Shannon Egan
Melbourne,VIC
Summary
Dynamic Digital Marketing Specialist known for enhancing brand presence through innovative social media campaigns and impactful content creation. Proven expertise in utilising Adobe Creative Tools and Salesforce Marketing Cloud to drive engagement and optimise digital strategies. Strong organisational abilities combined with a talent for data interpretation ensure effective campaign execution and measurable results. Aiming to leverage these skills to further amplify brand visibility in a dynamic environment.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Digital Communications & Social Media Specialist
Live Nation Entertainment
Dublin, IRE
05.2023 - 11.2024
- Developed and executed digital communication strategies for email marketing, social media, and website content for 3Arena and Bord Gáis Energy Theatre’s Private Members Clubs
- Managed paid social media campaigns across Meta, optimising ad performance to meet engagement and conversion goals
- Created and designed content for email campaigns using Salesforce Marketing Cloud, and visual content using Canva and Adobe Suite (InDesign, Photoshop, Illustrator)
- Curated and scheduled social media posts with a focus on audience engagement, growing followers, and enhancing brand presence
- Analysed and reported on digital performance, making recommendations to optimise strategy and increase audience engagement
- Collaborated with internal teams and promoters to update content related to events and artist promotions
Digital Marketing Officer
Orchard Live
Cardiff, UK
11.2021 - 05.2023
- Led digital marketing campaigns for 60+ shows, including 18 large outdoor events with artists like Gerry Cinnamon, Dermot Kennedy, and Diana Ross, driving ticket sales and brand awareness
- Managed social media content creation, copywriting, video editing, and scheduling across Orchard Live, Access All Eirias, and Telford Concert Series
- Oversaw marketing budgets, tracked campaign performance (ROI, KPIs), and collaborated with external agencies for ad optimization (social, Google, programmatic)
- Maintained company websites and designed email campaigns to drive engagement and ticket sales
- Partnered with venues, councils, media, and co-promoters to maximize campaign effectiveness
- Wrote and distributed PR announcements to media outlets
Freelance Social Media & Content Assistant
KRANKBROTHER Events
London, UK
05.2021 - 10.2021
- Provided research and recommendations on marketing strategies to maximize outreach, targeting key audiences, and industry trends
- Assisted in video and social asset editing using Adobe Premiere Pro and Canva
- Assisted in the development of email marketing campaigns using Mailchimp to promote events and distribute core event information
- Developed and executed a successful pre-event content strategy that saw an increase in interactions, reach, and followers during the July-September period
Student Programme Projects
Dublin City University
10.2020 - 08.2021
- Oversaw Back to Work Connect Google Ad campaigns for four months with a monthly budget of €10,000.
- Executed a comprehensive remediation plan encompassing on-page, off-page, technical, and local SEO enhancements.
- Performed comprehensive evaluation of digital marketing strategies for Seamscloud.
- Authored a comprehensive 12-month digital marketing strategy for Hibernian Funerals.
- Designed both brochure and e-commerce sites employing WordPress features like Elementor and WooCommerce.
- Developed digital content portfolio highlighting skills in social media, blog writing, and podcasting.
- Developed e-commerce functionality on M&M Products website, and designed social media, email marketing, and website management strategies for the business.
Education
Master of Science - Digital Marketing
Dublin City University
08-2021
Bachelor of Science - Event Management
Technological University Dublin
06-2020
Skills
- Social Media Planning, Execution & Monitoring
- Website Content Oversight
- Creative Copywriting
- Data Interpretation
- Experienced with Adobe Creative Tools
- Canva Proficiency
- Salesforce Marketing Cloud Proficiency
- META Business Suite Proficiency
- Social Media Ad Management
- Project Coordination
- Strong Organisational & Leadership Skills
- Continuous Learning and Professional Development
- Skilled in Microsoft Office Applications
Certification
- CPCWHS1001 Prepare to Work Safely in the Construction Industry | White Card, Short Courses Australia, 2025
- (RSA) Responsible Service of Alcohol Program, Liquor Control Victoria, 2025
- Facebook & Instagram (Meta) Advertising, The Chartered Institute of Marketing, 2024
- FETAC Level 5 in Communication and Media Studies, Coláiste Dhúlaigh College of Further Education, 2016
References
- Virginia Fortune, Head of Private Members’ Clubs, 3Arena, Dublin, Ireland, virginia.fortune@3arena.ie
- Pablo Janczur, Orchard Live, Cardiff, UK, pablojanczur@outlook.com
Timeline
Digital Communications & Social Media Specialist
Live Nation Entertainment
05.2023 - 11.2024
Digital Marketing Officer
Orchard Live
11.2021 - 05.2023
Freelance Social Media & Content Assistant
KRANKBROTHER Events
05.2021 - 10.2021
Student Programme Projects
Dublin City University
10.2020 - 08.2021
- CPCWHS1001 Prepare to Work Safely in the Construction Industry | White Card, Short Courses Australia, 2025
- (RSA) Responsible Service of Alcohol Program, Liquor Control Victoria, 2025
- Facebook & Instagram (Meta) Advertising, The Chartered Institute of Marketing, 2024
- FETAC Level 5 in Communication and Media Studies, Coláiste Dhúlaigh College of Further Education, 2016
Master of Science - Digital Marketing
Dublin City University
Bachelor of Science - Event Management
Technological University Dublin
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