales Assistant
Electrical Distributors
07.2006 - 05.2007
Sales Assistant
Best & Less
12.2005 - 06.2006
Cash Converters Pty Ltd
Fire Safety Australia
St John Australia
Test and Tag Australia
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