Sharon Mridul

Supporting businesses remotely in Digital Marketing and E-Commerce.

Chess World: Part-time contract

Manage the digital marketing eco-system and warehouse logistics including the website (BigCommerce), Meta Ads, socials, email marketing (Klaviyo), and SMS (Yotpo).

Achievements:

• Integrated Klaviyo and introduced automated email flows to reduce costs on apps, increase cart conversions and customer retention.
• Developed a Meta Ads sales funnel strategy to gather data and optimise ad campaigns when necessary.
• Introduced the project management tool Asana for simplified workflows to save time and project manage efficiently.
• Coordinated with the warehouse team to ensure orders are dispatched on time during the absence of the General Manager.
• Developed a yearly marketing calendar. Established an End of Financial Year campaign which sold through 80% of dead stock.

Discount Party Warehouse: E-Commerce and digital marketing Freelancer

• Develop site banners
• Develop Klaviyo emails and flows
• Advise on site improvements and optimisations

Dreammuse.ai: Sass UX/UXI Design Consulting

• Advise on interface layout and design for CX enhancements
• Advise on business development and strategy
• Ongoing monthly check-ins

Reporting to the General Manager this newly evolved E-commerce position involves the end-to-end development, execution and management of the online stores on Shopify Plus.

Achievements:

• Developed eCommerce standards and procedures for a newly developed role.
• Championed mobile-first initiatives and implemented backend code for a responsive user experience on various devices.
• Identified and troubleshoot shipping and technical issues to improve conversion rate by 70% and reduce bounce rate by 40% YOY within the first month of joining.
• Pioneered and challenged ways of working to improve productivity.
• Fostered an A/B testing culture and mindset within team.
• Audited SEO and introduce new product categories for a simplified shopping experience.
• Optimised search bar functionality, product filter trees and swatches to enhance customer experience.
• Developed a pre-order and wait list strategy for heightening demand and flow of product lifecycle.
• Integrated our 3PL and ERP systems for a seamless transition.
• Developed the E-commerce strategy as a blue print for our Founders, Sales, Production and Marketing teams.
• Identified areas for automation, UX solutions and business efficiencies.

Reporting to the E-commerce Director and Head of of E-commerce at Sapphire Group I was responsible for managing Glasshouse Fragrances and CIRCA brands across AU, NZ & US.

Achievements:

• Built brand's awareness on Amazon, Iconic and Ebay marketplaces.
• Automated processes with IT and Amazon Logistics to improve our delivery account health to 98.44% which was 3.44%+ our target.
• Increased our ROAS by 50.17%, our organic sales by 100% and our conversion rate by 30% within ongoing web enhancements.
• Improved our organic sales by 100% with regular site audits, simplified categories and merchandise adjustments.
• Introduced new capabilities within Shopify Plus's native to improve the UX and saving costs without the need of a developer.

Reporting to the Head of Marketing, I managed several websites and in-house built apps across the APAC region, for Australia, New Zealand, French Polynesia and New Caledonia. My main tools were Adobe Experience Manager, Ceros and Content Stack.

Achievements:

• Lead the teams during a CRM migration from Adobe Experience Manager to Content Stack.
• Identified customer segments on SAP Marketing Cloud for developing campaign strategies.
• Lead the digital strategy for the marketing team.
• Mediated between internal stakeholders and the global technical teams during troubleshoot for technical issues.
• Successfully deployed campaigns across all 4 markets during major campaigns including Black Friday, which generated $600,000 of sales within the first 15 minutes.

Reporting to the Chief of Staff, I was responsible for providing high level support to the Senior Executive Team and Board Advisors as required as well as optimising office efficiencies and overall business support.

Achievements:

• Successfully coordinated the official launch event for BYD in Darlinghurst, Sydney in two weeks with Publicist, Max Markson. Special guest, Tim Cahill appeared was flown from Dubai as the ambassador for BYD Australia.

I was hired during the startup phase of the business to assist in a newly developed role for me.

Reporting to the Senior CX Manager I was responsible for coordinating marketing activations and data analysis for clients such as Dunhill, Scandinavian Tobacco, Winfield, Benson & Hedges and more.

Achievements:

• Identified customer segments using Salesforce Marketing Cloud and Marketplace for proposing marketing ideas.
• Analysed big data for strategic customer and geo-based segmentation and reporting.
• Coordinated with creative agencies to plan and develop events in Brisbane for our brand partnerships awards nights.

Reporting to the Managing Director, I was responsible for ensuring the online sales, web performance and warehouse order logistics were running efficiently.

Achievements:

• Optimised the user experience by using HTML to personalise the customer journey.
• Developed CSV templates for bulk product uploads which reduced the time to build large volumes of products.
• Developed customer response templates to automate responses.
• Optimised our digital marketing initiatives by 30% by identifying gaps to improve our ROI with our third-party marketing agency in the areas of SEO, SEM and Paid Ads.
• Trained my second in command to run the website in my absence.
• Developed community and business partnerships for growth opportunities which generated up to $50k in sales.

A self taught web developer who built a wellness brand and E-commerce store.

Achievements:

• Built an E-commerce store and designed an MVP.
• Researched, designed, developed and validated a product from scratch.
• Sold 1000 pairs of pilates grip socks within my first year of business.
• Implemented processes for quality control and cost reductions.
• Partnered with Spanish furniture design company, Kave Home and hosted an event at their Alexandria showroom in Sydney.
• Nominated as Top Australian E-commerce start-ups in 2021 by Startup Pill.

Reporting to the Founder who was also my Journalism Law teacher at college, I was hired as the first employee as a Freelancer and later promoted to a Communications Consultant within my first year.

Achievements:

• Developed digital content marketing strategies such as the positioning, messaging & tone for content on various channels (EDM campaigns, SEO, lead nurturing, social media, event marketing materials, as well as public relations).
• Represented clients including Medical Director (health-tech), and The Tax Institute to support stakeholders during media planning.
• Lead multiple projects simultaneously whilst nurturing relationships to meet client's satisfaction and deadlines.

M&C Saatchi Group (Macquarie St)

Reporting to the Founder, I was responsible for assisting the operational execution of Park Avenue which is acquired by M&C Saatchi Group. My proudest achievements is securing brand sponsorships for the Watson X Watson show at the Mercedes Benz Fashion Week in Sydney.

MTV Australia (Sydney)

Reporting to the Head of Digital, I was responsible for producing online content.

Channel Nine Network (Artarmon)

Reporting to the Chief of Staff, I was responsible for researching news stories and supporting journalists on the road.

Portobello PR (Paddington)

Reporting to the Digital Marketing Manager, I was responsible for coordinating public relation actives including adhoc tasks and showroom management.

Your Paradise Music Festival (Fiji)

Reporting to the CEO, I was responsible for creating travel itineraries for 300 guests, develop brand sponsorships and marketing activations. My proudest achievement was securing brand sponsorships with Spotify, Uber, LeTan and TopJuice.

Reporting to the Head Buyer, daughter of the family run business, Attik Clothing.

I managed several stores across NSW including locations at Sydney's Met Centre, The Galleries, Manly, Broadway and Byron Bay. This was my first job since the age of 16 where I worked for 8 years inbetween my studies and internships. I'm grateful for the lifelong friendships I made during my time here.

Achievements:

Develop a strong work ethic
Develop intuitive customer service skills
Developed my love for style and team work