Shala Ahmed

• Led and managed team of 5 including Learning Designers and Content manager on multiple concurrent projects and consulted across organizations to determine objectives
• Provided ongoing career support and mentoring for employees with training and performance plans
• Project managed workflow amongst team to deliver strategic plan objectives
• Effectively implemented best training practices and adult learning principles in planning and creation of instructional materials with evidence based evaluations
• Consulted with subject matter experts in evaluation and revision of training resources including Manuals, Trainer Presentations, Teaching Notes and Session Plans in order to continually improve learning platforms
• Developed session plans and curriculum mapping to align to course learning objectives and include cross functional collaboration
• Designed updated material activities and resources to support courseware development
• Audited competitor courses for future product development needs in courseware
• Edited and published suite of hard copy and digital material and merchandise
• Collaborated with Engagement and Marketing team for content alignment and support of external stakeholder programs

• Teaching cross faculty students from Arts, Business and Science; the principles of Strategic Marketing . Also tutoring Brand Management, Retail Management and Integrated Marketing Communications
• Developed and implemented innovative teaching strategies to engage students in lectures and coursework through pedagogical approach
• Led seminars and workshops to facilitate student learning and engagement and increase memory retention.
• Used variety of learning modalities, technology such as Zoom, Padlet, Kahoot, Poll Everywhere and support materials to facilitate learning process.
• Guided students in researching, structuring and presenting debate case.
• Developed semester outlines and instructional plans for each class session to comply with stated course objectives.
• Taught diverse student population by employing various learning styles and adult learning theories
• Wrote exams, supervised students projects and provided timely academic progress information and feedback.
• Presented results to Academic Board of Examiners
• Selected and trained teaching team to ensure moderation in marking and calibration checks for consistent assessment gradings

Strategic brand development for $11m Australian brand communications planning and management for retail pharmacies, trade & consumers:

• Management of $0.7m budget for A&P
  Achievements
  • Over $40m growth over 5 years and outperforming category growth
  • Successfully launched new NRT Patch products onto government PBS doubling sales
  • Business case and NPD launch for new flavour driving 16% uplift in Year 1
  • Pioneered medical marketing to GPs and KOLs, lifting brand to levels of Top 2 players
  • Contributed to successful retention of 3 year NZ tender business in 2010
  • Created 176% uplift in Priceline sales through beauty bag promotion based on consumer insights of beauty

Brand management for Pharmacy and Hospital Channel product range
• Management of $0.5m budget for A&P

Management of blue chip sponsor accounts valued at over $40m including
Qantas, Telstra, Toyota, BHP, Nestle Peters, Coates, Holmesglen, HardYakka, PriceWaterhouseCoopers
• Coaching and management of 6 direct reports servicing sponsors
• Stakeholder communication, training and brand leverage
• Operational planning for sponsor benefit entitlements including transport, catering,
signage and ticketing
• Marketing communication material approval for M2006 sponsor family
• Sponsor Operation Manual development and production; Key milestones of signage, sponsorship manual, events and transport tours delivered

• Marketing strategy and global markets with $45m turnover and $3m marketing budget.
• Responsible for leverage of Australian Open , Telstra Dome and Hawthorn Football Club sponsorships
• Monitor market share data and wholesaler trade data to develop insights and forecasts
• Managed premium Coonawarra portfolio Katnook Estate and commercial brand Deakin Estate
• Agency management & communications strategy, POS, PR website development
• New product development, financial reporting & business case development,market research