Sharnae Kiss
Gold Coast,QLD
Summary
Enthusiastic and hardworking Public Relations Manager, currently holding the top performance review score at Princess Polly. Global experience in developing, implementing and managing public relations and marketing strategies. Detail-oriented team player with strong organizational skills and the ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Public Relations Manager
Princess Polly Online PTY LTD
05.2023 - Current
- Lead PR department, continuously optimising strategy and growth plans in order to maintain and increase positive brand awareness among influencers, agencies and external stakeholders.
- Provide actionable strategies per quarter to the Global Brand Director, ensuring seasonality is driven within the business at all times while maintaining brand integrity.
- Lead, mentor and manage PR team to exceed monthly individual ROI and revenue targets in code sales, simultaneously driving growth to exceed team ROI and revenue targets.
- Work closely with the analytics team to determine monthly and quarterly targets, ensuring these align with overall business needs.
- Effectively manage the full PR team budget in alignment with the marketing department to ensure budgets are spent in full and invested in top performing channels/influencers. Report on these Actuals weekly/monthly within the Marketing Budget document.
- Monthly reporting on the PR team's overall performance, providing a comprehensive sales report to the CO-CEOs.
- Attend monthly PR Meeting with co-CEOs, CMO, GM, US PR & Marketing Director and Global Brand Director, and present PR team metrics and updates, along with optimized PR growth strategies, key findings and competitor news.
- Pitch and implement innovative PR/influencer-related strategies to increase company revenue, brand awareness and affinity.
- Lead PR/marketing activations and events, including off site activations when required.
- Grow, monitor and report on Princess Polly's social media presence on key channels through influencers and branded social collaborations.
- Strategize and coordinate VIP/celebrity key placements and opportunities for relevant press.
- Work closely with the Performance marketing team to source suitable influencer content for paid usage, managing all influencer and agency negotiations.
- Ensure PR team tech stack is constantly optimized, researching and demoing new programs and pitching their feasibility, considering benefits to the business and cost of overall implementation.
- Ensure PR team members are displaying exemplary
communication etiquette including email, social media direct messages, and negotiation tactics. - Build and maintain an up-to-date onboarding and training
program for the PR team while providing quality assurance and support to the PR team in the form of regular training, monitoring platforms for optimizational updates and assisting the team to adapt to changes or policies. - Maintain and update all PR Team training material regularly by adapting all material to the changes and needs of the business including manuals, modules, contractual templates etc.
- Constantly review key influencers and PR opportunities to
determine new influencer strategies or opportunities for the business while recovering key influencers to add to the database. - Build and maintain strong relationships with social
influencers/agencies on behalf of Princess Polly through
collaborations and regular online or in-person communication.
Public Relations Team Lead
Princess Polly Online PTY LTD
04.2022 - 05.2023
- Demonstrate strong leadership skills by managing projects from conception to completion, delegating tasks to PR team members. Optimized resource allocation by analyzing team member skills and project requirements, resulting in increased efficiency.
- Manage PR team budget, providing monthly budgets to individual PR team members and ensuring they are spent prior to deadlines.
- Lead PR team to consistently achieve KPIs and high ROIs, exceeding company targets and expectations.
- Approve monthly forecasts submitted by PR team members.
- Develop innovative marketing and PR strategies to increase engagement and sales, focusing on customer retention and customer acquisition. Research latest market trends and analyze data when developing these strategies.
- Build and maintain relationships with Princess Polly's top performing influencers, managing PR collaborations from start-to-finish.
- Provide guidance and support PR team members on a day-to-day basis, including negotiations, reviewing contracts etc.
- Frequently collaborate with social media team, performance marketing team and creative team to organize and execute on-brand influencer content, utilized across the Princess Polly website, paid social ads, e-mail marketing and organic social media channels.
- Conduct market analysis and monitor competitor activity, providing monthly reports.
- Own PR mailers from creative ideation to box development and execution, partnering with external stakeholders to fill mailers.
- Create event pitches and attend PR/marketing activations, including off site activations when required.
- Work closely with Team Experience and Global Brand Director to hire for PR Assistant role, reviewing resumes and conducting face-to-face interviews.
- Own and succeed in on-camera speaking role during Princess Polly's first live shopping event.
- Develop and implement creative solutions to complex problems, using critical thinking and strong analytical skills. Align projects and daily activities with company vision, strategies and tactics.
- Proficient knowledge in data entry, analysis and reporting.
- Improve productivity by streamlining communication channels and enhance overall PR team performance by providing regular coaching and feedback.
- Increase customer satisfaction by ensuring timely completion of projects and adherence to high-quality standards.
Public Relations Representative
Princess Polly Online PTY LTD
02.2021 - 04.2022
- Facilitate collaborations with social media influencers to increase company revenue through code sales and establish authentic relationships with influencers on behalf of Princess Polly.
- Exceed and maintain monthly individual ROI and revenue targets via code sales as outlined by PR Manager.
- Manage and negotiate influencer collaboration/campaign budgets and payments.
- Constantly review key influencers and PR opportunities to determine new influencer strategies and opportunities.
- Pitch, develop and implement innovative PR strategies to improve efficiency.
