Shannyn Smith
Bundaberg
Summary
Successful Visitor Experience leader with proven accomplishments driving growth, increasing profits and exceptional customer service. Hardworking team builder motivational in maximizing personnel performance and surpassing business objectives. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organisational brand.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Digital and Ecommerce Assistant Brand Manager
Diageo Australia - Bundaberg Rum
09.2022 - Current
- Work collaboratively with the D2C Marketing and Experience Manager as well as wider Visitor Experience Team.
- Support the development of Brand Home and eCommerce yearly Marketing Business Plans.
- Increase brand awareness by executing marketing campaigns.
- Support the successful launch of new products by coordinating cross-functional teams and developing internal and D2C communications for distribution.
- Manage budget allocations for marketing initiatives, ensuring optimal use of resources.
- Develop strong relationships with external partners, including advertising agencies and suppliers, ensuring high-quality work within project timelines.
- Support improved customer engagement through social media content creation in collaboration with agencies and Brand.
- Support the development of yearly digital promotions calender taking on board strategic thinking using consumer and eCommerce insights.
Bundaberg Rum VE Operations Manager
Diageo Australia
08.2020 - 09.2022
- Advanced productivity KPIs by leading trainings on procedures and safety practices.
- Reviewed daily stats to understand current numbers and trends.
- Collaborated with process owners to refine procedures, devise best practices to ensure compliance standards are met
- Lead recruitment and training of team members.
- Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
- Promoted positive customer experience through day-to-day supervision and management of the Bundaberg Rum Visitor Experience .
- Oversaw facility maintenance, ensuring optimal functionality of equipment and infrastructure at all times.
- Supervised operations staff and kept employees compliant with company policies and procedures.
- Led hiring, onboarding and training of new extended worker hires to fulfill business requirements.
- Improved operational efficiency by streamlining processes and implementing cost-saving measures.
Bundaberg Rum Assistant Brand Manager
Diageo Australia
02.2020 - 08.2020
- Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
- Motivated team members to continuous improvement in promoting and selling target products.
- Planned, implemented and tracked sales and marketing strategies to promote brand products.
- Oversaw preparation of marketing copy, images and other collateral.
- Built and strengthened strategic relationships with vendors, advertising agencies and leading industry partners.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Created printed marketing materials designed to drive campaigns.
- Met deadlines, exceeding expectations and effectively rolling out [Type] campaign.
- Increased [Product or Service] sales and brand exposure by developing new packaging, collateral, and sales materials and optimizing target audience reach.
Bundaberg Rum VE Operations Manager
Diageo Australia
01.2017 - 02.2020
- Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity.
- Carried out day-day-day duties accurately and efficiently.
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Worked flexible hours; night, weekend, and holiday shifts.
- Performed duties in accordance with applicable standards, policies and regulatory guidelines to promote safe working environment.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Maintained energy and enthusiasm in fast-paced environment.
- Identified issues, analyzed information and provided solutions to problems.
- Exceeded goals through effective task prioritization and great work ethic.
- Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork.
Bundaberg Rum D2C Customer Coordinator
Diageo Australia
06.2015 - 01.2017
- Carried out day-day-day duties accurately and efficiently.
- Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity.
- Performed duties in accordance with applicable standards, policies and regulatory guidelines to promote safe working environment.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Served customers and followed outlined steps of service.
- Improved operations through consistent hard work and dedication.
- Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork.
Fulfillment Team Member - BDC
Programmed Skilled Workforce
02.2011 - 06.2015
- Moved boxes and organized aisles to open up floor space and enable forklift operators to move freely through warehouse.
- Operated warehouse equipment and reported instances of safety code violations to management to reduce risk of accidents.
- Prepared orders by processing requests, pulled materials from warehouse, packed boxes and prepared shipments.
- Checked inventory and selected products from specific locations based upon availability.
- Alternated goods in inventory by observing first-in and first-out approach to keep shelves organized and properly stocked.
- Interacted with guests via phone and email in friendly and knowledgeable way.
- Addressed customer complaints and requests by resolution or escalation.
- Maintained tidy and clean work areas to promote optimal productivity and safety standards.
- Executed regular inventory counts and supply audits to monitor shrinkage and generate insights into purchasing decisions.
Retail Sales Assistant - Bundaberg Rum VE
Programmed Skilled Workforce
12.2009 - 02.2011
- Greeted customers and helped with product questions, selections and purchases.
- Organized store merchandise racks and displays to promote and maintain visually appealing environments.
- Assisted customers with prompt and polite support in-person and via telephone.
- Worked closely with shift manager to solve problems and handle customer concerns.
- Used POS system to process sales and returns
- Opened and closed store independently and prepared nightly bank drop for manager.
- Answered product questions with up-to-date knowledge of sales and store promotions.
Education
High School Diploma -
Bundaberg State High School
Bundaberg, QLD12.2000
Skills
- Flexible and Adaptable
- Active Listening
- Collaboration
- Conflict Resolution
- Leadership
- Self-motivated professional
- Cross-Departmental Alignment
- Strategic Planning
- Budget Forecasting
- Team Member Development
Accomplishments
- Successful submission of QLD Tourism Awards - Best Tourist Attraction
- Successful QLD Gov grant submission - Accessibility starter grant. enabling the Visitor Experience to attend training program surrounding accessibility and inclusion.
- Year on year delivery of forecast and execution of Casual wage budget in alignment with key department indicators.
Certification
- RSA
- License to perform high risk work - Forklift
Timeline
Digital and Ecommerce Assistant Brand Manager
Diageo Australia - Bundaberg Rum
09.2022 - Current
Bundaberg Rum VE Operations Manager
Diageo Australia
08.2020 - 09.2022
Bundaberg Rum Assistant Brand Manager
Diageo Australia
02.2020 - 08.2020
Bundaberg Rum VE Operations Manager
Diageo Australia
01.2017 - 02.2020
Bundaberg Rum D2C Customer Coordinator
Diageo Australia
06.2015 - 01.2017
Fulfillment Team Member - BDC
Programmed Skilled Workforce
02.2011 - 06.2015
Retail Sales Assistant - Bundaberg Rum VE
Programmed Skilled Workforce
12.2009 - 02.2011
High School Diploma -
Bundaberg State High School
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