Summary
Overview
Work History
Skills
Additional Information
Languages
EDUCATION
Accomplishments
Timeline

SHARAT VIYAPPU

Kotara,NSW

Summary

An articulate professional with 18+ years of experience in Digital Media, Banking, and Telecom, leveraging strong project management skills to drive successful outcomes. Demonstrated expertise in strategic partnerships, segment strategy, business development, data analytics, customer centricity, and digital media marketing. Proven ability to lead cross-functional teams, manage complex projects, and deliver results within time and budget constraints. Adept at applying project management methodologies to ensure effective planning, execution, and monitoring of initiatives for optimal business growth and stakeholder satisfaction.

Overview

18
18
years of professional experience

Work History

Associate Director

ZEE5 - OTT ARM OF ZEE ENTERTAINMENT ENTERPRISE LTD
Bangalore, India
02.2019 - 12.2022
  • Successfully managed multiple projects in business development function, ensuring profitability and efficient resource allocation
  • Applied project management methodologies to oversee strategic B2B partner collaborations, ensuring timely delivery and alignment with business goals
  • Developed comprehensive business plans for partner collaborations, outlining scope, objectives, timelines, and resource requirements
  • Conducted regular partner reviews to evaluate progress, identify risks, and implement corrective actions
  • Implemented effective project communication strategies for transparency and alignment among project stakeholders
  • Lead negotiation processes with potential partners, including high-level executives (CXOs), to establish mutually beneficial agreements
  • Successfully pitched project proposals to potential partners, communicating value propositions and strategic benefits
  • Utilized project management expertise principles to identify, negotiate, and design commercial structures for SVOD product promotions through third-party partners, technology partners, and distribution channels
  • Cultivated key partnerships with prominent e-commerce platforms, Telcos, ISPs, Fin-tech firms, FMCGs, and relevant stakeholders to drive business growth
  • Oversaw and facilitated technological integrations in connected devices, Smart TVs, OEMs, and ISP partnerships, ensuring seamless integration and optimal user experience
  • Effectively managed project budgets, timelines, and resources to ensure project deliverables within financial parameters
  • Proactively identified opportunities for process improvements and implemented best practices in project management to enhance overall efficiency and productivity
  • Achievements:
  • Demonstrated strong project management skills in establishing sustainable business deals as part of start-up OTT service within ZEE Entertainment, resulting in regular revenue stream of INR 480 million (8.7 million AUD)
  • Applied project management expertise to successfully launch ZEE5 SVOD packs as gift card services across multiple aggregators and loyalty reward partners, driving significant 40% revenue growth
  • Leveraged project management capabilities to implement ZEE5 SVOD packs as subscription renewal services across key e-commerce and fintech partners, leading to a remarkable 2X revenue growth
  • Utilized project management techniques to execute groundbreaking bundling offers with notable FMCGs, creating demand-pull sales and gaining competitive edge in the industry
  • Demonstrated proficiency in project management methodologies to ensure effective coordination and collaboration with cross-functional teams, stakeholders, and partners, resulting in seamless execution and successful outcomes.

Senior Manager

VODAFONEIDEA LTD
Bangalore, India
04.2012 - 02.2019
  • Proficiently managed end-to-end telecom requirements, including Mobility and Enterprise Solutions, for strategic institutional partners such as IBM, Accenture, L&T, Siemens, Deloitte, Apollo Hospitals, Astra Zeneca, ANI Technologies-OLA Cabs, etc., applying project management skills to ensure successful delivery
  • Spearheaded the identification and cultivation of new business opportunities with strategic partners, showcasing adept project management skills in the leadership of a team of Business Development Managers
  • Implemented proven project management techniques to optimize collaboration, enhance productivity, and deliver impactful results
  • Leveraged robust project management skills to effectively negotiate and draft agreements, streamlining the partner onboarding process
  • Demonstrated expertise in project management to guarantee seamless execution and strict adherence to timelines
  • Utilized project management methodologies to gather market intelligence, identify partner requirements, and deliver tailored products and solutions
  • Effectively aligned product development with partner needs through structured project management practices
  • Leveraged project management expertise to internally facilitate the seamless execution of interlaced functions, including 'Cost of Client Acquisition Management,' Channel Partner Payouts, and Budgeting
  • Demonstrated adept coordination, efficiency, and financial control throughout the project lifecycle
  • Lead cross-functional teams in conducting regular reviews with partners to identify service gaps, address evolving needs, and elevate satisfaction levels, leveraging project management methodologies to meticulously monitor progress and instigate ongoing improvements
  • Successfully managed and delivered a remarkable 5X revenue growth within a 4-year timeframe, earning recognition through an Excellence Award and a consecutive 5-year Service Star accolade
  • Demonstrated adept project management skills in steering business initiatives to success, consistently surpassing targets.