- Accurately document and track influencer collaborations, code sales and all relevant data in the PR Tracker and Shopify. Ensure all slide decks and spreadsheets are up to date at all times.
- Monitor social media content from collaborations, presenting quality content to the social media team for re-posting across Princess Polly's organic social media channels.
- Assist in growing Princess Polly's social media channels through exposure from influencer collaborations.
- Attend and assist PR/marketing activations and events, including off-site activations when required.
- Provide support for all communications-related activity from influencers, as well as maintaining PR email inbox to ensure influencers receive responses in a timely manner.
- Ensure all PR invoices are paid on time, checking on a weekly basis and updating the team of outstanding invoices.
- Pull PR collaborations export every week and share with the team for sourcing new talent.
- Work to improve PR processes and reduce the time it takes to close a deal.
Social Media and Influencer Marketing Specialist
Brow Code
03.2020 - 02.2021
- Develop and execute social media marketing plan for Brow Code's official launch into MECCA Brands PTY LTD.
- Develop compelling press materials, including press releases, media alerts, and pitch letters to generate interest from journalists. Press secured in publications including: Grazia Magazine, Today.com, Town & Country and Forbes.
- Manage Brow Code's social media channels, scheduling entertaining and trendy organic content to organically grow all channels and increase sales, ensuring a consistent brand voice.
- Engage social media audience by closely working with graphic designers and product photographers to develop visually appealing content.
- Create and maintain solid relationships with new and existing influencers on a global scale, conducting daily reach outs and keeping in contact with existing influencers to regularly provide support.
- Manage all PR send outs with the inclusion of personalized cards and customized packages to suit the needs of each individual influencer.
- Develop and provide regular social media and public relations reports to track performance and provide future strategic planning. Analyze performance metrics to identify areas for improvement and optimize social media campaigns.
- Diversify content strategy to maintain relevance in an ever-changing digital landscape, monitoring campaign performance to make data-driven adjustments and optimize results.
- Successful at working within tight deadlines and a fast-paced atmosphere.
Marketing Contractor
Ignite Travel Group
10.2019 - 02.2020
- Supervise marketing for product launches, including public relations activities, direct mail pieces, trade shows, social media and SEO.
- Create and execute monthly marketing reports for global partners including Hilton, Marriott, Sheraton etc.
- Work closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
- Increase brand awareness among target customer demographics through strategic campaigns across social media, print and email.
- Coordinate creation and deployment of videography and photography for social media posts and other marketing collateral.
- Plan events, including trade shows and vendor fairs, for clients and partners to attend.
- Write copy that maintains compliance with corporate and legal guidelines.
- Develop original and captivating press releases, securing press in Fairfax Media.
- Manage client accounts, resulting in long-lasting business relationships and consistent contract renewals.
- Conduct market research, identifying target audiences and optimizing marketing strategies accordingly.
Public Relations Intern
The Red Republic
01.2019 - 04.2019
- Enhance visibility for contracted brands by executing strategic public relations campaigns.
- Write original articles and develop compelling press releases for successful media coverage, increasing awareness by securing press placements in travel publications and women's magazines.
- Assisting with the organization of promotional events, boosting brand recognition and engagement.
- Creation and scheduling of informative and entertaining posts for clients Twitter, Facebook and Instagram channels.
- Assisting with off-site brand photoshoots to capture original and creative content for clients to publish across social channels.
- Apply understanding of public opinion, social media and traditional media to create engaging and attention-grabbing stories.
- Build and maintain media lists.
- Proofread and edit materials prepared by all staff to check and correct spelling, grammar and format.
- Stay on top of current media trends through the creation of daily news summaries, sharing among the entire PR team.
Education
Bachelor of Arts - Communications
Griffith University
Gold Coast, QLD12.2019
Bachelor of Business - Marketing
Griffith University
Gold Coast, QLD12.2019
High School Diploma (QLD Certificate of Education) -
Saint Stephen's College
Gold Coast, QLD12.2015
GUEST Program - Introduction To Marketing
Griffith University
Gold Coast, QLD07.2015
Skills
- Public Relations Leadership
- Social Media Management
- Campaign Management
- Strategic Planning and Management
- Budget Management
- Brand Management
- Training and Development
- Data Analysis and Reporting
- Driving high ROIs and sales
- Decision Making
Certification
Griffith University Award for Academic Excellence - 2019.
Timeline
Public Relations Manager
Princess Polly Online PTY LTD
05.2023 - Current
Public Relations Team Lead
Princess Polly Online PTY LTD
04.2022 - 05.2023
Public Relations Representative
Princess Polly Online PTY LTD
02.2021 - 04.2022
Social Media and Influencer Marketing Specialist
Brow Code
03.2020 - 02.2021
Marketing Contractor
Ignite Travel Group
10.2019 - 02.2020
Public Relations Intern
The Red Republic
01.2019 - 04.2019
Bachelor of Arts - Communications
Griffith University
Bachelor of Business - Marketing
Griffith University
High School Diploma (QLD Certificate of Education) -
Saint Stephen's College
GUEST Program - Introduction To Marketing
Griffith University
Griffith University Award for Academic Excellence - 2019.
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