Shantanu Kulkarni
Pune
Summary
Results-driven Civil Engineer with an MBA in Marketing; having a diversified experience in real estate marketing. Experience in real estate sales and real estate valuation. Well aware of the market trends and financials. I aim to benefit the organization by implementing the negotiation skills while dealing with the vendors, agencies and media and by keeping sound relations and effective communications with them.
My objective is to dedicate my work towards your reputed and renowned organization to upscale, upgrade and uphold the marketing performance, brand presence and brand reputation, which will strive to attain the positive benchmarks of successful marketing.
Overview
5
5
years of professional experience
Work History
Marketing Manager
Tejraj Group
Pune, India
02.2024 - Current
- Created, aligned and optimized budgets to achieve business goals, maximizing ROI across campaigns.
- Leveraged deep market insights to craft engaging campaigns, driving high consumer engagement and results.
- Managed holistic marketing strategies across platforms like META, Google and SEO.
- Coordinated with external agencies and internal teams for seamless execution of campaigns and events.
- Conducted data-driven analysis for insightful reporting, fostering innovation and achieving ambitious marketing objectives.
Marketing Manager
Sukhwani Associates
Pune, India
08.2023 - 02.2024
- Headed the marketing department, managed both offline and digital campaign strategies.
- Managed comprehensive media communications including newspaper, radio, and PR initiatives.
- Innovated marketing communications to drive effective sales strategies and revenue generation.
- Led budget tracking, sales projections, and corporate branding efforts.
- Orchestrated social media, performance marketing, and event management from soft launch to post-allotment phases, while optimizing CRM and presales strategies.
Marketing Coordinator
Gangotree Homes and Holidays
Pune, India
01.2023 - 07.2023
- Managed marketing operations in Real Estate (Green Redevelopment) and Hospitality divisions (200 Acres Resort at Bhor, Maharashtra), overseeing both offline and online ATL/BTL activities.
- Managed comprehensive media communication strategies and vendor relationships.
- Created budget & projections and maintained expenses.
- Led Public Relations initiatives and optimized Social Media and Performance Marketing efforts.
- Orchestrated diverse events from corporate to festive occasions, including soft launch and launch.
- Implemented CRM presales strategies, integrating instant forms and telecom solutions for effective lead management and analysis.
Marketing Executive
Merlin Group
Pune, India
01.2022 - 12.2022
- Managed all marketing channels including traditional, PR, radio, print, outdoor advertising, and digital marketing.
- Designed and developed marketing collaterals such as brochures, presenters, coffee table books, booking forms, and stationery.
- Collaborated with architects on floor plans, unit renders, and amenities planning; managed Mainline & Digital Creatives.
- Oversaw CRM and Presales teams, developed presales scripts, and conducted report analysis and IVR integrations.
- Executed marketing campaigns, handled corporate events, and managed partnerships and on-site project executions.
- Directed social media strategy and content across Facebook, Instagram, LinkedIn, and YouTube, including lead generation through Facebook Ads.
- Managed marketing budgets, tracked deliverables, and introduced innovative ideas in project planning and market research.
Marketing Executive
Rama Group
Pune, India
10.2020 - 12.2021
- Conducted marketing research, planning, and billing in ERP; managed various advertising campaigns across site branding, outdoor, print, radio, and digital marketing.
- Performed competitor research, micro market analysis, consumer research, and target group findings; designed marketing collaterals.
- Managed vendor relationships, lead generation campaigns, and presales report analysis; handled launch campaigns and corporate events.
- Managed performance on Facebook, Instagram, LinkedIn, and YouTube.
Valuation Engineer
i value
Pune, India
06.2020 - 09.2020
- Evaluated residential, industrial, and commercial properties, including open NA and agricultural plots, and under-construction properties; conducted property assessments based on specific requirements.
- Prepared detailed reports for all financial institutions and direct clients.
Sales Executive
Prasad - Real Estate Advisor
Pune, India
10.2019 - 03.2020
- Carried out property visits and booking closures.
- Offered personalized property consultancy to meet specific client needs.
Education
MBA - Marketing
Zeal Institute of Management
Pune06-2022
Bachelor of Engineering - Civil Engineering
VIIT
Pune06-2019
Diploma - Civil Engineering
Government Polytechnic Pune
Pune06-2016
Skills
- Brand Promotion
- Marketing Analytics
- Market Trends Analysis
- Contract Negotiation
- Budget Forecasting
- Calendar Management
- Training and Development
- Vendor Relations
- Media Buying
- Public and Media Relations
Accomplishments
- Received awards and recognition while working
- Received awards and recognition in Graduation for the technical and non technical events and activities.
Affiliations
- Use to manage blood donation camps.
- Use to manage flood relief camps.
- Use to arrange classical singing shows.
Timeline
Marketing Manager
Tejraj Group
02.2024 - Current
Marketing Manager
Sukhwani Associates
08.2023 - 02.2024
Marketing Coordinator
Gangotree Homes and Holidays
01.2023 - 07.2023
Marketing Executive
Merlin Group
01.2022 - 12.2022
Marketing Executive
Rama Group
10.2020 - 12.2021
Valuation Engineer
i value
06.2020 - 09.2020
Sales Executive
Prasad - Real Estate Advisor
10.2019 - 03.2020
MBA - Marketing
Zeal Institute of Management
Bachelor of Engineering - Civil Engineering
VIIT
Diploma - Civil Engineering
Government Polytechnic Pune
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