SHANE COWELL

• Responsible for delivering enterprise program of work onboarding IGA independent retailers to IGA Shop Online & IGA Rewardsdigital platforms
• Successful setup and activation of 350 independent retailers to IGA Shop Online and 450 retailers to IGA Rewards in 12 months
• Built and maintained positive and successful working relationships with retailers and stakeholders leading to $7,011,361.05 in online grocery sales through IGA Shop Online and 368,655 registered shoppers for IGA Rewards in first 12 months of program launch
• Managed retailer account within Salesforce
• Digital integration- set up with multiple point-of-sale models and data ensuring timely success with meeting all go-live dates for retailers
• Conducted online group training with an average of 8 stores per week, and managed the delivery of a comprehensive retailer training program, ensuring key learning outcomes were understood by team members and store owners.

within this company I performed two roles simultaneously:

Senior National Account Manager Inck Merchandise -

• Successfully managed over 100+ active accounts ensuring client satisfaction and retention resulting in meeting and exceeding monthly sales targets ranging from $70,000 to $100,000+. Accounts included Tennis Australia, Rugby Australia, Cricket Australia, Westpac and more.
• Meet with clients to understand briefs and present ideas.
• Source suppliers and conduct/ create a cost analysis and quote to win and meet customer briefs with an average of 50 - 80 briefs per month.
• Collaborated with local and national promotional product and apparel suppliers to design and create compelling artwork designs and proofs delivering on successful projects that lead to $1140,000 in sales.

Sales & Marketing Manager Inck Collective Buy -

• Account Management of 500 franchisee businesses, ensuring their satisfaction and fostering long-term relationships with continuous sales of promotional items and apparel.
• Created and managed WordPress websites and Shopify stores, generating additional online sales of over $500,000.
• Executed multiple successful marketing campaigns across various projects, resulting in 14 group buys exceeding $50,000 each.

• Oversaw and lead the leadership of 5 departments (Sales, Personal Training, Group Fitness, Customer Service and Creche)
• Lead, implemented and drove successful member retention strategies to retain over 2000+ members
• Created and lead with the Sales Manager and Membership Sales team all monthly external business development and marketing strategies to drive new business valued at over $120,000 each month through membership sales
• Developed, implemented and lead all internal business development strategies to meet monthly internal personal training and creche sales targets of over $50,000 per month
• Management of 2000+ members through the day-to-day business operations
• And admin management using CRM and service desk alongside the customer service team
• Monthly performance reporting to the chief operations manager and upper management using P&L.

• Created and project-managed monthly business development strategies aimed at driving new business valued at $110,000 each month and meeting internal sales targets of $40,000 per month
• Oversaw the company personal training team and rental trainers, setting and driving them to achieve monthly revenue targets of $30,000+ each month
• Prepared and managed club profit and loss (P&L) and conducted budgeting and forecasting activities to optimize financial performance.

• Coached and supported the sales team in targets and revenue-driving, focusing on new sales and member retention leading to an average of 150 new members per month and resigning 100 existing members each month
• Assisted the General Manager with day-to-day operations including finances, reporting and club maintenance
• Day-to-day operation and admin tasks including accounts, CRM and service desk.

• Worked with the club manager and wider to generate 100+ new membership sales per month
• Conducted 60-100+ phone calls per day to new member leads
• Brought in new members through word-of-mouth referrals and community outreach.

• Inck Merchandise -
• Successfully managed over 100+ active accounts ensuring client satisfaction and retention resulting in meeting and exceeding monthly sales targets ranging from $70,000 to $100,000+
• Accounts included Tennis Australia, Rugby Australia, Cricket Australia, Westpac and more
• Meet with clients to understand briefs and present ideas
• Source suppliers and conduct/ create a cost analysis and quote to win and meet customer briefs with an average of 50 - 80 briefs per month
• Collaborated with local and national promotional product and apparel suppliers to design and create compelling artwork designs and proofs delivering on successful projects that lead to $1140,000 in sales.

• Inck Collective Buy -
• Account Management of 500 franchisee businesses, ensuring their satisfaction and fostering long-term relationships with continuous sales of promotional items and apparel
• Created and managed WordPress websites and Shopify stores, generating additional online sales of over $500,000
• Executed multiple successful marketing campaigns across various projects, resulting in 14 group buys exceeding $50,000 each.