Sharni Minett

As Digital Fundraising Lead at One Girl, I’m dedicated to driving impactful fundraising strategies, increasing donor engagement, and leveraging digital innovation to grow support for girls' education in Sierra Leone.

Key Achievements (2022–2024):

• Fundraising Growth: Increased total appeal income by 18.02%, with a record-breaking EOFY campaign—growing revenue by 48% YoY and boosting the average gift by $40.
• Digital & Social Media Expansion: Successfully launched and grew TikTok from - Donor Engagement & Retention: Strengthened donor relationships through creating and launching One Girl's bi-monthly report, improving retention rates, and enhanced email & social media communications.
• Strategic Leadership: Played a key role in Sierra Leone field visits, capturing compelling content that fueled successful fundraising campaigns.
• Organisational Impact: Stepped up during a period of transition, ensuring fundraising success while contributing to broader strategic initiatives.

I was actively involved in developing and delivering donor-centered campaigns that expanded and strengthened Burnet’s regular giving program. By engaging monthly donors through digital, email, mail, telemarketing, and social channels, I ensured they felt valued and truly connected to the impact of their support.

Some of the key ways I contributed include:

• Supporting multi-channel campaigns designed to bring in new regular givers and keep existing donors engaged
• Providing personalised care through regular phone calls, emails, and mail to nurture relationships and build donor loyalty
• Collaborating closely with the Direct Marketing Manager to implement a campaign plan targeting mid-to-high value donors, as well as monthly donors.

• Implemented the digital marketing strategy across all digital channels to maximise engagement and income
• Designed and delivered communications that have attracted, inspired and built engagement across social media and through regular email communication
• Nurtured existing relationships through regular communication on all channels, including emails to TCC database through Mailchimp, driving event ticket sales and donations
• Last event was 95% sold out
• Secured a Google Grant for the charity
• Assisting the committee with event campaigns (two major per year) plus other smaller events
• Redesigning and migrating website across to WordPress
• Online/offline design work through Canva

• Created and implemented the digital marketing strategy across all digital channels to maximise engagement and nappy donations for the May and September Collectives and all year round
• Designed and delivered communications that have increased engagement across social media and through regular email communication
• Created an online brand for The Nappy Collective which has increased engagement across social channels

• Driving the culture of philanthropy through donor-centric stewardship, campaign specific data analysis and reporting for research and campaign management
• Introduced a new annual appeal strategy which saw income increase by $23,000 compared to previous year
• Designed a strategy for their annual graduating gift appeal which saw income increase from $1,000 in previous years to $12,000 in 2018
• Designed and implemented a new thank-you email to MLC's regular voluntary contributors, with the aim to go out at the end of financial year with a report back on where the money has been spent and to seek voluntary gift increase and to better engage the school community

• Designed and developed the strategy, donor journey, and marketing and communications plan for Vinnies first formalised monthly giving program - Everyday Kindness
• Reached monthly giving target within the first half of FY17-18
• Created a targeted DM pack to send to our warmest monthly giving leads, set up an online acquisition program, launched a retention program, consisting of 4 eDM news updates per year, showcasing the impact of Vinnies work to their monthly givers

• Co-built and led a digital working group to launch a national digital strategy, including executing an aggressive national social media strategy
• Helped build a highly engaged Facebook community from 1,500 to 120,000 fans in the space of three years
• Helped champion change within the organisation to become digital-first
• Responsible for ATL and BTL campaigns for Vinnies major campaigns including Winter and Christmas appeals
• This includes TV, Radio, Digital (paid and organic), Direct Mail
• Developing data driven insights for campaign development, including Vinnies CEO Sleepout
• Set up and managed analytics and conversion tracking
• Put together digital reports/insights for our Winter and Christmas Appeal and our CEO Sleepout event

• Responsible for raising the profile of On the Line and its major service brands, including MensLine Australia, the beyondblue info line, Suicide Call Back Service and SuicideLine (Vic), through a range of strategic communications, events and marketing activities

• From June 2011 to September 2011, I worked as communications executive at AGL on a contract role
• From October 2011 until December 2011, I went to China to teach Marketing in Luoyang on contract

• Gather and build Insights to inform marketing strategy & campaigns to grow child sponsorship income from the Australian public
• Develop Insights driven projects to benefit marketing and / or the wider organisation
• Identifying growth opportunities and delivering on acquisition targets
• Creating & driving the strategy behind the business case which identifies key marketing opportunities for a particular product (ie
• Child Sponsorship)

• Responsible for driving new supporter acquisition through ATL activity including TVC, Radio, Digital, Print media
• Project management of ATL & BTL campaigns, including campaign development, management and analysis across different products such as Child Sponsorship & Child Rescue
• Project managing the development & execution of the World Vision magazine to approx 360,000 Child Sponsors
• Responsible for the strategy behind the Child Sponsorship DM pack which enables the child sponsor and sponsored child to interact throughout the year at Birthdays, Christmas and other occasions