Shagufta Sheherzad Haque

Conducted Market Research: Performed comprehensive market research to inform and enhance marketing campaigns targeted at the university community.

Developed Marketing Strategies: Created and implemented effective marketing strategies tailored to university needs and student interests.

Maintained Brand Consistency: Ensured uniformity in tone, style, and messaging across all materials to reinforce brand identity and recognition.

Organized Promotional Events: Managed various successful events promoting youth hygiene and SDG awareness.

Analyzed Market Trends and Consumer Behavior: Assessed market trends and consumer behavior, and using this data to inform and refine marketing strategies.

Managed Marketing Teams: Led marketing teams, providing guidance and oversight, and ensuring alignment with company goals and strategies.

Developed Content and Messaging: Crafted and supervised marketing content, ensuring it communicated the company's mission effectively and appealed to the youth demographic in support of SDG initiatives.

Tested and Refined Copy: Utilized A/B testing and feedback to enhance and optimize copy, ensuring its effectiveness in communication.

Assisted in Campaigns: Helped develop and implement marketing campaigns across digital, print, and social media for dishwashing soap products.

Created Content: Developed compelling content for various platforms, aligning with Unilever's branding for the dishwashing soap range.

Analyzed Data: Evaluated sales and marketing data to spot trends, assess campaign effectiveness, and propose optimizations.