Summary
Overview
Work History
Education
Skills
Timeline
Generic

Sharon Watkins

Glenelg,SA

Summary

I have excelled at creating targeted marketing activations, loyalty and rewards programs and unique events that drive growth. At Incremental Marketing I have leveraged skills in relationship building and key account retention, consistently delivered projects on time, fostering robust customer relationships and driving business growth.

Throughout my career I have collaborated with a diverse range of organisations, exploring and implementing innovative strategies to achieve brand recognition, drive customer loyalty, and increase market share.


Overview

25
25
years of professional experience

Work History

Senior Accounts Manager

Incremental Marketing
01.2022 - Current
  • Created detailed presentations showcasing product offerings to potential clients, securing numerous lucrative contracts.
  • Championed process improvements that led to significant cost savings without jeopardizing service quality or client satisfaction levels.
  • Boosted client satisfaction by proactively addressing concerns and implementing tailored account management strategies.
  • Analyzed complex data sets to identify trends and opportunities for improving client retention rates.
  • Prepared client budgets by reviewing client billing and managing monthly invoices.
  • Established customer relationships, interfacing with representatives and collaborating to achieve mutually beneficial results.
  • Met with customers to discuss and ascertain needs, tailor solutions and close deals.
  • Developed and maintained strong working relationships with professionals within assigned territory.
  • Met existing customers to review current services and expand sales opportunities.

Senior Accounts Manager

Incremental Marketing
02.2016 - 12.2021
  • Boosted client satisfaction by proactively addressing concerns and implementing tailored account management strategies.
  • Championed process improvements that led to significant cost savings without jeopardizing service quality or client satisfaction levels.
  • Created detailed presentations showcasing product offerings to potential clients, securing numerous lucrative contracts.
  • Analyzed complex data sets to identify trends and opportunities for improving client retention rates.
  • Established customer relationships, interfacing with representatives and collaborating to achieve mutually beneficial results.
  • Built relationships with customers and community to promote long term business growth.

Project Manager

Incremental Marketing
02.2015 - 01.2016
  • Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
  • Planned, designed, and scheduled phases for large projects.
  • Met project deadlines without sacrificing build quality or workplace safety.
  • Established effective communication among team members for enhanced collaboration and successful project completion.
  • Developed comprehensive project plans with clear timelines, milestones, and budget requirements, ensuring timely delivery of high-quality results.
  • Delivered exceptional customer satisfaction by proactively addressing client concerns and meeting or exceeding expectations throughout the engagement process.
  • Developed strong relationships with stakeholders through regular communication updates, fostering trust and confidence in the team''s ability to deliver results.
  • Collaborated closely with senior management to align project objectives with strategic company initiatives, ensuring that efforts contributed to overall business growth.
  • Developed and initiated projects, managed costs, and monitored performance.
  • Prepared and submitted project invoices for review and approval.
  • Drafted project reports to identify successful outcomes, insights and future recommendations.
  • Facilitated workshops to collect project requirements and user feedback.

Local Community Marketing Manager

Lion
01.2008 - 12.2012
  • Managed and motivated employees to be productive and engaged in work.
  • Accomplished multiple tasks within established timeframes.
  • Maintained professional, organized, and safe environment for employees and patrons.
  • Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
  • Monitored and analyzed business performance to identify areas of improvement and make necessary adjustments.
  • Improved marketing to attract new customers and promote business.
  • Developed and implemented business strategies to achieve business goals and stay competitive.
  • Ensured compliance with industry regulations and legal requirements by implementing comprehensive policies and training programs for staff members.
  • Implemented innovative marketing campaigns that boosted brand awareness and generated significant sales leads.
  • Launched new products and services with thorough market research, leading to increased revenue growth.
  • Cultivated partnerships with external stakeholders to maximize business opportunities and extend network reach within the industry sector.
  • Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
  • Developed detailed plans based on broad guidance and direction.

Sponsorship & Local Community Marketing

Lion
01.2003 - 12.2008
  • Conducted market research to identify emerging trends and competitors'' tactics within the community landscape.
  • Mentored new Community Marketing Agents, sharing best practices and providing guidance on achieving success in the role.
  • Secured sponsorship opportunities for local events, resulting in increased exposure for the company.
  • Generated leads for sales team by managing booths at local trade shows and expos.
  • Managed volunteer recruitment efforts, ensuring adequate staffing for all community events and initiatives.
  • Cultivated relationships with key influencers in the community to increase brand visibility and credibility.
  • Conducted primary and secondary research to better understand customer needs and behaviors.
  • Implemented and supervised market research projects from start to finish with focus groups, surveys and interviews.
  • Developed questionnaires and facilitated focus group discussions.

Marketing Coordinator

Dairy Farmers
07.2001 - 01.2003
  • Answered general marketing department inquiries by email, phone, and mail.
  • Developed visually engaging marketing materials to support product launches and promotions.
  • Collaborated with external agencies on advertising campaigns, ensuring alignment with overall marketing objectives.
  • Composed daily posts for social media and helped build corporate presence on Twitter, Facebook, and Instagram.

Marketing & Sales Assistant

Dairy Farmers
01.1999 - 06.2000
  • Handled customer inquiries, complaints, and returns professionally, ensuring a positive experience for all clients.
  • Processed transactions accurately while maintaining a high level of customer service.
  • Increased sales by building strong customer relationships and providing excellent service.
  • Helped customers locate products and checked store system for merchandise at other sites.
  • Assisted customers with prompt and polite support in-person and via telephone.

Education

Advanced Diploma - Marketing

SWIW
Sydney, NSW
11.2014

. - Sponsorship

Sponsorship Unit
Sydney
06.2008

Skills

  • Key Account Retention
  • Relationship Building
  • Client Relationship Management
  • Customer Relationship Management
  • Deadline Management
  • Project Management
  • Account Management

Timeline

Senior Accounts Manager

Incremental Marketing
01.2022 - Current

Senior Accounts Manager

Incremental Marketing
02.2016 - 12.2021

Project Manager

Incremental Marketing
02.2015 - 01.2016

Local Community Marketing Manager

Lion
01.2008 - 12.2012

Sponsorship & Local Community Marketing

Lion
01.2003 - 12.2008

Marketing Coordinator

Dairy Farmers
07.2001 - 01.2003

Marketing & Sales Assistant

Dairy Farmers
01.1999 - 06.2000

Advanced Diploma - Marketing

SWIW

. - Sponsorship

Sponsorship Unit

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Sharon Watkins