Shalu Mathur

Leading team of 6 high performing analysts/managers with and translating complex data into actionable insights to drive data driven recommendation to support acquisition, engagement & retention for product & marketing teams. Skilled in team leadership, fostering data-driven culture, and effective stakeholder communication. Key responsibilities include developing data collection methodologies, leading cross-functional teams to drive market strategies, and utilizing advanced analytics for targeted marketing campaigns. Key projects involve presenting strategic insights to leadership, implementing real-time dashboards for efficiency gains, and conducting audience segmentation analyses to personalize content offerings.

Key Responsibilities:

• Led teams to identify market opportunities and formulate data-driven strategies to support audience & subscription growth
• Utilized advanced analytics for targeted marketing campaigns & support business driven strategic initiatives
• Collaborated across departments to drive alignment towards common objectives.
• Stayed updated on industry trends and regulatory changes.

Key Projects:

• Leading insights, analytics & visualisation to support subscription growth, audience development & growth
• Presented insights to executive leadership, contributing to informed decision-making.
• Implemented multiple new visualization dashboard that provided real-time visibility into key performance metrics, resulting in a 20% increase in data-driven decision-making efficiency in areas like content optimisation, right time to update, etc
• Conducted audience segmentation analysis leading to personalized content offerings.
• Led analysis of audience habits that support retention strategies.

Led and managed a team of 6 professionals to support the commercial lending and relationship managed business segments, providing comprehensive analytics support for strategic decision-making. Acted as the Analytics Product Owner, driving the launch of Next Best Conversations (NBCs) for customers during pivotal moments. Collaborated closely with commercial lending stakeholders to implement data-driven targeting strategies and establish strategic market positioning. Oversaw the performance of campaigns and facilitated continuous improvement efforts.

Key Achievements and Projects:

• Spearheaded the successful launch of NBCs for the working capital product, navigating a complex customer journey.
• Utilized extensive data analysis to identify potential customers for online and POS merchant facilities, optimizing acquisition efforts.
• Orchestrated the launch and analysis of multiple acquisition and retention campaigns, driving ongoing enhancements.
• Conducted in-depth analyses of existing campaigns to standardize and consolidate customer journeys and experiences.
• Developed an analytical dashboard to empower business relationship managers in identifying cross-sell opportunities.
• Leveraged Tableau dashboards and analyses to support daily tasks of business partners and enhance performance indicators.
• Provided critical support for multiple data-driven emergency assistance campaigns.

As Insights and Analytics Manager for Retail Data & Decision Science in the Home Buying division from March 2018 to July 2020, served as the analytics contact strategy partner. Collaborated extensively with product and marketing divisions to understand business requirements and deliver NBCs, ensuring optimal customer outcomes and experiences within planned timelines.

Key Campaigns:

• Successfully retained customers intending to external refinance through targeted engagement strategies.
• Effectively communicated product maturity to customers, enhancing awareness and informing decision-making.
• Led initiatives to reduce direct debit for customers, enhancing engagement and satisfaction.
• Managed an in-life engagement campaign project to drive customer retention and satisfaction.

Analytical solutions delivery to support multiple business problems and provide recommendations to business teams through in-depth analysis using the width of data. This exercise in-turn helped generate profit by identifying & implementing new analytical opportunities in collaboration with different teams and departments Customer Contact, Pricing, Customer & Data Delivery

Key projects:

• Reward/Product performance: Product, reward and customer behavior analysis
• Dementia-Behavioral and segmentation analysis
• Complaint’s analysis- Root cause and NPS analysis for service improvements
• Staff advocacy- Staff behavior and training deficiency analysis
• Specialized business management- strategy analytics to manage business
• Staff advocacy- Staff behavior and training deficiency analysis
• Specialized business management- strategy analytics to manage business customers

Led a team of 5 analysts with prime responsibility to provide MIS reports and consolidation of UK’s topmost retail stores and products performance by Region, P&L owners, Business unit and other dimensions to drive strategic planning process

Provide MIS reports analysis and consolidation of US topmost stores performance by Region, P&L owners, Business unit and other dimensions to drive strategic planning process

Key projects:

• Six Sigma certification with re-engineering project
• Drive and optimize consolidation process
• Deploy centralized, efficient/automated financial reporting by leveraging corporate reporting tools (SAS)
• Drive reporting standardization and intelligence into global reporting whilst continually monitoring relevance of existing reports