Shalini Dubey

• Led cross-functional delivery squad (UX, engineering, QA, operations) with a mission to “enable the best shopping experience,” ensuring feature delivery that aligned with customer and business needs.
• Owned product strategy roadmap—developed the vision, defined priorities, and mapped capabilities based on business goals and stakeholder input.
• Orchestrated quarterly Tribe/Big Room Planning: set clear, achievable squad goals aligned to strategic objectives; facilitated prioritisation and trade-off decisions based on team capacity and business value.
• Championed full product lifecycle—from discovery through launch and performance optimisation; scoped requirements, built business cases, and secured senior leadership endorsement and funding.
• Drove omnichannel cohesion—aligned online incentives, offers, and UX with in-store loyalty and promotions, enhancing the seamless customer journey.
• Collaborated with senior leadership—worked directly with the General Manager e‑COM (Tribal Lead) and cross-functional R&D, architecture, UX, operations, sales, and engineering teams to meet KPIs and outcomes.
• Designed and led user-centric initiatives—conducted user research, A/B testing, and iterative enhancements based on customer feedback and analytics, resulting in measurable improvements in engagement and conversion.
• Monitored performance and optimized continuously—used metrics and feedback loops to identify friction points; defined root causes, coordinated resolution, and informed roadmap adjustments.

Top Achievements:

Key Woolworths Website Initiatives Launched:

• Redesigned product tiles on the website to be simpler and more accessible, improving user navigation, and elevating the overall customer experience.
• Introduced "out-of-stock alternatives" that automatically suggest substitute items, reducing lost sales, and improving customer satisfaction.
• Automated special offer displays (e.g., Half Price, Online-Only, Low Price, Price Drops) on both web and mobile platforms increase the visibility of promotions and boost engagement.
• Enabled digital rewards boosting, integrating member-only pricing, and rewards offers into the online experience—helping loyalty members save more and enhancing program value.

• Gathering requirements from Product Owner and other business stakeholders to assist in defining Vodafone Hutchison Australia’s revenue and customer satisfaction goals
• Proficient in utilising JIRA tool in creating Product Backlog and Sprint Backlog and managing User stories; planning, tracking and prioritising issues
• Leading team standups, iteration meeting, and retro meeting to tackle problems and to drive collaboration in developing solutions and strategies as well as encourage active cooperation in reaching shared expected outcomes
• Driving ongoing outcomes in providing digital fortnightly release support; working with team members in identifying and analysing gap between requirement and design, and presenting the working prototype to key stakeholder for approval before its launching.

TOP ACHIEVEMENTS

• Prepaid and Postpaid continuous improvement releases in Vodafone Sydney.
• Launch of NBN in Vodafone. Kogan Project-Integration of Vodafone NBN site with Kogan site.

• Utilising industry expertise and understanding in analysing current business practices and processes to identify opportunities for improvement and transformation so as to enhance customer service, reduce operating costs and increase speed of implementation
• Successful undertakings include migration of legacy Optus provisioning and billing applications to Amdocs CRM and billing system; development of Mapblaster; roll-out of IP Multimedia Subsystem (IMS) for VoIP services and Netcracker (Helix) network provisioning system from existing Optus systems; and completion of IFMS Remediation project.

TOP ACHIEVEMENTS:

• Involved in multi-million transformation project which includes replacement of existing more than 35 legacy Optus provisioning and billing applications to Amdocs CRM and billing system
• Supported launcg of strategic IT platform, Mapblaster, to provide customers and front-line staff with information about current and future mobile network
• Facilitated roll-out of large network project IP Multimedia Subsystem (IMS) for VoIP services integrating IMS with existing OSS/BSS systems of Optus