Shanitha Perera
Templestowe Lower,VIC
Summary
Dynamic professional with a proven track record in business development and sales strategies, notably with John Keells Holdings. Excelled in digital merchandising and data analysis, enhancing sales and marketing outcomes. Skilled in communication and adaptability, achieving significant performance improvements and merchant retention.
Overview
5
5
years of professional experience
Work History
Assistant Tennis Coach
Gripping Potential
Templestowe Lower, VIC
04.2023 - Current
- Successfully Completed the Tennis Australia Foundation Level Coaching Qualification.
- Successfully completed the Tennis Australia Junior Development Coaching Qualification - Level 01.
- Currently works across four different Tennis Clubs
- Conducts tennis lessons for children and adults.
- Involved in planning and running UTR Tennis tournaments.
- Assisted with basic administration tasks whenever needed.
Grocery Nightfill Team Member
Woolworths
Templestowe Lower, VIC
02.2023 - Current
- Restocking shelves: Break down pallets and restock shelves to ensure customers can find the products they want
- Managing stock: Take stock to the right aisle, manage inventory, and keep track of overs and sold out items
- Helping customers: Assist customers with price checks and reaching for items on top shelves
- Maintaining store presentation: Ensure the store is clean and efficient
- Meeting deadlines: Lead the night-fill team to meet deadlines
Management Trainee - Sales and Strategies
John Keells Holdings
08.2021 - 07.2022
- Company Overview: Hands-on experience with the iconic food and beverage brands in Sri Lanka (Elephant House, Keells).
- This was an intensive, fast-track program to transition into an area sales manager.role
- Reporting and analysis for the Sales and Marketing departments, including executive reporting of sales and marketing results.
- Implements and manages reports and dashboards in PowerBI, Surge ensuring sales reps and leaders have access to key data required to successfully manage the business
- Collect, consolidate and generate weekly sales forecasts (month and quarter focus) and roll up each week's numbers to Sales Management
- Monitors the accuracy and efficient distribution of sales reports and external intelligence essential to the sales organization
- Recommends revisions to existing reports or assists in the development of new reporting tools as needed
- Compile key pieces of information related to performance against sales objectives to be reviewed by Management
- Proactively analyzes win-loss data and reports on key findings to sales leadership
- Hands on experience with the iconic food and beverage brands in Sri Lanka (Elephant House, Keells)
Marketing Executive
OREL Corporation
Colombo, Sri Lanka
11.2020 - 07.2021
- Digital merchandising for OREL Buy
- Monitored competitor activity and prepared detailed reports on performance metrics.
- Managed relationships with external vendors, agencies and suppliers to ensure effective delivery of services.
- Planned and executed events, such as trade shows and product launches, to promote brand and products.
- Prepared detailed marketing forecasts on daily, weekly and quarterly basis.
- Promoted high customer satisfaction by resolving problems with knowledgeable and friendly service.
Intern - Business Development
OREL Corporation
Colombo, Sri Lanka
06.2020 - 10.2020
- Managed day-to-day e-Retailers’ updates to OREL Buy App including product updates, price changes, inventory updates and other maintenance related requests by merchants
- Provided weekly reports, analysis and insights on store performances
- Worked towards category sales targets, individual store targets and profit goals through daily creation and placement of online merchandising including promotions and cross-selling
- Recommended and executed seasonal promotional plans to maximize revenue and achieve sales targets
- Worked closely with marketing teams to plan and execute promotional campaigns in the category
- Worked with customer insights and analytics data to enhance store performance, and provided new ideas
- Drove sales, managed conversions, merchant retention & inventory adjustments from the OREL Buy backend system
- Actively worked with Digital Media agencies, Design teams to provide images and content for web store and online promotions
- Regular reporting on category performance and communicate to merchants
- New merchant acquisitions and merchant retention in the category of Sports
- Initiated the implementation of selling Gym Memberships thro Orel Buy
- Initiated the implementation of selling Online Fitness Coaching packages thro Orel Buy
Education
MBA - Master of Marketing
University of Victoria
Melbourne, VIC11-2024
Junior Development Course - Level 01
Tennis Australia
National Tennis Centre08-2024
Bachelor of Business Administration - International Business
University of Pune
India01.2020
Skills
- Competency in Advanced Excel word, Power point and Outlook
- Excellent verbal and written communication skills
- Presentation Skills
- Analytics and reporting
- Attention to detail
- Conflict resolution
References
- Steve Kraljevic - Victorian & Tasmanian Sales Manager Dulux Protectice Coatings - 0411259307 - Steve.Kraljevic@dulux.com.au
- Shanil Perera - Regional Partnership Manager - Ice Cream, Unilever UK LTD - Shanil.perera2@unilever.com
- Jayden Neilson - Director Gripping Potential - 0438043030 - Jayden@gptennis.com.au
Timeline
Assistant Tennis Coach
Gripping Potential
04.2023 - Current
Grocery Nightfill Team Member
Woolworths
02.2023 - Current
Management Trainee - Sales and Strategies
John Keells Holdings
08.2021 - 07.2022
Marketing Executive
OREL Corporation
11.2020 - 07.2021
Intern - Business Development
OREL Corporation
06.2020 - 10.2020
MBA - Master of Marketing
University of Victoria
Junior Development Course - Level 01
Tennis Australia
Bachelor of Business Administration - International Business
University of Pune
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