Shane Holub
Melbourne,VIC
Summary
Creates and implements successful sales and marketing strategies regardless of scale and budget. Excels at maximizing profits within limited budgets. Performs market research, develops strategic reports and organizes and promotes successful marketing campaigns. Aggressively pursues new sales leads resulting in high sales close rate. Understands importance of working with customers and other executives, as well as keeping staff informed and motivated.
Overview
27
27
years of professional experience
1
1
Certification
Work History
Director of Sales & Marketing
Mizuno Oceania Corporation
07.2021 - Current
- Optimized digital marketing efforts through SEO improvements, PPC campaigns, email marketing initiatives, resulting in increased web traffic and lead generation.
- Created and implemented effective marketing and sales strategies to increase customer engagement and revenue.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
- Established new distribution channels, expanding the company''s reach into untapped markets.
- Developed positive, performance-based internal sales and marketing culture to include mentoring staff.
- Aligned Sales and Marketing teams under common goals to ensure consistent messaging throughout all materials and touchpoints with customers.
- Increased sales revenue by implementing innovative marketing strategies and fostering strong relationships with clients.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
Head of Sales & Marketing
Mizuno Corporation Australia
01.2019 - 07.2021
- Established robust sales pipelines by leveraging market data and conducting targeted outreach efforts.
- Wrote and distributed press releases to increase brand visibility.
- Sourced advertising opportunities to place adverts in press and social media.
- Developed value-added campaigns and executed technical solutions to streamline and improve marketing efficiencies.
- Oversaw global marketing campaigns ensuring consistent messaging across all channels while adhering to budget constraints.
- Cultivated and maintained strategic alliances with key partners and vendors.
- Improved website visibility through development and implementation of SEO strategies.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Created and implemented effective marketing and sales strategies to increase customer engagement and revenue.
- Led a high-performing sales team to exceed targets through effective coaching, mentoring, and performance management.
- Increased sales revenue by implementing strategic marketing campaigns and fostering strong client relationships.
- Gained strong leadership skills by managing projects from start to finish.
Head of Sport Division
Mizuno Corporation Australia
01.2009 - 01.2019
- Exercised leadership capabilities by successfully motivating and inspiring others.
- Demonstrated strong organizational and time management skills while managing multiple projects.
- Identified issues, analyzed information and provided solutions to problems.
- Demonstrated a high level of initiative and creativity while tackling difficult tasks.
- Demonstrated leadership skills in managing projects from concept to completion.
- Proved successful working within tight deadlines and a fast-paced environment.
Director of Product Management
Adidas Group INC
01.2005 - 10.2008
- Led cross-functional teams to successfully launch new products in competitive markets.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Oversaw product design and roadmap and coordinated aspects of development and rollout.
- Conducted market research to identify new opportunities and target markets.
- Cultivated a culture of innovation by hosting regular brainstorming sessions and encouraging team members to contribute their ideas freely.
- Delivered engaging presentations at industry conferences, showcasing company achievements and promoting brand awareness.
- Ensured successful product rollouts through meticulous planning, execution, monitoring, documentation, and post-launch support.
- Worked collaboratively with developers, senior-level stakeholders and partners to collect data on deficiencies and provide solutions to long-standing issues.
- Coordinated with design and media teams to develop high-quality creative assets.
- Conducted extensive market research to identify opportunities for growth and expansion.
- Acted as a team leader in group projects, delegating tasks and providing feedback.
Director of Footwear
Adidas Group INC
10.2002 - 01.2005
- Implemented business strategies, increasing revenue, and effectively targeting new markets.
- Managed purchasing, sales, marketing and customer account operations efficiently.
- Assisted with sales and marketing strategies to foster achievement of revenue goals.
- Assisted in recruiting, hiring and training of team members.
- Managed budgets effectively to ensure optimal use of resources while maintaining financial stability.
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
- Worked closely with organizational leadership and board of directors to guide operational strategy.
- Leveraged professional networks and industry knowledge to strengthen client relationships.
- Facilitated cross-functional collaboration for improved decision-making processes within the organization.
Senior Category Manager
Adidas Group INC
01.2000 - 10.2002
- Partnered with buyers to develop category-appropriate order frequency for spend under management.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Coordinated closely with research and development teams to identify opportunities for product innovation in line with evolving customer needs and preferences.
- Spearheaded cross-functional initiatives for product development, resulting in successful launches of innovative products within the category.
- Developed comprehensive category strategies to drive growth, profitability, and competitive advantage in key markets.
- Identified and reported key performance indicators to define successful category management.
- Established strong relationships with key stakeholders across the organization to ensure alignment on category objectives and priorities.
- Conducted thorough market research and analysis to identify emerging trends, opportunities, and threats within the industry.
Footwear Category Manager
Adidas Group INC
03.1997 - 01.2000
- Studied technical aspects of managed category to identify key quality attributes and cost containment levels.
- Monitored market to capitalize on latest trends.
- Increased overall category sales by developing and executing strategic merchandising plans.
- Mentored junior team members in category management best practices, contributing to a high-performing and collaborative work environment.
- Conducted market research to identify new opportunities and target markets.
- Led cross-functional project teams in the launch of new product lines, resulting in successful category expansion efforts.
- Reduced inventory costs through effective vendor negotiations and optimizing product assortments.
- Collaborated with cross-functional teams to develop promotional campaigns that effectively increased category awareness and sales growth.
- Developed detailed sales forecasts based on historical data, allowing for proactive inventory management decisions.
- Participated in team projects, demonstrating an ability to work collaboratively and effectively.
Education
High School Diploma -
Hobart College
Hobart, TAS12.1985
Skills
- Performance Evaluations
- Sales process
- Budget Development
- Customer Portfolio Management
- Relationship Building
- Brand-building strategies
- Business Analytics
- Sales Statistics Analysis
- Interdepartmental Collaboration
Certification
Diploma of Management - Franklyn Scholar 2012 - 2013
Additional Information
Running
Mountain Biking
Golf
Timeline
Director of Sales & Marketing
Mizuno Oceania Corporation
07.2021 - Current
Head of Sales & Marketing
Mizuno Corporation Australia
01.2019 - 07.2021
Head of Sport Division
Mizuno Corporation Australia
01.2009 - 01.2019
Director of Product Management
Adidas Group INC
01.2005 - 10.2008
Director of Footwear
Adidas Group INC
10.2002 - 01.2005
Senior Category Manager
Adidas Group INC
01.2000 - 10.2002
Footwear Category Manager
Adidas Group INC
03.1997 - 01.2000
High School Diploma -
Hobart College
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