Shannon Healey
Brisbane,QLD
Summary
Results-driven marketing, business development and events professional with a proven track record of delivering exceptional international and domestic projects. Adept at crafting comprehensive marketing and business development plans aligning with business objectives and captivating target audiences through traditional and innovative strategies. Dedicated to nurturing and building valuable relationships to ensure seamless project execution and lasting connections with stakeholders. Seeking new challenges to expand my expertise by leveraging my extensive skill set, knowledge and passion.
Overview
12
12
years of professional experience
Work History
Senior Adviser, C&M - Corporate/M&A and Tax
Clayton Utz
01.2024 - Current
- Draft and coordinate tenders and proposals, capability statements, practice directory submissions, league table submissions and profiling.
- Manage in person and virtual client events.
- Work closely with the Events Managers in coordination of client events.
- Develop a profile and credibility with internal stakeholders and actively promote the Clients & Markets (C&M) function, its expertise and capabilities.
- Engage with Partners and Lawyers to leverage marketing activities to generate client demand.
- Measure, report and assess effectiveness of marketing and sales initiatives including identifying and incorporating continuous improvement into future activities.
- Manage strategically important sponsorships to ensure we are maximising our return on investment.
- Coordinate internal practice group initiatives such as strategic business develop meetings and annual retreats.
- Maintenance of BD databases and general administration.
Senior Marketing Consultant
Deloitte
07.2023 - 01.2024
- Worked with senior stakeholders to develop a comprehensive marketing strategy aligned to the firm's priorities.
- Developed and managed the marketing workplan and associated budget to help achieve the revenue target.
- Collaborated across the business to leverage national marketing agendas in Queensland through market-specific activations.
- Helped manage strategically important sponsorships and memberships.
- Generated thorough campaign briefs, project plans and post-implementation reviews to contribute to the success of all campaigns and define a clear and specific ROI to accurately measure performance.
- Utilised data analytics tools to track pipeline, NSR and sales and use this information to guide campaign decisions and generate monthly reports.
- Fostered a good working relationship with regional and national teams to bring best practice and promote innovation.
- Worked closely with and support the Queensland Office Managing Partner including assisting with the office culture, collaboration and collegiality objectives.
Marketing Consultant
Deloitte
01.2022 - 06.2023
- Developed and implemented a marketing workplan ensuring all activities and initiatives maximised opportunities for revenue generation and relationship development in the local market and was aligned to firm, industry and client priorities.
- Created and managed office wide marketing campaigns, leveraged across multiple accounts in the region and supporting priority sector business development plans.
- Assisted with the yearly go-to-market strategy and budgeting.
- Connected with internal stakeholders to drive local market activities in a coordinated, consistent fashion.
- Developed communications.
- Assisted with business development initiatives and prepared reports for key stakeholders.
- Worked closely with and supported the Queensland Office Managing Partner.
Event Manager
CBD Group Pty Ltd
08.2018 - 12.2021
- Planned all manner of corporate events including but not limited to conferences, domestic and international sales incentives, drive days, product launches, retreats, meetings, trainings and networking evenings.
- Developed and maintained year-round calendar of events for multiple clients predominantly in the automotive and heavy duty industry.
- Managed all areas of events (planning, event, post-event).
- Oversaw preparation and management of event budgets to deliver at or below projected costs.
- Supervised event coordinators and event assistants to ensure they carried out their duties correctly while also ensuring they had support at all times.
- Responsible for revenue generation and encouraging repeat business.
- Liaised with clients at a high level.
- Maintained a calendar of events for effective long-term planning & management.
- In charge of accommodation, schedules, travel, day plans and registration procedures.
- Effectively worked on several projects simultaneously.
- Sourced venues and negotiated costs.
- Developed and maintained year-round calendar of events, raised brand awareness and drove organic engagement with consumers and partners.
Administration Assistant
CBD Group Pty Ltd
03.2018 - 08.2018
- Sourcing of promotional merchandise.