Manager

STANDARD CHARTERED BANK
Bangalore, India
05.2009 - 03.2012
  • Applied project management skills to effectively manage a team of Assistant Managers, driving the acquisition of new bank clients and ensuring the team's performance aligns with business objectives
  • Demonstrated expertise in revenue growth strategies, utilizing project management techniques to achieve incremental revenue growth and surpass business targets
  • Engaged with CXOs of corporate houses, leveraging strong project management skills to provide end-to-end business banking solutions, ensuring client satisfaction and long-term partnerships
  • Cultivated and maintained symbiotic relationships with clients and associated solution providers, employing project management methodologies to foster collaboration, resolve issues, and deliver value-added services
  • Recognized as winner of 'WORLD OF WINNERS' All India competition 2011, showcasing exceptional project management skills, competitive spirit, and ability to deliver outstanding results
  • Utilized project management expertise to drive cross-functional collaboration, streamline processes, and enhance overall efficiency, resulting in improved client acquisition, revenue growth, and business success.

Deputy Manager

AXIS BANK LIMITED
Bangalore, India
09.2007 - 05.2009
  • Responsible for business tie-ups with top corporate partners for all banking requirements, especially for improved penetration of Axis corporate credit cards
  • Directly managed 10-12 Asst. Managers responsible for cross-selling products across bank-vide branches & stores
  • As a key project member responsible for gathering intelligence leading to the successful launch of the EMV chip credit card
  • Responsible for the overall adoption of EMV chip cards among existing bank customers
  • Credited for the fastest and maximum new clientele growth in the region for the year 2008.

Assistant Manager

DEUTSCHE BANK
Bangalore, India
06.2006 - 08.2007
  • Manage a team of executives aligned to acquire corporate cards designed for private and business clientele
  • Scrutinize both individual and corporate clientele profile as per policy
  • Co-ordinate and liaise with a back-end processing unit and other departments for cross-sell opportunities Successfully achieved assigned revenue goals
  • Onboarded large companies under the ’corporate cards' program.

Senior Executive

OSRAM INDIA PVT LTD
Bangalore, India
01.2005 - 06.2006
  • Managing distribution sales and ensuring incremental revenue YoY
  • Conducting market surveys, analyzing market trends and competitor movements, and overseeing inventory pipeline
  • Achieved revenue goals within prescribed budgets by making decisions on Product-Mix, Pricing, and Promotion.

Skills

  • Strategic Partnerships
  • Segment Strategy, Planning, and Marketing Business Development
  • Data Analytics and Insights Growth and Monetization
  • Customer Centricity and Success
  • Business and Commercial Acumen
  • Digital Media Marketing
  • Customer Life Cycle Management
  • B2B/B2C Sales
  • Vendor/Channel Management

Additional Information

  • Certified Safe 6 Agilist (Credential ID 26435743-5164)
  • Certificate Course in SAP SD Domain from "SIEMENS"

Languages

English
Full Professional
Hindi
Native or Bilingual
Telugu
Professional Working

EDUCATION

MBA: Marketing and Finance

International School of Business and Media (2005)


Accomplishments

  • Promoted to Senior Manager within 2.5 years at Idea Cellular Ltd (previously Vodafone idea).
  • Promoted to Associate Director in 2 years at ZEEL for outstanding performance and team contribution.

Timeline

Associate Director - ZEE5 - OTT ARM OF ZEE ENTERTAINMENT ENTERPRISE LTD
02.2019 - 12.2022
Senior Manager - VODAFONEIDEA LTD
04.2012 - 02.2019
Manager - STANDARD CHARTERED BANK
05.2009 - 03.2012
Deputy Manager - AXIS BANK LIMITED
09.2007 - 05.2009
Assistant Manager - DEUTSCHE BANK
06.2006 - 08.2007
Senior Executive - OSRAM INDIA PVT LTD
01.2005 - 06.2006
SHARAT VIYAPPU