Shanthra Lokubalasuriya
Cranbourne East,VIC
Summary
POSSESS 8 YEARS OF EXPERIENCE IN SALES & MARKETING IN SRI LANKA, WORKING FOR A DIVERSE GROUP OF ORGANIZATIONS AND BRANDS. GAINED EXPERTISE IN DIRECT SALES AND SUPPLY CHAIN MANAGEMENT WHILE DRIVING THE TEAM TO ACHIEVE STRATEGIC GOALS AND OBJECTIVES.
Overview
8
8
years of professional experience
Work History
Business Head - Sales & Marketing
Stretchline Holdings
Biyagama, Sri Lanka
08.2019 - 06.2024
- MAPPING POTENTIAL MARKET IN THE BANGLADESH REGION AND FOR INTIMATES
BRANDS AND IDENTIFYING BUSINESS PROSPECTS WITH GLOBAL BRANDS AND GARMENT VENDORS. - CRAFTING AND EXECUTION OF MARKETING STRATEGY. MARKETING PLAN AND PROMOTIONAL ACTIVITIES (PRODUCT PRESENTATIONS TO BRANDS AND VENDORS, SEASONAL PRODUCT CATALOGUES, PRODUCT ROADSHOWS)
- OVERLOOKING BOTH THE BULK AND DEVELOPMENT ASPECT FOR BRAND INTIMISSIMI WORTH 15M USD PER ANNUM.
- PREPARING AND DRIVING THE TEAM TO ACHIEVE ALLOCATED BUDGETS IN TERMS OF VOLUMES AND REVENUE AND ENSURING THAT THE BOTTOM LINE IS ACCOMPLISHED.
- LIASING WITH THE CUSTOMER ON OBTAINING PROJECTIONS/FORECASTS TO MANAGE ALLOCATED PLANT MACHINE CAPACITY.
- RAW MATERIAL FORECASTING BASED ON THE BASIC AND FASHION PROJECTIONS AND ENGAGING IN INVENTORY MANAGEMENT WHILE ASSISTING PROCUREMENT TEAMS.
- ENSURING 95% OR ABOVE ON TIME DELIVERIES BY DRIVING THE TEAM TO FOLLOW UP ON DAILY DELIVERIES TO THE RESPECTIVE PLANTS.
- KEY ACHIEVEMENTS: ACHIEVING THE HIGHEST MONTHLY SALE IN HISTORY FOR INTIMISSIMI OF 1.25M USD IN FEBRUARY 2024 AT STRETCHLINE
Marketing Executive
Midas Safety
Katunayake, Sri Lanka
11.2016 - 07.2019
- MANAGING BULK ORDERS AND DEVELOPMENT RELATED QUERIES FOR BRANDS
KIMBERLY CLARK, HONEY WELL. WURTH, WEST CHESTER PROTECTIVE GEAR, CUTTERS SPORTS WORTEOS TAMESDDERANINIMI - LEADING MIDAS CANADA. AMERICA DUBAL AND PAKISTAN SALES TEAMS ON PRODUCT DEVELOPMENT AND PROVIDING COLLATED UPDATES TO THE ABOVE SAID BRANDS.
- ACHIEVING ANNUAL BUDGETS IN TERMS OF VOLUME AND REVENUE FOR ASSIGNED BRANDS.
- CONSOLIDATING THE TOTAL REQUIREMENT FROM THREE LOCAL PLANTS ON A MONTHLY BASIS AND SHARING THE MONTHLY SHIPMENT PLAN.
- ENGAGING IN INVENTORY MANAGEMENT AND WORKING HAND IN HAND WI THE SUPPLY CHAIN TEAM TO MAINTAIN SUFFICIENT RAW MATERIAL STOCKS TO CATER TO SPEED MODELS ACROSS ALL BRANDS.
- KEY ACHIEVEMENTS:
INTRODUCING C-TACK, A PATENTED SILICONE PRODUCT INVENTED AT MIDAS TO BRAND CUTTERS SPORTS AND GROWING THE PER ANNUM SALE FOR THE BRAND BY 250% (1.5M TO 3.75M) THUS CONTRIBUTING TO EXCEEDING THE TOTAL COMPANY BUDGET BY 10%.
Sales Assistant
3rd Wave Global Education
Colombo, Sri Lanka
05.2016 - 11.2016
- LIAISING WITH UNIVERSITY REPRESENTATIVES AND INSTITUTE HEADS ON UNIVERSITY COURSE OFFERINGS.
- VISITING EDUCATIONAL INSTITUTES AND REPRESENTING OUR COMPANY IN ORDER TO ESTABLISH RELATIONSHIPS WITH POTENTIAL STUDENTS/CUSTOMERS.
- COMMUNICATING AND COORDINATING WITH CROSS DEPARTMENTS FOR EDUCATIONAL EXHIBITIONS AND EVENTS.
- STUDENT COUNSELLING TO PROVIDE POTENTIAL STUDENTS WITH SUITABLE EDUCATIONAL PROSPECTS AND SHARING RELATED INFORMATION.
- ACTIVELY ENGAGING IN ADVERTISING AND PROMOTIONAL CAMPAIGNS FOR BOTH ATL (ABOVE THE LINE) AND BTL (BELOW THE LINE) MARKETING.
Education
POSTGRADUATE DIPLOMA IN MARKETING
CHARTERED INSTITUTE OF MARKETING UK
06.2019
Skills
- ARTICULATE COMMUNICATION AND NEGOTIATION
- STRATEGIC RELATIONSHIP BUILDING WITH ALL STAKEHOLDERS
- EXCELLENT EXECUTION SKILLS
- CREATING ALIGNMENT AT ALL STRATEGY LEVELS
- TROUBLESHOOTING AND PROBLEM SOLVING
- DEADLINE BASED WORK RESULT ACHIEVER
- ADAPTABILITY AND FLEXIBILITY
- TARGET ORIENTED
Timeline
Business Head - Sales & Marketing
Stretchline Holdings
08.2019 - 06.2024
Marketing Executive
Midas Safety
11.2016 - 07.2019
Sales Assistant
3rd Wave Global Education
05.2016 - 11.2016
POSTGRADUATE DIPLOMA IN MARKETING
CHARTERED INSTITUTE OF MARKETING UK