- Liaising with suppliers and sourcing of event related equipment.
- Development of an integrated social media strategy for the CBD Store.
- Compiling event documentation.
- Assisting with events and campaigns.
- Updating model profiles and composite cards.
- General office administration including answering phones, postal duties, storeroom inventory and tidying, and filing.
- Recorded expenses and maintained accounting records.
Marketing Coordinator and Administration Assistant
Primetime Marketing
10.2016 - 08.2017
- Boosted brand awareness with target customer demographics with social, print and email campaigns.
- Answered general marketing department inquiries by email, phone and mail.
- Boosted website traffic by creating an integrated social media strategy.
- Targeted both offline and online consumers by designing a multi-pronged and comprehensive marketing strategy.
- Managed event logistics and operations, including support staff, vendor services and volunteers.
- Coordinated schedules and timelines for events.
- Wrote press releases.
- Created effective messaging using language, graphics and marketing collateral.
- Social media marketing.
- Event management.
- Social networking.
- Marketing strategy.
- Managed project deadlines.
Waitress
Aquila Caffe Bar
03.2015 - 11.2016
- Consistently provided professional, friendly and engaging service.
- Displayed enthusiasm and knowledge about the restaurant's menu and products.
- Routinely supported other areas of the restaurant as requested, including answering telephones and completing financial transactions for other staff.
- Developed and maintained positive working relationships with others to reach business goals.
- Demonstrated genuine hospitality while greeting and establishing rapport with guests.
- Provided friendly and attentive service.
- Inventoried and restocked items throughout day.
- Proactively prepared for large parties and reservations, anticipating planning and staffing needs.
- Resolved guest complaints quickly and efficiently.
- Received frequent customer compliments for going above and beyond normal duties.
- Assisted co-workers whenever possible.
- Maintained high standards of cleanliness and sanitation.
Sales Associate
T2 Tea Carindale
11.2012 - 04.2016
- Mentored new sales associates to contribute to the store's positive culture.
- Prepared merchandise for sales floor.
- Directed individuals to merchandise locations.
- Suggested accessories and complementary purchases.
- Accepted and processed returns.
- Maintained adherence to all company protocols.
- Kept work areas clean and neat at all times.
- Provided repeat customers with exceptional care and attention.
- Prioritized and accomplished wide range of tasks each shift.
- Worked collaboratively in team environment.
- Stocked and replenished merchandise according to store merchandising layouts.
- Handled all customer relations issues in a gracious manner and in accordance with company policies.
- Followed merchandising guidelines to present visually appealing displays.
Education
Bachelor of Business (with Distinction) - Public Relations And Management
Queensland University of Technology (QUT)
Brisbane, Queensland 12.2018
Study Abroad - Business
University of Leeds
Leeds, United Kingdom 01.2018
High School Certificate -
Moreton Bay College
Brisbane, Queensland11.2014
Skills
- Marketing
- Business development
- Event management
- Project management
- Problem-solving
- Negotiation
- Multitasking
- Strategy
- ROI measurement
- Success tracking
- Management
- Communication
- Budget management
- Collaboration
- Time management
- Networking
Timeline
Senior Adviser, C&M - Corporate/M&A and Tax
Clayton Utz
01.2024 - Current
Senior Marketing Consultant
Deloitte
07.2023 - 01.2024
Marketing Consultant
Deloitte
01.2022 - 06.2023
Event Manager
CBD Group Pty Ltd
08.2018 - 12.2021
Administration Assistant
CBD Group Pty Ltd
03.2018 - 08.2018
Marketing Coordinator and Administration Assistant
Primetime Marketing
10.2016 - 08.2017
Waitress
Aquila Caffe Bar
03.2015 - 11.2016
Sales Associate
T2 Tea Carindale
11.2012 - 04.2016
Bachelor of Business (with Distinction) - Public Relations And Management
Queensland University of Technology (QUT)
Study Abroad - Business
University of Leeds
High School Certificate -
Moreton Bay College
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